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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. There are cases of this where brands have successfully connected a fan base to the promotion of their services and products to develop new customers. Ayaka (Marketer): Yeah, that’s right.

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Fast Laughs?—?Netflix’s Attempt at Increasing User Engagement

The Product Coalition

Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. On the contrary, this move by Netflix of introducing Fast Laughs could be quite brilliant.

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Top 7 UX Research Agency in 2023

UX Studio: Product Management

Including UX research in any UX project is crucial for all businesses with any digital platform. This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Competitor Analysis.

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Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience

Alchemer Mobile

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.

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Consumer Insights: Mr. Peanut is Dead but Planters Ad Campaign is Thriving

DISQO

Consumer Insights on Mr. Peanut Super Bowl Ad. There are two positions consumers can take. We used the Alpha platform to get consumer insights and find out if this ad was the perfect Super Bowl set up or total fail. Mr. Peanut went ‘splat’ in the name of marketing but his death was not in vain according to our consumer insights.

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Japan by the Numbers: 67 Insightful Japan Facts to Grasp Consumer Behaviors

freshtrax

If you are looking to integrate your business into the Japanese market, skimming online for quick answers and visiting Japan alone won’t lay a sturdy foundation for an informed understanding of the Japanese consumer. Narrow homes fit narrow fridges and narrow washing machines, which can only hold so much. Leisure and Entertainment.

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S.H.O.P. – what’s in store for the store?

Intercom, Inc.

In his Black Friday: Abandoned Malls series , he traveled around the US to document “ dead malls ”, the name given to malls that have been vacated and neglected. Looking at these photographs today, they feel like a particularly fitting metaphor for the state of the store in 2020.