Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1]. Take the iPhone.

Strategy

Roman Pichler

MAY 5, 2020

If someone is referred to as product owner, then the individual should own the product in its entirety—like Word in the example—and not just a product part—such as the ability to save a document. While using a strategic and tactical product role is a common scaling technique , it is best applied when the product is stable.

Feedback Software

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision

Product Management University

SEPTEMBER 16, 2020

Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. It’s difficult to flip the switch when most of your time is spent in the weeds taking care of the day-to-day product needs, launches, sales support, etc. Submit Your Question.

Customer Experience

Product Management University

AUGUST 17, 2018

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most.

Strategy

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. We knew our market inside and out. Should we only offer the product to members or the market at large?

Product Strategy

Roman Pichler

SEPTEMBER 11, 2023

To effectively staff the product team, I recommend including the people shown in Figure 1. [1] 1] Figure 1: The Product Team Members Let’s look at the product team members in Figure 1 in more detail starting with the person in charge of the product.

Reporting Tools

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., the Product Manager role is a rather recent phenomenon. As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products. Product Strategy.

Technical Review

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. Other Times, it's due to a lack of skill set in product leaders.

Weak Development Team

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    Product management malpractice.    Stymied. 

Product Strategy

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. When I joined Kymeta, we had just launched our first-generation product called u7.

User Testing

The Product Guy

AUGUST 1, 2017

Amanda had 18 years of product management experience and was able to clearly foresee the obstacles I might encounter in my new role. We started by defining the objectives I wanted to achieve over the course of my 6 months in the product mentor program, an important exercise at the beginning of any mentor partnership.

Leadership

Roman Pichler

AUGUST 12, 2024

For an end-user-facing product, this usually requires a UX designer, an architect/programmer, and a tester/QA engineer to be members of the product team, as Figure 1 shows. [2] Such a team, however, lacks the expertise to make all product decisions, especially strategic ones. Here are three common ones.

Weak Development Team

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We realized we needed to build that trust into the product itself.”. Tweet This. Tweet This.

Product Research

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. Often there’s a lack of awareness of product management.

Customer Experience

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ).

Product Strategy

The Product Guy

MAY 3, 2018

The cycle of creating a great product begins with listening. To create value for customers requires a series of conversations with customers, sales, marketing and their marketing goals, clients, engineers, and designers. Your sales team has a distinct view based on competition and the requests they hear in the market.

User Testing

Roman Pichler

MAY 8, 2018

Lead the Product. While I’d like to encourage you to involve development team members and key stakeholders in the visioning, strategising, and roadmapping work, you should lead these activities with the aim to maximise the value your product creates.

Leadership

The Product Coalition

MAY 19, 2022

In a product-centric organization, you would start with the buyer and user segments and their current/future needs. Then look across your product portfolio to see what you can bring to market to meet those needs while fitting into the buyer/user journeys. Your products now drive your market strategy and growth plan.

User Testing

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. for the vision to be realistic, it needs to be grounded in real-world insights about the customer, industry/market trends and business constraints.

Vision

Product Talk

OCTOBER 2, 2024

As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their product strategy. Yury’s next step?

Feedback Software

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Once you’ve identified the answers to these questions, you can build a mobile customer feedback strategy. In app marketing, less is more. Make each message count. Make each message relevant.

User Testing

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization

The Product Coalition

APRIL 22, 2021

Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. Design a new type of exercise equipment for people under the ages of 15. If you know good product strategy frameworks that can help, walk the interviewer through it. Maybe that's a good idea.

Analytic Tools

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas.

Startups

Mind the Product

OCTOBER 7, 2019

Experience Mapping is a strategic exercise of identifying, capturing, and communicating the interactions of multiple brand touchpoints over space and time. It is a strategic exercise for getting omnichannel alignment. Or read on for an overview of his key points. Types of Experience Maps.

Customer Experience

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience

Roman Pichler

OCTOBER 21, 2016

I find that mindfulness is particularly helpful for product managers and product owners. Go for a walk, do some exercise, chat with colleagues (but try not to talk about work). Like any exercise, regular short meditation sessions tend to be better than an occasional, long one. Creativity needs space.

Product Management

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Go through the same exercise as it relates to the value for your company. Both components collectively form the vision for the product.

B2B

Product Management University

APRIL 14, 2021

Whatever happens in product management is usually reflected somewhere in the sales process! Blog: High-Octane Product Management. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Product Management Playbook. VP of Product Management: Your 7-Point Plan for the First 100 Days.

B2B

Tyner Blain

AUGUST 1, 2014

When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. And I think of them as follows: Table Stakes – those problems your product addresses, which your customers view as mandatory. Think “ blue ocean strategy ” here.

Marketing

Roman Pichler

JUNE 6, 2023

Here are four examples: Joe, the sales rep, has promised a feature to an important customer without first talking to you—the person in charge of the product. Pete, the marketer, agreed to rework the marketing strategy to support the next major release. But the team still over-commits and under-delivers.

Construction

The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy.

User Testing

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

Product Strategy

Mind the Product

FEBRUARY 19, 2019

Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. Discovery of problems.

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