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Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

Meet Ellen Juhlin , a product coach and consultant and Senior Director of Product Management at Orion Labs. Meet product coach and consultant @ellenjuhlin. Meet our newest Product Talk instructor, Ellen Juhlin! As part of that, I got to meet some famous artists, like Herbie Hancock. Tweet This.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

But, and perhaps more importantly, you have to figure out a way to evolve your brand, to make it resonate with an enterprise audience without losing whatever quirkiness made you unique in the first place. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. As I said, they’ve been quite busy.

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Make Sales & Product meetings a win-win

Intercom, Inc.

we’ve found the short, fortnightly meeting to be a game changer. As with any cross-functional meeting, you risk having too many cooks in the kitchen. If your sales team is broken up between SMB, Mid-Market and Enterprise, you might want to include one rep from each segment. Preparing for your meeting.

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Meet eG Innovations at NerdioCon 2023 in Cancun, Mexico

eG Innovations

For this conference we will include specialist options and pricing for enterprise MSPs. If you are going to Cancun and would like to meet with me or one of the team, you can contact me on LinkedIn or email me directly at wendy.howard@eginnovations.com. I’m looking forward to meeting you in sunny Cancun!

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. These often come from visible, credible consumer tech companies with household names and high transaction volumes. So Where Should B2B/Enterprise Folks Start?

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). I call this “building enterprise software while bypassing customer requirements at scale”.