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“Build What Matters” Framework for Startups

The Product Coalition

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What are the attributes of the framework?

Framework 147
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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? While the previous section mentioned the importance of digital transformation, let’s dive deeper into the specific benefits enterprises can expect and showcase the urgency of embracing this change.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 125
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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. theories, frameworks and approaches?—?for Lean Startup by Eric Ries?—?Build, Venture Building 1.

Books 184
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The Product of You by Melissa Perri

Mind the Product

She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights.

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Essential framework and templates for Product Managers

The Product Coalition

For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. So what can you do?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. What words do they use?