Sat.Dec 14, 2019 - Fri.Dec 20, 2019

What’s the difference between formative and summative usability testing?


When it comes to usability testing, many are unaware that there are two types of evaluations that can be conducted during the product design and development lifecycle. These are formative and summative usability tests.

Without Justifying Opportunity Costs, You Might Prioritize the Wrong Features


Windows of opportunity are fleeting. Sometimes there’s only a short amount of time to do something before its benefits diminish. Think of the space race between the U.S. and the Soviet Union. Launching a satellite, sending a dog into space, putting a man into orbit, setting foot on the moon.

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Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

280 Group

Introduction. To pay homage, yet modify a quote from football coaching legend Vince Lombardi, “Competing is not a sometime thing; it’s an all the time thing.” Unfortunately, when it comes to the competition, product managers often postpone this important work to be a “sometime thing.”

User Stories: Shaping a Masterpiece


The mark of a great user story? Its evolution. A user story is something that takes clearer shape with each iteration. The prerequisite for the iterative creation of a user story is a clear understanding of your users and their motivations.


Design Thinking for Product Teams: Leverage Human Insight Throughout Development

Product teams must increase their exposure hours with customers—seeing and hearing them. Human insights and the design thinking framework can be applied to your development cycle to help you build better products and experiences for your customers.

Why we are now in the “Golden Age of Product Management”


Just a few years ago, product management was a function that did not have a clear definition. For many companies, product managers were confused for user experience designers, senior technology leads, or, more controversially, project managers.

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More Trending

How to Onboard New Users – The Aaron Krall Way


A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. Let’s say that you get around 200 trial users every month – but you manage to convert only 20 of them. That’s a 10% trial-to-paid conversion rate.

Product Manager vs. Project Manager: Tackling the Differences

280 Group

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?”

Book Review: The Team that Managed Itself

The Product Bistro

Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead.

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Here Is How to Practice Stillness and Increase Focus

Nir Eyal

The post Here Is How to Practice Stillness and Increase Focus appeared first on Nir and Far. Introspection


A New Segmentation Model for Customer Onboarding

In this eBook, we will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

How we Developed a Talent Growth Plan at Almundo

Mind the Product

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction.

How to get stakeholder buy-in for user research: 31 expert tips


The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

Nobody Cares That You Were Fired

The Product Coalition

Dump your shame and move on. Continue reading on ». career-advice startup self-improvement life life-lessons

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Helping Teams to be Successful by Ezinne Udezue

Mind the Product

In this keynote from #mtpcon London , VP Product Management at Procore Technologies Ezinne Udezue explains that it’s vital for product managers to create the right conditions for their teams to be successful. She examines the ways in which this can be achieved. Key Points.

Conversion Rate Experts Worth a Follow on Social Media

AB Tasty

We listed our top picks for conversion rate optimization experts to follow on social media, to help you up your game as we move into 2020! This article was originally posted on AB Tasty as Conversion Rate Experts Worth a Follow on Social Media. Conversion Optimization

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

Demystifying account-based marketing: How to make it actually work for your business

Inside Intercom

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

A Product Management Conference – Designed for you

Mind the Product

As 2019 draws to close MTP Engage Manchester 2020 creeps ever closer, and if you’re yet to buy your ticket , now’s the time. Here we remember the best bits from the 2019 conference and look forward to some of the exciting things you can expect from our 2020 conference.

5 Product Management Conferences Not to Miss in 2020


2019 was a great year to be in product management. LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10.

The Creation Experience Does Not Mirror a User’s Product Experience

Johanna Rothman

I wrote about how I felt about milestones after achieving a significant milestone last week ( How Do You Feel When You Achieve a Significant Milestone? ) I specifically wrote about my feelings.

Monitoring Best Practices for Citrix Cloud

eG Innovations

The evolution of cloud computing has transformed all aspects of the IT landscape – how applications are deployed, how data is consumed and stored, how security is managed, and so on.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

How To Rock Your Workshops – Jonathan Courtney on The Product Experience

Mind the Product

Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode.

Our Favorite ProductCraft Posts of 2019


As 2019 draws to a close, we’ve decided to look back at some of our favorite posts from the year. We’ve had some awesome contributors join our community in 2019.


Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

How to Add Continuous Deployment to Agile Product Management

AB Tasty

What is Continuous Deployment, and how can you add it to your Agile Product Management— without causing big problems for your stakeholders? This article was originally posted on AB Tasty as How to Add Continuous Deployment to Agile Product Management. Conversion Optimization

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Add User Tests to Your Agile Process: Reduce Risk in Shipping New Products

Agile has become the go-to methodology for companies that want to reduce the risk involved in shipping new products. But how do you prevent building items nobody wants? If you wait to get user feedback until after development, then you’ve waited too long.