Sat.Apr 14, 2018 - Fri.Apr 20, 2018

How Going Part-Time Made me a Better Product Manager

Mind the Product

In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. Part-time product manager roles are rare, but luckily I worked for an employer who was open to the idea. So after a successful trial period of using paternity leave for one day a week, I spent the best part of five years working a four-day week. Here’s how it made me a better product manager.

Don't Waste Your Survey

Under10 Playbook

I'm a satisfied customer of WellsFargo. Never had any problems. Got this survey card recently asking how they can best serve me in the future. I have a couple of issues: Don't they know what services I use? How does knowing these answers help them understand how to better serve me?

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Peak-end rule: Why You Make Terrible Life Choices

Nir Eyal

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]. The post Peak-end rule: Why You Make Terrible Life Choices appeared first on Nir and Far. Behavior Change Uncategorized

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Featured Product Management Consultant: Ken Feehan

280 Group

Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a consultant is and how Product Managers can be more strategic.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

More Trending

Managing Manufactured Products: Design and Development

Mind the Product

In my last post we examined some of the unique requirements that need to be defined for manufactured products. Now, let’s start designing and developing. Industrial Design vs Industrial Engineering.

20 expert opinions on UI design trends for 2018

Userzoom

From invisible UI to emotional personalisation to biometric authentication, which UI trends will be rocking our experts’ socks off in 2018? Look, we get it. Trends posts are an easy win for any blog operating in the tech/marketing/digital industry.

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Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Solution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell?

So you want to build a brand? Here’s what you need to understand.

Inside Intercom

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers.

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

How to Design for Behavioral Change by Matt Wallaert

Mind the Product

In this talk from ProductTank San Francisco, Matt Wallaert , chief behavioral officer at Clover Health, shares psychology-based methods for designing products that inspire people to change their behavior.

Interview: How Friends of the Earth is UX testing for GDPR

Userzoom

The General Data Protection Regulation (GDPR) is fast approaching. From May 25th there will be a step-change in how every company in the EU uses and stores personal data.

Assembling an Executive Leadership Team is Daunting — Let Thumbtack’s CEO Help

First Round Review

Recruiting and hiring executives is difficult for any leader, but especially first-time or early-stage founders who may not have enough knowledge to test candidates for skill in their area of expertise. Thumbtack CEO Marco Zappacosta has been there — and has a roadmap that'll help.

Intercom’s Rich Archbold on how to run less software

Inside Intercom

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software.

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

New Product Development: an Introduction to Gate Systems

Mind the Product

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money.

What is tree testing and why is it important for your site’s UX?

Userzoom

Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you this series of weekly UX beginner’s guides, aimed to help all the newbies of the UX testing world. This week: tree-testing!

Product to Product: Vox Media’s Sanette Tanaka Sloan on disrupting human behaviours with AI design

Roadmunk

And we’re at episode 3 of Product to Product ‘s second season , a podcast for / by product people!

Why your engineering processes need to solve real problems

Inside Intercom

I came to Intercom from a company with a culture of heavyweight engineering processes. It was a well-oiled machine with battle-tested and often updated procedures. From an engineering perspective, it successfully kept you focused on coding. Tasks were always well-described in Jira, with clearly defined expectations. Designs came in and were exported to HTML so you didn’t have to worry about using Sketch. You did your job, then moved the task to QA.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

How Squarespace Addressed its Hidden Customer Segments

Mind the Product

Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with creative ideas succeed.

Four key highlights from our Competitive Healthcare UX Benchmark

Userzoom

Great user experience matters for digital experiences across all industries yet many websites catering to the health insurance market fall short.

Reduce, Reuse, Recycle – The Importance of Reducing Waste

Clever PM

I find it entertaining when people talk about how Agile and Lean and Kanban are all relatively new, untested, and revolutionary concepts. That’s because they’re none of those things — they’re simply descendants of ideas and concepts that have existed in manufacturing contexts for a half-century or more, just pitched in a different way, at […]. Product Management Agile Culture Do's Good PM Leadership Scrum

Write the perfect sales message with these 7 rules

Inside Intercom

When was the last time you made or received a sales call to or from someone you didn’t already know? While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller. Sales letters were the precursor of email marketing.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

Palo Alto, 22 May: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Host: Lean Product & Lean UX Silicon Valley meetup. When: Tuesday, 22 May, 6pm – 8pm. Where: Intuit Building 9 , 2600 Casey Ave, Mountain View, CA 94043. Registration (ticket required).

Basics of Building a Beta Program

Product Club

When to use a Beta Program : A beta can be a great tool for deep & robust customer insight in a variety of situations. But it’s not always necessary. To run an effective beta you need a lot of oversight.

CoConstruct uses productboard to create rewarding experiences for homebuilders & remodelers

ProductBoard

CoConstruct, a software platform for custom homebuilders and remodelers, has always put the customer at the center of their product so the company wanted a tool that allowed the company to surface the right insights to build the right features and tools that their customers need. Challenge When Than Sidwell first started working at CoConstruct as a product designer, he saw a need to build better. Source.

Product manager or product maker?

Lead on Purpose

Titles have a way of morphing over time. In some cases, they improve and become more popular. At times, because of the acts of certain, often high-profile, individuals, titles can lose value. When you think about the title ‘product manager’ … Continue reading → Leadership Product Management Purpose leader product builder product maker title

Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

ProductJobs.io

Joe Cotellese

ProductJobs.io is an AI-powered job board. Using semantic text analysis, I provide an interview guide to candidates that are tailored to each specific job. The project was built using Python and the Django framework. The post ProductJobs.io appeared first on Joe Cotellese. Uncategorized portfolio

What are some tips for preparing for a product manager interview?

Product Club

There’s really 3 areas to prep for any Product Manager interview. First , update your resume. You may even want to target the resume for the role you’re going after.

Writing is Thinking by Steven Sinofsky

Rahul Abhyankar

Very good tweetstorm titled “Writing is Thinking” by @stevesi , former Microsoft executive and current board member at a16z. . Tweetstorm

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[Live webinar] 3 Digital transformation strategies driving CX

UserTesting

Join John Consigli, Director of Customer Experience at Prudential, and UserTesting’s Director of Strategic Research Services, Lija Hogan for our next webinar , in which they’ll discuss three digital transformation strategies that Prudential is using to drive improvements to its … The post [Live webinar] 3 Digital transformation strategies driving CX appeared first on UserTesting Blog. Product Research

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.