Sat.Apr 14, 2018 - Fri.Apr 20, 2018

How Going Part-Time Made me a Better Product Manager

Mind the Product

In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. Part-time product manager roles are rare, but luckily I worked for an employer who was open to the idea. So after a successful trial period of using paternity leave for one day a week, I spent the best part of five years working a four-day week. Here’s how it made me a better product manager.

Don't Waste Your Survey

Under10 Playbook

I'm a satisfied customer of WellsFargo. Never had any problems. Got this survey card recently asking how they can best serve me in the future. I have a couple of issues: Don't they know what services I use? How does knowing these answers help them understand how to better serve me?

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Peak-end rule: Why You Make Terrible Life Choices

Nir Eyal

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]. The post Peak-end rule: Why You Make Terrible Life Choices appeared first on Nir and Far. Behavior Change Uncategorized

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Storytelling For Product Managers – The TL;DR Version

The Secret PM Handbook

In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version. Do you hem and haw when asked talk about one of your accomplishments? Do you stick to a “just the facts, ma’am” approach when telling a story?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Featured Product Management Consultant: Ken Feehan

280 Group

Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a consultant is and how Product Managers can be more strategic.

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Peak-End Rule: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias, hyperbolic discounting and distinction bias. It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to […] The post Peak-End Rule: Why You Make Terrible Life Choices appeared first on Nir and Far.

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20 expert opinions on UI design trends for 2018

Userzoom

From invisible UI to emotional personalisation to biometric authentication, which UI trends will be rocking our experts’ socks off in 2018? Look, we get it. Trends posts are an easy win for any blog operating in the tech/marketing/digital industry.

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10 core principles for starting up

Inside Intercom

There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles for starting up that every founder needs to understand from an early stage. You need a vision. You need to run a good beta. You need world class onboarding.

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How to Design for Behavioral Change by Matt Wallaert

Mind the Product

In this talk from ProductTank San Francisco, Matt Wallaert , chief behavioral officer at Clover Health, shares psychology-based methods for designing products that inspire people to change their behavior.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Reduce, Reuse, Recycle – The Importance of Reducing Waste

Clever PM

I find it entertaining when people talk about how Agile and Lean and Kanban are all relatively new, untested, and revolutionary concepts. That’s because they’re none of those things — they’re simply descendants of ideas and concepts that have existed in manufacturing contexts for a half-century or more, just pitched in a different way, at […]. Product Management Agile Culture Do's Good PM Leadership Scrum

Interview: How Friends of the Earth is UX testing for GDPR

Userzoom

The General Data Protection Regulation (GDPR) is fast approaching. From May 25th there will be a step-change in how every company in the EU uses and stores personal data.

Intercom’s Rich Archbold on how to run less software

Inside Intercom

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software.

Managing Manufactured Products: Design and Development

Mind the Product

In my last post we examined some of the unique requirements that need to be defined for manufactured products. Now, let’s start designing and developing. Industrial Design vs Industrial Engineering.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Solution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell?

What is tree testing and why is it important for your site’s UX?

Userzoom

Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you this series of weekly UX beginner’s guides, aimed to help all the newbies of the UX testing world. This week: tree-testing!

So you want to build a brand? Here’s what you need to understand.

Inside Intercom

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers.

New Product Development: an Introduction to Gate Systems

Mind the Product

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money.

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Palo Alto, 22 May: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Host: Lean Product & Lean UX Silicon Valley meetup. When: Tuesday, 22 May, 6pm – 8pm. Where: Intuit Building 9 , 2600 Casey Ave, Mountain View, CA 94043. Registration (ticket required).

Four key highlights from our Competitive Healthcare UX Benchmark

Userzoom

Great user experience matters for digital experiences across all industries yet many websites catering to the health insurance market fall short.

Why your engineering processes need to solve real problems

Inside Intercom

I came to Intercom from a company with a culture of heavyweight engineering processes. It was a well-oiled machine with battle-tested and often updated procedures. From an engineering perspective, it successfully kept you focused on coding. Tasks were always well-described in Jira, with clearly defined expectations. Designs came in and were exported to HTML so you didn’t have to worry about using Sketch. You did your job, then moved the task to QA.

How Squarespace Addressed its Hidden Customer Segments

Mind the Product

Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with creative ideas succeed.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

How Can Product Managers Get Their Customers To Ride?

The Accidental Product Manager

Product managers need to find out how to get young people to ride motorcycles Image Credit: Jokamies.fi. How do you get to work every day? If you are like most of us, you jump into a car and drive there.

Basics of Building a Beta Program

Product Club

When to use a Beta Program : A beta can be a great tool for deep & robust customer insight in a variety of situations. But it’s not always necessary. To run an effective beta you need a lot of oversight.

AI UX: 7 Principles of Designing Good AI Products

UX Studio

One thing we can learn from the latest fatal Tesla accident: AI and machine learning products need very careful designing. In this article, I will go through the seven basic AI UX principles products should follow. With the arrival of AI products, we enter a new era where machines start to behave differently. They not only perform our orders, but they do things by themselves. This will change how people react, how we behave and what we expect from these products.

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Write the perfect sales message with these 7 rules

Inside Intercom

When was the last time you made or received a sales call to or from someone you didn’t already know? While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller. Sales letters were the precursor of email marketing.

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

When you launch new feature (or an entirely new product), there are many questions that you'll need to answer. Is the feature being adopted? Do your customers like it, or does it need to be improved? Was the launch successful? Well, that all depends on how you define success. Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.