Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. There are marketing emails to assemble.
Product Innovation Educators
OCTOBER 12, 2020
Several specific tactics that extend from idea through product launch, and . The book is The Influential Product Manager and it was written by our guest, Ken Sandy. Ken has over 20 years of experience in technology product management. Several specific tactics that extend from idea through product launch, and . *
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Guy
APRIL 21, 2019
Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material. My task chair product launch was not published in our catalog, but we trained our sales team and customer support on the new heavy-duty program.
Intercom, Inc.
MARCH 2, 2018
Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. The goal was simple: to create and distribute content for our new customers to help them get the best out of our product. As the function grew, I hired a team of product people. I wore many hats.
Userpilot
FEBRUARY 21, 2022
What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
Userpilot
OCTOBER 15, 2021
Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.
Pragmatic Marketing
MAY 14, 2019
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.
Expert insights. Personalized for you.
111 
Let's personalize your content