Sat.Dec 14, 2019 - Fri.Dec 20, 2019

What’s the difference between formative and summative usability testing?

Userzoom

When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and development lifecycle. These are formative and summative usability tests.

Without Justifying Opportunity Costs, You Might Prioritize the Wrong Features

ProductPlan

Windows of opportunity are fleeting. Sometimes there’s only a short amount of time to do something before its benefits diminish. Think of the space race between the U.S. and the Soviet Union. Launching a satellite, sending a dog into space, putting a man into orbit, setting foot on the moon.

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Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

280 Group

Introduction. To pay homage, yet modify a quote from football coaching legend Vince Lombardi, “Competing is not a sometime thing; it’s an all the time thing.” Unfortunately, when it comes to the competition, product managers often postpone this important work to be a “sometime thing.”

User Stories: Shaping a Masterpiece

ProductCraft

The mark of a great user story? Its evolution. A user story is something that takes clearer shape with each iteration. The prerequisite for the iterative creation of a user story is a clear understanding of your users and their motivations.

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API Analytics: The Ultimate Guide to Grow Your Platform Business

API product and platform owners have their own unique challenges. Learn how to leverage data to convert, understand, and support your customers better.

Why we are now in the “Golden Age of Product Management”

ProductBoard

Just a few years ago, product management was a function that did not have a clear definition. For many companies, product managers were confused for user experience designers, senior technology leads, or, more controversially, project managers.

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How to Onboard New Users – The Aaron Krall Way

Userpilot

A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. Let’s say that you get around 200 trial users every month – but you manage to convert only 20 of them. That’s a 10% trial-to-paid conversion rate.

Product Manager vs. Project Manager: Tackling the Differences

280 Group

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?”

Book Review: The Team that Managed Itself

The Product Bistro

Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead.

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Here Is How to Practice Stillness and Increase Focus

Nir Eyal

The post Here Is How to Practice Stillness and Increase Focus appeared first on Nir and Far. Introspection

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More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

How we Developed a Talent Growth Plan at Almundo

Mind the Product

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction.

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

Nobody Cares That You Were Fired

The Product Coalition

Dump your shame and move on. Continue reading on ProductCoalition.com ». career-advice startup self-improvement life life-lessons

How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

Helping Teams to be Successful by Ezinne Udezue

Mind the Product

In this keynote from #mtpcon London , VP Product Management at Procore Technologies Ezinne Udezue explains that it’s vital for product managers to create the right conditions for their teams to be successful. She examines the ways in which this can be achieved. Key Points.

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

Conversion Rate Experts Worth a Follow on Social Media

AB Tasty

We listed our top picks for conversion rate optimization experts to follow on social media, to help you up your game as we move into 2020! This article was originally posted on AB Tasty as Conversion Rate Experts Worth a Follow on Social Media. Conversion Optimization

5 Product Management Conferences Not to Miss in 2020

Revulytics

2019 was a great year to be in product management. LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10.

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

A Product Management Conference – Designed for you

Mind the Product

As 2019 draws to close MTP Engage Manchester 2020 creeps ever closer, and if you’re yet to buy your ticket , now’s the time. Here we remember the best bits from the 2019 conference and look forward to some of the exciting things you can expect from our 2020 conference.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

How to Add Continuous Deployment to Agile Product Management

AB Tasty

What is Continuous Deployment, and how can you add it to your Agile Product Management— without causing big problems for your stakeholders? This article was originally posted on AB Tasty as How to Add Continuous Deployment to Agile Product Management. Conversion Optimization

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The Creation Experience Does Not Mirror a User’s Product Experience

Johanna Rothman

I wrote about how I felt about milestones after achieving a significant milestone last week ( How Do You Feel When You Achieve a Significant Milestone? ) I specifically wrote about my feelings.

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

How To Rock Your Workshops – Jonathan Courtney on The Product Experience

Mind the Product

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Why Product Managers Should Slot Feature Flags into Their Agile Roadmap

AB Tasty

It’s easy to lose your way when building an Agile roadmap. If you get too detailed with your planning, you end up building a roadmap that is Agile in name alone but looks more like a traditional Waterfall roadmap.

The Code and Fix Model

The Product Coalition

Inspired from Beanstalk. When one learns to code, the initial steps involve a great deal of experimentation with code writing and debugging. Note that debugging is the routine practice of finding and removing program errors.

The Essential Guide to Building Analytic Applications

Embedding dashboards, reports, and analytics in an existing application presents some unique opportunities—and poses unique challenges—to software teams. Download this eBook to hear 16 product experts share insights on business intelligence, UI/UX, security, and everything that goes into building a successful application with analytics at its core.

Making Better Business Decisions by Alan Smith

Mind the Product

How well do you know validation? This is the question that Alan Smith, co-founder of Strategyzer , helps to answer in this ProductTank Toronto talk. He shows us: The new way to create a business plan. How to use tools and frameworks. Watch the video to see Alan’s talk in full.

Our Favorite ProductCraft Posts of 2019

ProductCraft

As 2019 draws to a close, we’ve decided to look back at some of our favorite posts from the year. We’ve had some awesome contributors join our community in 2019.

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Monitoring Best Practices for Citrix Cloud

eG Innovations

The evolution of cloud computing has transformed all aspects of the IT landscape – how applications are deployed, how data is consumed and stored, how security is managed, and so on.