Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." As more enterprises turn digital, this will become a stronger need for them.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 170

Enterprise Customer Feedback Data Visualization User Testing 170

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. work in a fast-growing startup. Also, let me introduce you to the anti-patterns agile startups shall avoid at all costs. ??

Agile 195

Agile Startups Technical Review Software Review 195

Intercom, Inc.

OCTOBER 8, 2020

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Meeting the needs of an enterprise buyer.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Lenny Rachitsky

MAY 11, 2025

Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position. Where to find Nabeel S.

Research Software 112

Research Software Feedback Software User Testing Data Visualization 112

The Product Guy

DECEMBER 15, 2019

Harpal is a seasoned Product leader with 15+ year track record of delivering digital products within consumer and enterprise space. He co-founded a Machine Learning technology startup and served as CPO / VP of Product at intu plc (FTSE 100), Selligent Marketing Cloud, Epica.ai The Best Product Visionary. Harpal Singh.

Technical Advisors 370

Technical Advisors Analytic Tools Product Manager Product Management 370

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Innovation Educators

JANUARY 20, 2025

Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.” John Doerr’s startup companies would even write their OKRs in the bathroom for everyone to see.

Systems Review 282

Systems Review Framework Customer Experience Technical Review 282

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? While the previous section mentioned the importance of digital transformation, let’s dive deeper into the specific benefits enterprises can expect and showcase the urgency of embracing this change.

Enterprise 148

Enterprise Research Software Feedback Software Strategy 148

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do?

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Guy

JULY 18, 2019

At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

FEBRUARY 17, 2025

She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Lenny Rachitsky

MAY 25, 2025

At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. How do I craft positioning that actually converts? What makes messaging stick with developers, enterprises, and consumers? Which marketing lever should I pull first?

Analytic Tools 87

Analytic Tools User Testing ChatGPT Marketing 87

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Alchemer Mobile

JUNE 23, 2025

In this blog, you’ll learn: What brand health tracking is and why it’s essential for modern brands The key metrics that reveal brand awareness, loyalty, and competitive positioning Best practices for consistent, high-quality tracking and reporting A phased approach to launching and optimizing your tracking program Let’s break it down.

Branding 100

Branding Data Visualization Reporting Tools Research Software 100

Lenny Rachitsky

MAY 27, 2025

Startup founders are the happiest people in tech: They’re the only group growing more optimistic while consistently outranking everyone else in workplace well-being. Leadership effectiveness ratings gradually decline as company size increases, with small companies showing modestly better leadership perception than large enterprises.

Technical Review 140

Technical Review Reporting Tools Data Visualization Weak Development Team 140

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Guest posts – traffic on startup sites will be low at first, so it is better to create content on sites your target persona is likely to read so you are generating awareness as well as obtaining a valuable backlink.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 205

Customer Experience Customer Feedback User Testing Onboarding KPIs 205

The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. As the Lean Startup methodology suggests, build-measure-learn. She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

MAY 6, 2017

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Product Manager/Product Owner @ Lifion by ADP (NY, NY (Chelsea)) Keywords: Agile, Data Modeling, Enterprise Software, Product Manager, SAAS [link].

Artificial Inteligence 191

Artificial Inteligence Product Management Product Manager Agile 191

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. View the live stream…. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Intercom, Inc.

JULY 16, 2020

As tech continues its path toward democratization, with better offerings available to more people, an odd contradiction has revealed itself: on the enterprise side of things, most software simply isn’t very good. I’m not trying to become an enterprise software company.

Reporting Tools 226

Reporting Tools User Testing Customer Experience Artificial Inteligence 226

The Product Guy

MARCH 26, 2020

While startups need to move fast, getting everyone on board with the decisions that are being made is crucial to actually execute fast. This created a positive feedback loop, when more of their ideas were used, more ideas would be suggested and the more proactive they would become by contributing and brainstorming solutions.

CTO Coach 405

CTO Coach Product Research CTO User Testing 405

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Enterprise Level ($100,000 +). The key here is to keep the cost of customer acquisition down. Goal of website.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Listen to the full episode or check out Yvonne’s key takeaways below.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. Aftermath The decade after the dot-com crash was known as a period of limited cash investment and skepticism towards technology startups.

User Testing 158

User Testing Development Customer Experience Product Research 158

Mind the Product

DECEMBER 12, 2019

We need to experiment with how to package and position ourselves, to form career hypotheses, and then build feedback systems to evaluate our career progress. Take a moment to position yourself as a product leader, using the simple model below. I could not position myself so clearly 20 years ago. 1) You are the Product.

User Testing 144

User Testing Feedback Software Entertainment Product Research 144

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 107

Startups User Testing Product Management Product Manager 107

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

JANUARY 12, 2022

A larger ecosystem of these big players sooner or later becomes a threat for the product-led-growth startups. Giving Team free with Outlook 365 as a part of their integrated bundle is an alluring option for enterprise CTOs and non-IT space big biz giants who have been using Microsoft applications for decades or more.

Research Software 196

Research Software Technical Review Strategy Product Research 196

The Product Coalition

MARCH 17, 2021

If a PM lies in this quadrant, the product manager could be a PM for a specialty piece of enterprise software or a specialty use of a piece of enterprise software(For eg. CRM(Customer Relationship Management)Software.

User Testing 152

User Testing Product Manager Product Management Product Research 152