Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 148

Reporting Tools Artificial Inteligence Customer Experience Healthcare 148

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 167

Technical Review Onboarding KPIs User Testing Feedback Software 167

Product Management University

FEBRUARY 1, 2024

In B2B/B2B2C it’s more about making customers better at their business in ways that have operational and strategic value, an approach that doesn’t always require a constant string of new products to get the same growth results. Go through the same exercise as it relates to the value for your company. It’s part of the job.

B2B 148

B2B Vision Roadmap Framework 148

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

NextBigWhat

OCTOBER 4, 2020

Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb. ” Thus, “product-market fit” was born.

User Testing 64

User Testing Product Marketing Marketing Startups 64

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Are you ready?

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. out of 5 stars. 54 global ratings. Where to buy?

Books 98

Books Research Software Feedback Software Analytic Tools 98

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. monthly plan and predicted LTV of about 20 months.

User Testing 147

User Testing Customer Feedback Customer Experience Data Visualization 147

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

ProductPlan

APRIL 9, 2020

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.

Product Research 103

Product Research User Testing Research Software Data Visualization 103

ProductPlan

NOVEMBER 30, 2021

And if you’re a product manager, I am sure you get the confused look from people trying to figure out what you exactly do. Product management. Consequently, if you’re having thoughts like that at work, there’s no question about it: You’re a product manager. Shoe cobbler. Blacksmith.

Product Management 52

Product Management Product Manager Software Review Management 52

The Product Coalition

MAY 5, 2020

Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way. Are you interested in Product Management?

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Pragmatic Marketing

JANUARY 3, 2017

It was the start of a brutal journey—from failed startup founder to gainfully employed product manager. Out of instinct, he resorted to the kind of product thinking he had spent four years practicing: He treated his job hunt as an exercise in finding product/market fit.

Product Management 70

Product Management Product Manager Management Management 70

Product Management University

APRIL 9, 2020

While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. If you start every product, marketing and sales conversation with a customer goal or outcome, their biggest problems will hit you smack between the eyes. For example….

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Give it a try.

Certifications 130

Certifications Workshop Reference Naming 130

ProductPlan

DECEMBER 11, 2019

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. I’m excited to watch it all unfold.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

Mixpanel

APRIL 18, 2024

B2B products often have to appeal to many different personas. We have a wide range of user types, from marketers to engineers to product managers and more. This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Mind the Product

MARCH 12, 2019

Building and sustaining a healthy team culture and communication is a large part of being a successful product manager. You should still follow the “ does this need to be a meeting ” exercise: Can this meeting be accomplished in an email? Can this email be accomplished in a chat? Learn more and book now. .

Feedback Software 138

Feedback Software Workshop Technical Review Roadmap 138

The Product Coalition

JULY 2, 2023

I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies. It’s much more than a UX exercise, it ties directly into your product strategy.

User Testing 106

User Testing Customer Experience Product Strategy UX 106

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

The Product Coalition

FEBRUARY 12, 2024

I want to help you if you are new to product leadership -or- if you work for a product leader who doesn’t always communicate expectations, leaving you wondering what went wrong. The product leader and product manager showdown As a product manager, I aimed to get through the product review meeting quickly with no questions asked.

Technical Review 112

Technical Review User Testing Product Research Customer Feedback 112

The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market

User Testing 122

User Testing Strategy Customer Experience Market Research 122

The Product Coalition

MARCH 6, 2024

As a result, I’ve developed this template that to help founders and product managers define their niche for early-stage products. This has gone through (and will continue to go through) several iterations, but the notion is to start by thinking about your broad industry/market and then break it down. Niche Canvas.

Research Software 125

Research Software User Testing Customer Experience Data Visualization 125

Roman Pichler

AUGUST 11, 2020

Problem : When you tie the vision to the product idea or a specific business objective, you lose the ability to pivot—to change the strategy but to stay grounded in the vision. A good vision exercises pull—it describes a future state that people want to bring about. Cause : A confusion about what an effective product vision is.

Vision 300

Vision User Testing Research Software Product Research 300

The Product Coalition

FEBRUARY 4, 2024

Try including marketing, sales, customer success, and the CEO in the discussion. Ideally, this should be a group exercise. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 1, 2024.

Framework 121

Framework Reporting Tools Definition B2C 121

Innovatemap

NOVEMBER 28, 2023

A few projects sparked excitement across the team, like: Enhancing Internal Enablement : Like we often do for our clients, we evaluated our current sales and marketing materials. Our product marketing team partnered with the growth team to discover missing pieces to improve our sales decks and marketing one-sheeters.

Events 52

Events Product Research Testing Marketing 52

Mixpanel

FEBRUARY 16, 2024

This exercise developed our team’s first principles for understanding who we’re solving for. I’ve learned that the best way to build products that people love is by constantly listening to and understanding customers’ needs. That means another aspect of persona-creation for us is understanding how a persona may influence sales deals.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

The Product Coalition

JANUARY 28, 2024

Here’s a three-step approach to ensure products connect with users on a more meaningful level. I’m not talking about the Spotify model for product management, I’m talking about the app itself. Step 2: Deliver the Value Once you have a clear definition of the value, it’s time to make sure the product delivers that value.

Framework 102

Framework Feedback Software User Testing Customer Experience 102

The Product Coalition

JANUARY 10, 2021

Have you heard this before as a product manager? I didn’t count roles like Product managers, scrum masters or operations staff, I just counted engineering and design roles and found that everyone I called about 25%?—?35% Don’t ask for millions of developers if you don’t even have product-market-fit yet.

Reporting Tools 109

Reporting Tools Product Management Product Manager Customer Experience 109

The Product Coalition

JUNE 17, 2019

Product Management Competencies I’ve always found the discipline of Product Management to be lacking in formal definition, beyond mere hyperbole and rhetoric. When I was a Product Manager learning the craft, this left something to be desired as I wanted to ensure I was focusing on the right skills.

B2C 67

B2C Framework Data Visualization Analytic Tools 67

Userpilot

OCTOBER 16, 2022

You’ll almost certainly have heard of a minimum viable product. But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. Continue to test the strength of your product-market fit. Want to collect user feedback to build products that delight?

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111