Sat.Dec 22, 2018 - Fri.Dec 28, 2018

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How Lazy Marketing Leaves Your Product Vulnerable

ProductPlan

Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. But just because they rarely enter the conversation, marketers should not feel immune from being a potential hindrance to business growth.

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How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets.

Vision 202
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Using “Last Thursdays” to Discuss Exceptions with Users

Atomic Spin PM

Most people call them “exceptions.” We call them “Last Thursdays.” I’ve mentioned this term in a couple of my previous blog posts, and I think it’s important to touch on it one more time, to better explain what it means, and to discuss how changing the name has helped us communicate more effectively with our clients.

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Importance of Customer Segmentation when Building New Products

The Product Guy

Guest Post by: Madhavi Marka (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Nis Frome]. There is no such thing as placing too much importance on your customers. Customers are the oxygen for any business model. One of the primary goals of any business strategy is to identify and meet needs of the customer. Customers differ widely from each other in various aspects.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), and much more. And in one of my favorite moments of the year, the office got swarmed by the Secret Service because Barack Obama came to visit – that was fun.

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The Best Product Management Content of 2018

ProductPlan

At ProductPlan, we love content. Especially product management content. That’s why we’ve published hundreds of blog posts and product management resources over the past few years. This year alone we’ve published more than 100 new articles on product management, and there’s plenty more on the way in 2019. As we prepare to ring in the new year with new content, we’d also like to revisit a few of our favorites from this year.

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Applying a Product Management Process of Understanding

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Are Requirements Overrated?

The Product Coalition

Why I don’t write long specifications. From Waterfall to Agile In the dark ages we all worked in waterfall. We planned everything months ahead of time. We had to write very detailed requirements in advance, review them and plan accordingly. It resulted in slow reaction to changes and many obsolete requirements. With the move to agile and the preference of working software over comprehensive documentation (see the agile manifesto ) there is less demand for such long specifications.

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A bit of small iteration just saved Instagram #ProductManagement

NextBigWhat

Instagram just saved itself from a major product failure. Last evening, Instagram suddenly shifted from its vertical layout to a horizontal one and the heated response to it, led the company to undo the changes quickly. Instagram literally went “felt cute but might delete later” #instagramupdate — Basma (@basmahxmde) December 27, 2018 The feature, apparently […] More The post A bit of small iteration just saved Instagram #ProductManagement appeared first on NextBigWhat.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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TEI 208: Use Projectopia to focus your projects, prioritize features and meet deadlines – with Andy Rosic

Product Innovation Educators

A path to less stressful projects at any scale. If you have ever thought that a project you worked on had too much drama and unnecessary conflict — that the project should have been easier for everyone involved — then this episode is for you. We explore how to have less stressful projects by using Projectopia, our guest’s 8-step method project planning.

Naming 58
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Future of Product Management Roles

The Product Guy

Increased need for product managers? Is that in the future. Check out the video to see and more. Watch as we learn more from product management expert, Jordan Bergtraum.

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Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. It is like finding a target board and rallying people around the common objective. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves.

Vision 60
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2018 in review: essential reading for designers, PMs and team leads

Miro

2018 was truly a remarkable year for RealtimeBoard. We reimagined the present and the future of collaborative work as well as the tools that teams use for it, and we were lucky to receive immediate support from the companies and product experts around us. We visited big and small organizations across Europe, the U.S. and […]. The post 2018 in review: essential reading for designers, PMs and team leads appeared first on RealtimeBlog | A blog by RealtimeBoard.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Hear me on Developer On Fire Podcast

Johanna Rothman

I had a chance to be a guest on David Rael's podcast, Developer on Fire, Episode 402 | Johanna Rothman – Learning and Delivering. We spoke about many things, including my early development career, how I got started as a consultant, my writing, and more. I hope you listen and enjoy it. The post Hear me on Developer On Fire Podcast appeared first on Johanna Rothman, Management Consultant.

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3 Ways Customer Success Will Evolve as a Growth Engine in 2019

Gainsight

“Customer Success Management is hitting the mainstream.”. That’s what Forrester analyst TJ Keitt said in his September 2018 report, How to Build a Customer Success Program , and I couldn’t agree more. He goes on to validate it by citing the 44,000 Customer Success Manager (CSM) roles posted on LinkedIn (a 560% increase year-over-year in the number of postings !

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Our top 10 user testing stories of 2018

TryMyUI

It's been an eventful year, and as always at this time of year, we're looking back at the ground we covered and the ideas we talked about. The post Our top 10 user testing stories of 2018 appeared first on TryMyUI Blog.

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2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), and much more. And in one of my favorite moments of the year, the office got swarmed by the Secret Service because Barack Obama came to visit – that was fun.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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How do organizations innovate in the face of existential threats?

DISQO

Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Whether or not your organization faces such a crisis, product leaders and innovators benefit from embracing a similar mindset and sense of urgency.

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Business Acumen

The Product Bistro

I’m going to tell a story that will ultimately show how misguided many supposed “good ideas” are, especially in relation to business cases, strategy, and planning. One site that I hang out on is Slashdot , an old school hang out that bills itself as “News for Nerds.” On /. (see what I did there?) there seems to always be a thread on the front page about Apple and their business practices.

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What Do Product Leaders Worry About? (Survey)

Mironov Consulting

I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders. But (like all of us) I’m at risk for recency bias and juicy anecdotes.

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How do organizations innovate in the face of existential threats?

DISQO

Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Whether or not your organization faces such a crisis, product leaders and innovators benefit from embracing a similar mindset and sense of urgency.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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How do organizations innovate in the face of existential threats?

DISQO

Some of the most impressive innovations are driven by fears of existential threats. Desperation creates pressure and opportunity, and can serve as a breeding grounds for out-of-the-box thinking and experimentation. Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Whether or not your organization faces such a crisis, product leaders and innovators benefit from embracing a similar mindset and sense of urgency.