Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. – Tweet This I’ve written before that date-based “ roadmaps are exercises in futility.”

Roadmap 309

Roadmap Product Research Customer Experience User Testing 309

ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product.

Vision 67

Vision Weak Development Team User Testing Product Research 67

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. Common themes in product strategy Product strategy writing illustrates that strategy is the link between vision and roadmaps / plans. Playing to Win by A.G. Lafley and Roger L.

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. Prioritization is mostly a rational exercise. How can teams respond quickly to what they learn?

Product Research 235

Product Research Product Management Product Manager User Testing 235

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

Roadmap 328

Roadmap Agile Technical Review Weak Development Team 328

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Sequent Learning

JULY 25, 2019

Start With A Vision. That means, your product’s business needs to hit the target in the market and fulfill your commitment to the bottom line of the company. Successful products begin life with a spark of inspiration and a vision. One reason is that not all product managers have the innate sense of a vision for the product.

Vision 40

Vision Workshop Customer Experience Product Research 40

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas. I will mention these patterns separately unders each dimensions.

Startups 126

Startups Strategy Technical Review B2B 126

Product Innovation Educators

AUGUST 27, 2018

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision. Very few great product vision examples exist.

Vision 48

Vision Weak Development Team Customer Experience User Testing 48

The Product Coalition

SEPTEMBER 2, 2022

The leadership team finally agreed on the vision. We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential. The market opportunity In which market will your product compete?

Product Strategy 127

Product Strategy Strategy User Testing Weak Development Team 127

Sachin Rekhi

AUGUST 4, 2021

Some teams do a team brainstorm and voting exercise to develop their roadmap. In this course we’ll introduce 4D roadmaps, a tool for developing highly strategic roadmaps that balance your long-term vision with customer feedback and short-term business priorities. This is due to the very process by which the roadmap is developed.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

JANUARY 14, 2020

The Steps and Exercises of the Product Mindset Workshop The product mindset workshop comprises of seven steps, starting with the product vision to the business model to personas to ideation: 1. Product Vision We start the workshop with a recap of the product vision?—?why our product vision?—?is Show Me the Money?—?the

Product Research 79

Product Research Workshop Customer Experience Vision 79

Lenny Rachitsky

JANUARY 21, 2024

link] • Yellowstone on Paramount+: [link] • Smart telescopes: [link] • Cassandra Clare: [link] Production and marketing by [link]. Strategies are fundamentally about what you’ll do in response to a challenge. Richard says you should replace the term strategy altogether and just call it an “action agenda.”

Strategy 100

Strategy Banking Research Software User Testing 100

The Product Coalition

JUNE 21, 2023

Better flexibility and adaptability: Innovation enables your teams to adapt to changes in the market, customer needs, and technological advancements. Sketching exercises and paper prototypes can take this one step further so you can walk away with tangible and directional potential solutions.

Workshop 127

Workshop Feedback Software User Testing Customer Experience 127

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. While these products have been successful on the market, Lisa has learned that “For data science in particular, building the trust of the marketer into the product has to be a top priority.

Product Research 177

Product Research Data Visualization User Testing Research Software 177

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?  12 months) that choices are meaningful and actionable Lends itself to OKRs or metrics Not just an airy 5-year vision with all things for all people.    Did they have sufficient input?  Stymied. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Mind the Product

NOVEMBER 1, 2017

A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? How do you collectively build your marketing persona through a workshop? The Process.

Construction 91

Construction Workshop User Testing Customer Experience 91

Userpilot

OCTOBER 16, 2022

Next, remember to keep your vision at the center of your product enhancements. Continue to test the strength of your product-market fit. Ultimately, whichever you choose, remember that the idea is to stress test your business idea and start to validate product-market fit. Regularly test product-market fit.

User Testing 109

User Testing Feedback Software Research Software Customer Experience 109

Sequent Learning

DECEMBER 20, 2023

Driving Business Success through Product Management Expertise Market Impact : Product Managers possess the capability to steer products that align seamlessly with market needs, driving revenue and market share.

Certifications 40

Certifications Product Management Product Manager User Testing 40

Mind the Product

APRIL 26, 2019

A shared understanding of your customers, problems, and vision helps your whole team make the myriad of day-to-day decisions involved in product. Marketing Driven Development is Bad. But this tension between Product and Marketing is unnecessary. Marketing Driven Development is Bad Embrace Opportunities to Focus on the Story.

