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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Let the product be your sales guide. Crowning the customer.

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Two Development Team Configurations I Lobby Against

Mironov Consulting

Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic.  So

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Mixpanel Analytics In-Depth Review: Is There a Better Alternative?

Userpilot

In this in-depth review, we’ll explore the features, benefits, and limitations of Mixpanel Analytics and why you might need to find a better alternative for you. Mixapanel’s group analytics enables you to analyze behavioral data as a group and calculate account or company-level metrics. Group analytics.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

Group content into modules and categories. Don’t custom code – use the right knowledge base software. It can serve as a reference point, so customers can review the steps whenever necessary. Create a knowledge base code-free with Userpilot. Once the review is complete, set it out for publishing.

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The Importance of Architectural Approaches

Split

Believe it or not, this is also true of software architecture. Engineers love to crank out code. Why Care About Software Architecture? The Agile Manifesto starts with, and is fairly well summarized with the following sentence: We are uncovering better ways of developing software by doing it and helping others do it.

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out. At Zalando, we changed this.