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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? The important basis is the development of a strategy for short- and long-term digital transformation based on business results rather than technology. What is the importance of digital transformation?

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). This framework covers five major questions: What do we aspire to be?

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Servant Leadership: A 4-Step Playbook

Gainsight

Nowadays, I don’t hear many stories about servant leadership in the media. I could go on about the very different narratives of leadership that are told nowadays—carrying themes like narcissism, greed, materialism, workaholism, sociopathy, mental illness, and others—but those have been well documented elsewhere.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Eric Ries, in his post “What is customer development? Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

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From objectives to roadmap, the strategy behind product development?—?Part I: A data driven…

The Product Coalition

From objectives to roadmap, the strategy behind product development?—?Part Objectives key results (OKR) is a popular management strategy framework for defining and tracking objectives (goals) and their outcomes. This framework, which is widely common in medium?—?large you are probably not challenging yourselves enough.

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Adapting to Product Risks

The Product Guy

At JCDecaux, I led the development of an information kiosk for airport passengers. Passengers are also able to view hotel information and use the devices to speak to the sales team of the hotel. In addition, choosing the wrong product management framework added to the failure of the launch. No one liked the product.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone.