Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Intercom, Inc.

FEBRUARY 20, 2018

Contextual in-app messages are extremely effective in encouraging onboarding actions. For example, a strong welcome in-app message can play a significant role on your customer’s onboarding UX. It’s one of the 5 key onboarding messages you should send. But messaging alone isn’t an onboarding strategy.

Customer Experience 223

Customer Experience Framework User Testing Systems Review 223

Piyanka Jain

NOVEMBER 14, 2024

Using my framework ( what framework? ), we understood our mission  — Find out where users were getting stuck and why they weren’t upgrading. So, we made a simple change: we highlighted the premium membership section and adjusted the messaging to make the benefits of upgrading crystal clear.

Customer Experience 195

Customer Experience User Testing Framework Education 195

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Peterson, whose PhD is specifically about the validly and effectiveness of this framework, which has been used by tens of thousands of organizations.

Framework 236

Framework Marketing Transportation Product Management 236

Product Innovation Educators

DECEMBER 16, 2024

Nishant’s research-backed framework of 19 key activities provides clarity for product managers struggling to define their roles and responsibilities. Conclusion Software product management is far more nuanced and context-dependent than many realize.

Research Software 266

Research Software Feedback Software User Testing Product Research 266

The Product Guy

FEBRUARY 13, 2020

Below is an overview of the main problems I ran into, along with our framework for addressing them and sustaining our innovation and growth. glidr) Sharing related articles Set up a Product Discovery Board (see Decision-making framework and Thematic Roadmap below). Challenges due to hypergrowth. Which pain points might we be solving?

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Productside

JUNE 17, 2025

Enter the Blueprint: A Framework for Strategic Product Management The Productside Blueprint helps teams align on what matters, validate what’s true, and build what works. Heather and Tommy co-created persona-based messaging with the marketing team and trained customer success and sales with mock scripts, call guides, and feature proofs.

Product Research 156

Product Research Strategy Product Management Product Manager 156

Product Management University

OCTOBER 29, 2024

Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Intercom, Inc.

MARCH 4, 2019

For example, “Make a new PM ladder and get feedback from directors” or “Deliver an inspiring, clear message on our strategy and the evolution of our teams at All Hands” might fit the bill. The post The magic of goal setting: A simple framework for managers and teams appeared first on Inside Intercom. Avoid the task trap.

Framework 202

Framework User Testing Reporting Tools Customer Feedback 202

Product Talk

FEBRUARY 5, 2025

I recently came across the SPICEY framework by YouTube creator and author Nisha Vora. Nisha uses this framework as a way to think about changing your eating habits, but I quickly realized it can apply to continuous discovery habits, too. Think about what it would take to follow the SPICEY framework, even just for the next quarter.

Product Research 218

Product Research User Testing Customer Experience Framework 218

Productside

MAY 27, 2025

The Productside Blueprint: A Strategic Framework To guide WellNest Healths transformation, Heather introduces the Productside Blueprinta structured, outcome-driven approach to product management. They define product goals, success metrics, and use prioritization frameworks to stay focused on what matters most. Their tool of choice?

Product Strategy 177

Product Strategy Strategy Product Research Weak Development Team 177

Product Innovation Educators

FEBRUARY 24, 2025

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Instead of advocating for feature-rich products or complex innovation frameworks, she emphasized the power of solving one problem exceptionally.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

MARCH 9, 2020

A framework for product managers to create the future. 7:43] In your new book, Create the Future: Tactics for Disruptive Thinking , you share a framework for creating the future. What can you tell us about each part of that framework? This framework covers all these elements. [9:46] This is how you get inspiration.

Data Visualization 293

Data Visualization User Testing Product Research Framework 293

The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

User Testing 165

User Testing Framework Research Software Customer Experience 165

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? SMART goal-setting framework. User persona example.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

Messaging 40

Messaging Product Research Weak Development Team User Testing 40

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product Guy

JANUARY 8, 2019

We refined the message and added features important for our partners and users. Similar stories have inspired new product and business development frameworks , thousands of articles, and numerous books. Therefore, the processes and practices embedded in agile frameworks should maximize the customer value.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

The Product Coalition

AUGUST 26, 2022

The Parity team has developed a new tool to facilitate quick and easy blockchain and dApp development: a framework called Substrate. Substrate is a software framework to build distributed and decentralized apps quickly. Peer-to-peer connectivity layer, message sending, and data replication functionality. What is Substrate?

Framework 147

Framework Data Visualization Development Reference 147

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? What is a product strategy framework? Why do you need a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Guy

JUNE 4, 2020

To ensure that I’m moving forward, even in the face of falling into a routine I look to applying the impact-outcome-output framework not only to the products that I work for but to my career and life as well. . How do I know that I haven’t found my comfortable niche and I’ve stopped growing as a product manager?

Framework 319

Framework User Testing Customer Experience Product Management 319

UX Planet

JANUARY 15, 2025

Typically, social media and messaging apps have highly engaged users (visit daily/multiple times aday). Strategies to improveCTR Use Hook framework: Use external (ads, notifications) and internal (emotions, pain points) triggers to drive user action. Hook framework by NirEyal. A/B test different designs and messaging.

User Testing 106

User Testing Customer Experience Research Software Product Research 106

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Intercom, Inc.

MAY 25, 2021

Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Here’s why customers and support teams have turned to messaging as their channel of choice over the last year. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Intercom, Inc.

OCTOBER 22, 2019

What a good multi-stage onboarding framework looks like. framework to describe how onboarding shapes every stage of the customer lifecycle – Convert, Activate, Retain, and Expand. framework – click to expand. framework – Convert, Activate, Retain and Expand – it is possible to map out an estimated onboarding flow.

Onboarding KPIs 200

Onboarding KPIs Customer Experience Messaging Framework 200

UX Planet

JUNE 9, 2025

Dev receives Slack message, Word/Google docs (or worse, email). Padding Guesswork Why It Happens: Framework spacing scale ≠ design’s 8-pt grid. Missing Error Messages Why It Happens: QA scripts test success path only. Dev fixes some items, replies “done.” Designer double-checks, finds two new breaks introduced by the fix.

Software Review 91

Software Review Reporting Tools Feedback Software Systems Review 91

Intercom, Inc.

APRIL 6, 2018

As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. Instead, the component parts of the “why” are the touchstones that help construct a narrative framework. A useful concept to.

User Testing 222

User Testing Customer Experience Messaging Branding 222

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Pro Tip: Use frameworks from Dan Olsens The Lean Product Playbook to turn customer feedback into actionable initiatives.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? This was a framework to allow Messenger apps to be sent in conversations. Or so we thought.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

SEPTEMBER 28, 2021

We solve customer problems by deeply understanding the jobs that they use our product to tackle, often applying the jobs to be done framework. Customers were keen to send transactional messages with Intercom, but i nstead of implementing the industry-standard solution, we looked a little closer at the needs of our customers and their users ”.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. Conduct a Psych audit: The Psych Framework by Darius Contractor is a useful tool for optimizing onboarding. If you’re building a consumer subscription app, this post is your new bible.

User Testing 134

User Testing Feedback Software Framework Onboarding KPIs 134

The Product Guy

JUNE 18, 2020

A decision making framework that I use is. Have a good understanding of what problem we solving | who benefits from that solution | how do we express that (marketing messaging) . How will it impact the customer experience (1-3) Level of effort for engineering and support (1-3) Alignment to near-term/long term company objective (1-3).

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Lenny Rachitsky

MAY 25, 2025

What makes messaging stick with developers, enterprises, and consumers? Diagnose first, then market: Use Krithika’s DATE framework (Diagnose, Analyze competitors, Take a different path, Experiment) to find the biggest growth constraint before diving into execution. Which marketing lever should I pull first?

Analytic Tools 87

Analytic Tools User Testing ChatGPT Marketing 87

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. Storytelling can help you understand what is and isn’t working—what messaging or features customers want to know more about. Storytelling amplifies that message and gets it across to more people. 21:55] Can you tell use more about the FED (focus, empathy, data) framework?

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Lenny Rachitsky

JANUARY 19, 2025

Brought to you by: • Sinch —Build messaging, email, and calling into your product • Vanta —Automate compliance. Listen now on Apple , Spotify , and YouTube. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies.

User Testing 82

User Testing Product Research Customer Experience Framework 82