The Secret PM Handbook

OCTOBER 7, 2016

Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product. The value of product management is recognized qualitatively.

Product Management 223

Product Management Product Manager Management Management 223

Intercom, Inc.

OCTOBER 29, 2019

Download The Growth Handbook. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. Get your free copy of The Growth Handbook, brought to you by Intercom. Naturally, I went to town as a marketer. Content marketing works. Just be patient.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Mind the Product

SEPTEMBER 6, 2018

To keep up with the day-to-day rush, many product managers take shortcuts and resort to defining (shell) use cases with vague personas such as “the user”, “the marketer”, or “IT”, which don’t adequately capture the complexity of customer requirements.

Enterprise 180

Enterprise Customer Feedback Customer Experience Reporting Tools 180

Intercom, Inc.

MAY 2, 2019

At the same time, online grocery shopping is still a nascent trend, with the opportunity to grow into a $30 billion market. He would work on creating an affiliate marketing program that provides the right incentives for them to easily spread the word to their respective audience. Download The Growth Handbook.

User Testing 184

User Testing Customer Experience Customer Feedback B2C 184

Intercom, Inc.

JULY 12, 2018

To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. Adam Risman: Elad, welcome to Inside Intercom. How do I buy a company for the first time?

Technical Advisors 120

Technical Advisors Weak Development Team Startups Reporting Tools 120

The Product Coalition

OCTOBER 19, 2017

To close this knowledge gap, I thought it would be a good idea to develop a platform to provide resources for people looking to learn Product Management. To start with, I wrote this handbook “ Product Management 101 ”. Anyone can easily go through this Free Product Management Training and aspire to become a PM.

User Testing 60

User Testing Product Management Product Manager Product Research 60

Gainsight

APRIL 21, 2022

Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market. Tips and Tricks for Building a Product-led Flywheel. Product Led Success: The Professional’s Handbook – An Introduction Blog. Finding Product-Market Fit. The Emerging Role of Product Growth.

Customer Experience 52

Customer Experience Analytic Tools Data Visualization Product Research 52

The Product Cafe

JANUARY 18, 2024

Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. Trust me, these are books you wouldn't want to miss!

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience User Testing 52

Innovatemap

DECEMBER 19, 2022

LOVED: How to Rethink Marketing for Tech Products. Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Martina Lauchengco. Founder Brand.

Books 52

Books Advertising Branding Customer Experience 52

Userpilot

JULY 13, 2021

The best walkthrough software on the market is Userpilot. Many SaaS products have complex internal systems which are not immediately intuitive to use for new employees. Employee walkthroughs can be used to induct new hires into the company’s own product, or teach them to use complex third-party tools such as Hubspot or Salesforce.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Gainsight

AUGUST 5, 2022

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Customer or Product Marketing: In Product Marketing, you would help determine a more defined customer target. Core CSM competencies. Building and using Health scores.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Intercom, Inc.

SEPTEMBER 19, 2019

When not writing his sales handbook, he’s been overseeing the change from Close.io It’s just interesting to see how the market is interpreting this. It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Product Bookshelf

AUGUST 22, 2016

Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. He convincingly argues that his Lean Product Process is the best playbook available today. Repeat this cycle, and you’ll get them “hooked.”.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

PMLesson's Ace the PM Interview

MAY 13, 2020

Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. Buy: Cracking the PM Interview by Gayle Laakmann McDowell and Jackie Bavaro.

Technical Review 52

Technical Review Software Review Feedback Software Framework 52

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. Sean Ellis , CEO at GrowthHackers.

User Testing 160

User Testing Research Software Customer Experience Onboarding KPIs 160

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. Sean Ellis , CEO at GrowthHackers.

User Testing 126

User Testing Research Software Customer Experience Onboarding KPIs 126

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. Mid-Stage (20-100 employees).

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Lenny Rachitsky

FEBRUARY 16, 2025

If you’ve lost product-market fit, it’s time to go back to square one. Ask yourself: what’s changed in the market, and how can we adapt to stay relevant? Look for new opportunities and be willing to reframe your product or pivot your business model to meet the new needs of your customers.

Technical Review 71

Technical Review User Testing Startups Finance 71