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The Value Assessment Framework (Part 2)

The Product Coalition

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion.

Framework 127
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The Value Assessment Framework (Part 1)

The Product Coalition

Most products begin with functionality, but as I do this exercise with the companies I work with, they often realize that something is missing, even if the technical capabilities are there. Step 2: Deliver the Value Once you have a clear definition of the value, it’s time to make sure the product delivers that value. Stay tuned.

Framework 107
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Decoding Product Leadership

Roman Pichler

1 ] In fact, some people argue that product leadership can only be exercised by a management role. Leadership can therefore be exercised without being a boss. The leadership they exercise is called emergent or lateral leadership.[ The leadership they exercise has been assigned or granted by the CEO or another executive.

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Methods and Frameworks Product Managers Should Know: Part 2 of 2

The Product Coalition

If you’re looking to improve your team's work, a product management framework can be an excellent starting point. A framework is a set of guidelines or principles that can help guide your team’s decisions and provide a common understanding for all team members. Example of Applying DACI Framework 2. DACI What is it?

Framework 134
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Behavioral Marketing Automation Guide For Product Marketers

Userpilot

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Mastering Product Sense and Execution Interviews

The Product Coalition

I am not in favor of assigning home exercises. Candidates are expected to engage with the question critically, asking clarifying questions, applying analytical frameworks, and building on their assumptions despite not being market experts on the topic at hand.