Weak Development Team 138

Weak Development Team Data Visualization Product Research Entertainment 138

ProductPlan

JANUARY 5, 2023

These exercises build consensus around strategic imperatives. Companies must react to changes in market dynamics, technology, and customer needs. Too much unpredictability can confuse the market—and your sales and marketing teams—while making it hard to create and stick to budgets or plans regarding staffing.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

NOVEMBER 14, 2022

Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. Product planning improves the alignment of teams and internal stakeholders with the product vision. Keep track of the product-market fit and iterate to maintain it.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

The Product Coalition

OCTOBER 5, 2020

From Product Vision to User Stories to Roadmap Tools In my experience, product roadmaps work best as an extension to the Product Backlog. Hence, an appropriate compromise is a continuously inspected and adapted roadmap, probably every six to twelve weeks, depending on the product, the organization, and the target market.

Roadmap 120

Roadmap Customer Experience Research Software User Testing 120

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Modus Create

APRIL 30, 2020

Just like building a house, if a product’s vision, blueprint, or the foundation is wrong, the output has serious problems. In many software projects, there are subtle differences in understanding the ultimate vision for the project. Product Vision and Goals. This is Modus Kickstart objective #1: alignment.

Research Software 81

Research Software Product Research User Testing Workshop 81

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product.

Vision 185

Vision Product Research User Testing Workshop 185

Mind the Product

MARCH 12, 2019

You should still follow the “ does this need to be a meeting ” exercise: Can this meeting be accomplished in an email? If you’ve gone through the exercise and decided it still merits a meeting, always set an agenda in advance so everyone comes prepared and knows what success looks like. Can this email be accomplished in a chat?

Feedback Software 138

Feedback Software Workshop Technical Review Roadmap 138

People-First Product Leadership

JUNE 11, 2023

Does your team (or organization) have a shared Mission, Vision, Strategy, and Goals? The author is anti-framework, yet ultimately provides a framework for product leaders to follow when creating a product vision. A good vision should be clear, punchy, and inspiring. A good vision should be clear, punchy, and inspiring.

Leadership 52

Leadership Vision Product Strategy Article 52

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. In the past, they had to instead rely on the local labor market. And don’t forget that your current staff sees what’s happening on the job market as well. Workers don’t just want a paycheck. Customer Surveys.

Data Visualization 96

Data Visualization User Testing Product Research Reporting Tools 96

ProductPlan

OCTOBER 12, 2021

It’s about turning a vision into reality. But connecting the dots between the activities of a particular product development team and the overarching corporate vision can be a bit of a stretch for those not steeped in the strategic exercises occurring at the top of the organization. Putting Vision into Context.

Vision 52

Vision Customer Experience Roadmap Finance 52

Roman Pichler

JANUARY 12, 2017

It was originally intended as a business strategy tool to discover new markets. Additionally, the two new factors—the touch screen and stylish design—gave the phone a significant competitive advantage and helped Apple disrupt the mobile-phone market. [1] I capture these pieces of information using my Product Vision Board.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Product Innovation Educators

MAY 8, 2023

We decided to pursue the OCI award as a learning exercise and a moment of inspiration for the company. Everyone plays a role, whether that’s our supply chain partners, sales partners, marketing partners, finance partners. We have a ten-year vision that sets big priorities. Then we do annual planning.

User Testing 110

User Testing Data Visualization Customer Experience Feedback Software 110

The Product Coalition

SEPTEMBER 28, 2020

20 Questions from New Scrum Master to Product Owner The Questionnaire: From New Scrum Master to Product Owner This set of questions is intended for the first talk between the Product Owner and a new Scrum Master without involving the whole Scrum team: What is the product vision and the corresponding go-to-market strategy?

Product Research 109

Product Research Customer Experience User Testing Agile 109

The Product Guy

APRIL 9, 2019

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. Overall, some valuable lessons captured from this exercise, “How does this strategy framing help translate into actions?”. Make a list of the scope and the challenges to your product.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Bain Public

DECEMBER 8, 2020

Unfortunately, it’s often common for companies without a product vision or plan to have a hard-driving unhealthy 24/7 work culture. Is it taking large bets in unproven markets? Extending a product functionality to an established market? engineers, sales, marketing, customer service). Unwind With Exercise.

Weak Development Team 52

Weak Development Team User Testing Customer Feedback Customer Experience 52

ProductPlan

JANUARY 18, 2023

Planning can help you get to market faster and less expensive while improving your chances of success. After the exercise, regardless of exactly what shape your roadmap is in, everyone should have a better idea of what success looks like and how to get there together.

Webinar 52

Webinar Customer Experience User Testing Roadmap 52