Sat.Dec 22, 2018 - Fri.Dec 28, 2018

How Lazy Marketing Leaves Your Product Vulnerable

ProductPlan

Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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Using “Last Thursdays” to Discuss Exceptions with Users

Atomic Spin PM

Most people call them “exceptions.” ” We call them “Last Thursdays.”

What Do Product Leaders Worry About? (Survey)

Mironov Consulting

I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. It is like finding a target board and rallying people around the common objective. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores.

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The Best Product Management Content of 2018

ProductPlan

At ProductPlan, we love content. Especially product management content. That’s why we’ve published hundreds of blog posts and product management resources over the past few years.

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3 Ways Customer Success Will Evolve as a Growth Engine in 2019

Gainsight

“Customer Success Management is hitting the mainstream.”. That’s what Forrester analyst TJ Keitt said in his September 2018 report, How to Build a Customer Success Program , and I couldn’t agree more.

Are Requirements Overrated?

The Product Coalition

Why I don’t write long specifications. From Waterfall to Agile In the dark ages we all worked in waterfall. We planned everything months ahead of time. We had to write very detailed requirements in advance, review them and plan accordingly. It resulted in slow reaction to changes and many obsolete requirements. With the move to agile and the preference of working software over comprehensive documentation (see the agile manifesto ) there is less demand for such long specifications.

A bit of small iteration just saved Instagram #ProductManagement

NextBigWhat

Instagram just saved itself from a major product failure. Last evening, Instagram suddenly shifted from its vertical layout to a horizontal one and the heated response to it, led the company to undo the changes quickly. Instagram literally went “felt cute but might delete later” #instagramupdate — Basma (@basmahxmde) December 27, 2018 The feature, apparently […] More The post A bit of small iteration just saved Instagram #ProductManagement appeared first on NextBigWhat.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

How do organizations innovate in the face of existential threats?

AlphaHQ

Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software.

In sales? Mixmax is your personal assistant

Joe Cotellese

In grade school, I was a Boy Scout. A rite of passage for all Boy Scouts is the day you get a pocketknife. I loved that pocketknife. Besides doing the obvious, cutting stuff, it also had a bunch of other cool attachments.

TEI 208: Use Projectopia to focus your projects, prioritize features and meet deadlines – with Andy Rosic

Product Innovation Educators

A path to less stressful projects at any scale. If you have ever thought that a project you worked on had too much drama and unnecessary conflict — that the project should have been easier for everyone involved — then this episode is for you.

Hear me on Developer On Fire Podcast

Johanna Rothman

I had a chance to be a guest on David Rael's podcast, Developer on Fire, Episode 402 | Johanna Rothman – Learning and Delivering. We spoke about many things, including my early development career, how I got started as a consultant, my writing, and more. I hope you listen and enjoy it. The post Hear me on Developer On Fire Podcast appeared first on Johanna Rothman, Management Consultant. MPD podcast

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Our top 10 user testing stories of 2018

TryMyUI

It's been an eventful year, and as always at this time of year, we're looking back at the ground we covered and the ideas we talked about. The post Our top 10 user testing stories of 2018 appeared first on TryMyUI Blog. TryMyUI Reading UX Stories UX Trends

2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), and much more.

2018 in review: essential reading for designers, PMs and team leads

RealtimeBoard

2018 was truly a remarkable year for RealtimeBoard. We reimagined the present and the future of collaborative work as well as the tools that teams use for it, and we were lucky to receive immediate support from the companies and product experts around us. We visited big and small organizations across Europe, the U.S. and […]. The post 2018 in review: essential reading for designers, PMs and team leads appeared first on RealtimeBlog | A blog by RealtimeBoard