Intercom, Inc.

MAY 6, 2019

As you add new features and make improvements, you need to consider how to help existing customers continue to see value with your product. 4 forces that influence product adoption. Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Research Software 196

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Account-based marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Definition 105

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. There are actually some subtle differences between the two practices that may have an effect on the product.

Startups 158

Startups User Testing Feedback Software Product Research 158

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. This is part three in a series about 4 Frameworks To Grow To $100M+. You can't think about them in silos.

User Testing 90

User Testing Strategy Product Research Outbound 90

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 64

Outbound Inbound Product Management Product Manager 64

Userpilot

AUGUST 23, 2023

Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Get your free Userpilot demo today!

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Five key product positioning benefits. #3. Making sure your product, sales model, pricing, and feature set already meet the needs of the average user in your target audience is key.

Feedback Software 96

Feedback Software User Testing Strategy Customer Experience 96

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In my next post we'll go through the fourth framework Model Market Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

OCTOBER 25, 2022

What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success. It also tells the target customers how your product differs from competitors and why they should choose it. Not sure how to go about goal-setting?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. It teaches how to leverage product strategy for user growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

NextBigWhat

OCTOBER 30, 2020

Objectives and key results (OKR): A goal-setting framework that helps companies set an objective, which is “what I want to have accomplished,” and the key results, which are “how I’m going to get it done.” Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

JANUARY 31, 2019

I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Doug: First, you have to create a template for marketing that reorients the way in which they build decks. Then we also look at inbound as a separate function. I’m weak here.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. And technical product managers and product owners are usually terrible at it too. Spotting fundamental flaws. It’s a big job, but a satisfying one.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Userpilot

JULY 19, 2021

– think Pirate metrics framework here and the stage you are trying to have an impact on. Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Combines marketing, customer service, sales, and CRM software.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. It’s the Content Reusage Framework from Aleyda Solis.

Webinar 192

Webinar Inbound Download User Testing 192

Brian Balfour

AUGUST 3, 2017

This is part five in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Subscribe to get the rest of the series. This leads to teams ignoring the other fits.

Marketing 57

Marketing User Testing Outbound Reporting Tools 57