Sat.Dec 14, 2019 - Fri.Dec 20, 2019

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What’s the difference between formative and summative usability testing?

Userzoom

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and development lifecycle. These are formative and summative usability tests. The main reason why usability tests are important is to find out the effectiveness of the design and to evaluate the ease-of-use of a product.

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Without Justifying Opportunity Costs, You Might Prioritize the Wrong Features

ProductPlan

Windows of opportunity are fleeting. Sometimes there’s only a short amount of time to do something before its benefits diminish. Think of the space race between the U.S. and the Soviet Union. Launching a satellite, sending a dog into space, putting a man into orbit, setting foot on the moon. Each achievement was only extraordinary and demonstrated technological achievement if the country did it first.

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Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

280 Group

Introduction. To pay homage, yet modify a quote from football coaching legend Vince Lombardi, “Competing is not a sometime thing; it’s an all the time thing.” Unfortunately, when it comes to the competition, product managers often postpone this important work to be a “sometime thing.” Most product management exercises are little more than creating feature matrices—using columns and rows to compare products to that of their competitors.

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User Stories: Shaping a Masterpiece

ProductCraft

The mark of a great user story? Its evolution. A user story is something that takes clearer shape with each iteration. The prerequisite for the iterative creation of a user story is a clear understanding of your users and their motivations. This is non-negotiable — how else will you know that what you’re about to. Read more » The post User Stories: Shaping a Masterpiece appeared first on ProductCraft by Pendo.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Why we are now in the “Golden Age of Product Management”

ProductBoard

Just a few years ago, product management was a function that did not have a clear definition. For many companies, product managers were confused for user experience designers, senior technology leads, or, more controversially, project managers. At best, teams acknowledged that PMs were product owners in the Agile sense, and as such their main deliverable was the product backlog.

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How to Onboard New Users – The Aaron Krall Way

Userpilot

A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. Let’s say that you get around 200 trial users every month – but you manage to convert only 20 of them. That’s a 10% trial-to-paid conversion rate. If your average monthly subscription is around $25, that would mean that each month you will add around $500 in your monthly revenue.

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Product Manager vs. Project Manager: Tackling the Differences

280 Group

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?” Today I want to tackle this question, but also talk more about the vital relationship between Product Managers and Project Managers that can make both successful in their roles.

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Book Review: The Team that Managed Itself

The Product Bistro

Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead. Without giving too much of the story away (trust me, this is a page turner) the main protagonist is Allie, a product manager of a studio at a game […].

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach. Just two years ago, only 29% of marketers reported ABM to be an effective strategy.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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The 10th Annual Product Management Awards Winners

The Product Guy

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Established in 2010, TPMAS are awarded annually and saw hundreds of nominations across our 7 categories. Join me in congratulating this year’s winners! The Best Product Person & The Best Product Leader. Jenna Gaudio. ?Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams.

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How we Developed a Talent Growth Plan at Almundo

Mind the Product

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. So, it was natural that we should want to develop a talent growth plan for our people. This is how we did it. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my te

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Getting stakeholder buy-in for user research can be like talking to a brick wall, except the brick wall isn’t just ignoring you, it’s telling your colleagues you don’t know what you’re talking about, sends texts from their phone while you’re trying to explain something, accuses you of inventing the term “UX” and is somehow in charge of how much money you have on a daily basis.

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The tools of a successful product manager

The Product Coalition

If you’re in the role of product manager, then you need to keep track of lots of different things from day-to-day. From ideas and feedback… Continue reading on ProductCoalition.com ».

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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User Research is a Surprise

The Product Guy

When talking with people (aka ‘users’) about our products what should we be ‘discovering?’ Through this talk, we discuss the methods by which we do great user research, synthesis, and decision making with what we learn. In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation on this topic.

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Helping Teams to be Successful by Ezinne Udezue

Mind the Product

In this keynote from #mtpcon London , VP Product Management at Procore Technologies Ezinne Udezue explains that it’s vital for product managers to create the right conditions for their teams to be successful. She examines the ways in which this can be achieved. Key Points. Product managers must create the conditions for their teams to be successful.

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Differences Between American and Japanese User Experience Design

freshtrax

User Experience (UX) Design is a design process used to make products, services, or systems easy for people to use. An important part of the UX design of a website is the user interface (UI) design, which helps the user interact with the site. UI is the look and feel of the product, service, or system. As the realm of digital experiences continues to grow, aesthetically pleasing user interfaces (UI) are becoming a secondary element to draw users.

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Nir Eyal on becoming indistractable: How to get the best from technology without letting it get the best of you

ProductBoard

Last week, we co-hosted a Product Management Speaking Series event at productboard’s San Francisco office. Nir Eyal, technology thought leader and author of the bestselling book Hooked: How to Build Habit-Forming Products, joined us to give a talk on psychology-backed strategies for overcoming distraction in the digital age. The topic is the premise of his new book, Indistractable: Source.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Finding Excitement in Product

The Product Guy

Working with the team, having huge impact on the end users – that is just one way to drive excitement about your product. Watch and learn more from product management expert, Amin Bashi.

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How To Rock Your Workshops – Jonathan Courtney on The Product Experience

Mind the Product

Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode. One of the best things about an excellent process is [that] you know that it’s good when you don’t have to think about the process – all you’re

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Moves to Modern Research: A New Maturity Model for User-Centric Organizations

dscout People Nerds

After years of conversations with leading researchers, we we’ve nailed down tangible stages orgs take as they adopt, expand, and grow user-centric practices.

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The Code and Fix Model

The Product Coalition

Inspired from Beanstalk. When one learns to code, the initial steps involve a great deal of experimentation with code writing and debugging. Note that debugging is the routine practice of finding and removing program errors. The learning process usually starts by writing the program and then finding all the software bugs and fixing them. This is a common approach that was originated by software engineers for tackling relatively easy and short-term challenges.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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Tailoring the Lean Startup Theory for Your Product Development Process: A Step-by-Step Breakdown 

UserInterviews

Read on for details on how Openroad’s Rafi Finegold uses Facebook ads and landing page conversions to drive user research on new products in development.

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Managing Products at Scale by Lindsay Rothman

Mind the Product

What’s next after you find product-market fit? In this ProductTank Toronto talk, Lindsay Rothman – Lead Product Manager at FreshBooks at the time, helps us to answer that question. She provides us with a guide on what to do in this situation by: Staying innovative. Creating a framework for success. Watch the video to see Lindsay’s talk in full (view her slides here.

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Conversion Rate Experts Worth a Follow on Social Media

AB Tasty

We listed our top picks for conversion rate optimization experts to follow on social media, to help you up your game as we move into 2020! This article was originally posted on AB Tasty as Conversion Rate Experts Worth a Follow on Social Media.

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Customer experience management: segment and conquer

The Product Coalition

Content: What is customer experience What factors is customer experience formed from? Why customer experience management is important Customer experience management?—?whose area of responsibility is that? Three metrics of customer experience management Customer experience management: course of action How to develop a customer experience management strategy: the best practices Dividing your customers and conquering their emotions may sound like a sinister plan for world domination, but it isn’t.

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr