Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth. Is it bulletproof?

Product Management 130

Product Management Product Manager User Testing Management 130

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Product Talk

NOVEMBER 6, 2024

Applying Continuous Discovery Concepts to the Job Search When it was time for Teeba to look for her next role, she decided that it was important to identify candidate/market fit. “I So if you struggle to go through this exercise at first, don’t get discouraged. I became more confident and more secure in how I present myself.”

Product Research 223

Product Research Research Software Feedback Software User Testing 223

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. More Information : Market Segmentation Tips and Strategize , pp.

Vision 352

Vision User Testing Product Research Research Software 352

Melissa Perri

JULY 23, 2024

Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. Inability to Scale : Difficulty in scaling operations effectively to meet growing demand or market opportunities highlights weaknesses in organizational design and adaptability.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 337

Leadership Technical Review Reporting Tools User Testing 337

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

Roadmap 372

Roadmap Agile Technical Review Weak Development Team 372

Roman Pichler

SEPTEMBER 11, 2023

This individual leads the product team, not by being the boss but by exercising emergent leadership. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right.

Reporting Tools 392

Reporting Tools User Testing Customer Experience Product Research 392

UX Planet

MARCH 15, 2025

After over four years of working freelance/contract, I entered the full-time job market for the first time this year. When I say niche down, I mean finding the narrow slice of the market where you can beat out all of the competition. How to navigate this terrible job market? I braced myself for a painful, prolonged process.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

Roman Pichler

SEPTEMBER 2, 2020

Then I could choose to address middle aged men who suffer from unhealthy eating habits and who don’t exercise enough. Unsurprisingly, it pretty much bombed, which resulted in the company losing significant market share and people leaving the enterprise. The benefit might be to reduce the risk of developing type-2 diabetes.

Healthcare 78

Healthcare Roadmap Product Strategy Strategy 78

Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. – Tweet This I’ve written before that date-based “ roadmaps are exercises in futility.”

Roadmap 362

Roadmap Product Research Customer Experience User Testing 362

UX Planet

JANUARY 1, 2025

Measuring design outcomes is a vital exercise that every product team should practice. How often research insights are used during decision-making processes in product development, marketing, customer support, or other business areas. Metrics are structured into two bucketsoutcome and organizational levels.

Data Visualization 105

Data Visualization User Testing Customer Feedback Customer Satisfaction 105

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Product strategies frequently have to be changed depending on the market conditions and changing business goals.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. While these products have been successful on the market, Lisa has learned that “For data science in particular, building the trust of the marketer into the product has to be a top priority.

Product Research 271

Product Research Data Visualization User Testing Research Software 271

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback.

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Roman Pichler

AUGUST 12, 2024

These require the relevant marketing, sales, support, legal, finance, and operations know-how—depending on the type of product and the company structure. For a revenue-generating digital product, this might include someone from marketing, sales, and support. To acquire the relevant knowledge, you have two choices.

Weak Development Team 220

Weak Development Team Feedback Software Software Review Product Research 220

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Product Innovation Educators

MAY 8, 2023

We decided to pursue the OCI award as a learning exercise and a moment of inspiration for the company. Everyone plays a role, whether that’s our supply chain partners, sales partners, marketing partners, finance partners. Product innovation is a new product that goes to market, is sold to consumers, and drives revenue growth.

User Testing 287

User Testing Data Visualization Customer Experience Feedback Software 287

Alchemer Mobile

DECEMBER 22, 2020

Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. For many, simple routines like eating, sleeping, and exercise are now challenges, and the stress of this pandemic has left many overwhelmed and unmotivated. Helpfulness.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

The Product Guy

AUGUST 1, 2017

We started by defining the objectives I wanted to achieve over the course of my 6 months in the product mentor program, an important exercise at the beginning of any mentor partnership. This is a relative quick exercise and the matrix can be adjusted over time. Restructuring the Team. Restructuring the Team.

Leadership 247

Leadership Product Manager Product Management Product Research 247

The Product Guy

DECEMBER 4, 2017

They may be the marketing and sales team, the technical supports team, or even your boss’s boss. However, this exercise is truly vital in figuring out every stakeholder that could impact the project, how the product backlog must be prioritized, or even highlight the people that we must keep in mind as we execute the project.

Roadmap 252

Roadmap Feedback Software Reporting Tools Seminar 252

Lenny Rachitsky

SEPTEMBER 12, 2024

Just as product people seek product-market fit, you should aim for candidate-market fit in your job search. Instead of applying everywhere, focus on roles that align with your strengths and the current job market. Before going into any negotiation or job interview, do a “gratitude house” exercise.

User Testing 101

User Testing Marketing Weak Development Team Product Research 101

Roman Pichler

DECEMBER 4, 2018

In the worst case, you have to go through a rewriting exercise where some parts or even the entire product are being redeveloped. This should be done before reaching product-market fit, as you will otherwise struggle to scale up and keep your product growing.

Feedback Software 281

Feedback Software User Testing Customer Experience Weak Development Team 281

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. Prioritization is mostly a rational exercise.

Product Research 235

Product Research Product Management Product Manager User Testing 235

Product Innovation Educators

JULY 17, 2023

There are many risks and uncertainties like the supply chain, market size, and expected profitability. They’ve burdened their Stage-Gate process with too much paperwork and check-the-box exercises. It only takes about a day to do that exercise and then a little longer to improve the process. Apply Lean principles.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

Lenny Rachitsky

MAY 20, 2025

He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. Prior to Square, Saumil was a startup founder for LocBox, a marketing automation company that was acquired by Square in 2015. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.

Weak Development Team 108

Weak Development Team Data Visualization Technical Review Reporting Tools 108

Product Innovation Educators

JANUARY 3, 2022

One of the big differences between MAHD and Scrum is the onramp, which is a set of five interactive, collaborative activities between marketing and R&D. Using the focus matrix is a collaborative team exercise. “Marketing and innovation produce results; all the rest are costs.” Innovation Quotes.

Agile 290

Agile Development Feedback Software Customer Experience 290

Roman Pichler

JANUARY 7, 2020

Otherwise, responding to user feedback and changing market conditions and quickly adapting your product will be hard, if not impossible. Carry out this exercise together with the development team. Don’t forget to involve the development team in this exercise. You might have noticed that I haven’t mentioned quality.

Technical Review 270

Technical Review Customer Experience Systems Review Feedback Software 270

The Product Guy

MAY 3, 2018

To create value for customers requires a series of conversations with customers, sales, marketing and their marketing goals, clients, engineers, and designers. Your sales team has a distinct view based on competition and the requests they hear in the market. Communication starts with listening.

User Testing 277

User Testing Customer Experience Product Manager Product Management 277

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. for the vision to be realistic, it needs to be grounded in real-world insights about the customer, industry/market trends and business constraints.

Vision 187

Vision Product Research User Testing Workshop 187

Product Talk

AUGUST 18, 2021

increase market share, increase countries served). New competitors enter our markets. This exercise will help you generate assumptions across all five categories. A business outcome measures the health of the business and is usually a financial metric (e.g. The opportunity space is always evolving.

Product Research 329

Product Research Research Software User Testing User Friction 329

Product Innovation Educators

MARCH 14, 2022

Value-based pricing requires market fairness and transparency, keeping the net price calculation the same for all your customers. ” Make a reliable forecast, exercise market fairness, and validate your hypotheses constantly. That’s the opposite of transparency and creates a lot of problems in defending your value.

B2B 257

B2B B2C Customer Experience Data Visualization 257

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Gocious Blog

NOVEMBER 5, 2024

Forecasting your product line's future is not just an exercise in planning—it's critical to your company's survival. A well-crafted forecast helps you anticipate market demand, adapt to shifting customer preferences, and stay ahead of your competitors.

Marketing 52

Marketing Management Management Development 52

Product Talk

OCTOBER 2, 2024

Yury joined HiveMQ in January 2022 and says he was attracted by the culture, sophistication of the MQTT platform, and the diverse and intricate IoT market they serve. As we were launching our new HiveMQ Cloud plan, discovering new problems and collecting feedback became essential in order to find product-market fit.” Yury’s next step?

Feedback Software 279

Feedback Software Customer Experience Data Visualization User Testing 279

Product Talk

FEBRUARY 14, 2024

Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. For example, they recently had stakeholders in three different geographic regions asking for improvements specific to their markets.

Analytic Tools 315

Analytic Tools Research Software Product Research User Testing 315

Mind the Product

MARCH 12, 2019

You should still follow the “ does this need to be a meeting ” exercise: Can this meeting be accomplished in an email? If you’ve gone through the exercise and decided it still merits a meeting, always set an agenda in advance so everyone comes prepared and knows what success looks like. Can this email be accomplished in a chat?

Feedback Software 180

Feedback Software Workshop Technical Review Roadmap 180