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ProductMarketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three productmarketing myths and you’ll be on your way.
The easiest way to think of productmarketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is ProductMarketing? What is Portfolio Marketing? healthcare).
This sample productmarketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in productmarketing roles that don’t meet the requirements. B2B ProductMarketing Job Description.
A strategic productmarketing function can be created with one simple move that pays three big dividends to the organization. Many productmarketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do productmarketing in B2B.
If I were building a productmarketing organization from the ground up, I’d consider myself lucky. Most productmarketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.
Productmarketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.
I learned a lot about product positioning long before I ever stepped into a productmarketing role. I think of demos as verbal product positioning. Little did I know, the difference in the level of engagement was a direct result of how I delivered my product positioning. Here’s what I finally figured out.
If there’s one thing product managers and productmarketing managers wish they had more time for, it’s market research. Trends in your product category including growth and adoption rates, market size, competitive and technology trends, emerging markets, etc. Here they are. Back to VERIFY!
In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.
Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of ProductMarketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.
Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of ProductMarketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.
Segmenting a B2B market is much simpler because there are fewer variables. In B2B market segmentation in its purest form consists of 3 dimensions – vertical industry (e.g., healthcare, retail), size of the organization (e.g., Many organizations confuse market segments with personas. USA, Canada, Mexico).
To what extent do product management and productmarketing disciplines need to change to align with the new customer landscape? Here’s one of the most important aspects of structuring your product management and productmarketing teams. Product Management 2.0 – The Maturation of B2B Product Management.
Use them in conjunction with one another though, and you have higher value targets for product management, productmarketing, sales and customer success teams. The Playbook: Think of market segments as the WHO and personas as the WHAT & WHY. Market segments typically consist of the following three components.
Success in product management and productmarketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority. Then and only then are products relevant. Market Dynamics – Market dynamics ultimately drive organizations from the top down.
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in productmarketing, you know all too well how this works.
Understanding the market doesn’t mean understanding the market for your products. It means understanding the market, period. It doesn’t matter whether you segment vertically (retail, healthcare, banking, etc.) Product management owns that platform. or horizontally (IT, Sales, finance, HR, etc.).
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Additionally, digital voice technology can be used to deliver quality user experiences in healthcare.
While that may be a true statement, the WHY part is what really matters for product management, productmarketing and sales. Healthcare providers need to understand the financial implications of their case mix so they can align staffing and cost structures accordingly and still provide great care profitably. For example….
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.
Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of ProductMarketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.
We use data in Intercom to understand our customers’ behavior in the product. Other factors: For certain industries there may be other relevant segments – for example, disease or diagnosis in healthcare. Here’s an example of a slide I created to show conversion by segment: Empower stakeholder usage.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Which of the 3 types of product mangers are you? (1) 1) Builders – the classic product manager. (2) 3) Innovators – product/market fit creators. 1) Healthcare.
GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, productmarketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.
Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of ProductMarketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.
It has significant variations across different segments, including: Industry : Retention rates vary by industry, with Fintech and Insurance leading at 57.6%, and Healthcare lagging at 34.5%. Indicates Product-Market Fit : High retention suggests your product meets market needs. Healthcare : 34.5% HR : 41.4%
There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. But then when do you move on?
Data security solutions for banks…customer service solutions for telecom…document management solutions for healthcare…you get the picture. It will be easier for the market to understand and easier for the sales team to sell. What are your equivalents?
Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of ProductMarketing at ADT.
I was fascinated hearing about how Rebecca and her mother — child psychiatrist and scientist Dr. Helen Egger — launched Little Otter in the midst of a pandemic and how tech is transforming the provision of healthcare. Beth McEntee , Senior Marketing Enablement Editor. It’s a really interesting, and timely, listen.
And Kasey Cuppoletti, the Head of Product at DonorDrive, is responsible for making sure all those pieces fit together. She also shares her product expertise through her podcast “ Fearless Product Leadership ” and has candidly talked about her experience as a woman in product leadership. Rebecca Cooper.
Across the board, user journeys are increasingly digital—and that’s a good thing for productmarketers. For us, it was that act of adding at least three tools to their dashboard. For example, you could run “Song Purchased within three days” with “Still Active after three months” to assess just how important those early days are.).
Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, ProductMarketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.
How Does Portfolio Product Management Impact ProductMarketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.
If you’re on this page, chances are you’re looking for the best SurveyMonkey alternatives for product managers, HR leaders, or even healthcare professionals. We know it’s perfect for customer success and productmarketing because we built it for it. You know there’s no one-size-fits-all solution. Jotform emails.
Product portfolio management is the oversight and management of multiple products that target common markets, albeit with more strategic goals in mind. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization. This is your portfolio.
This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. I worked in healthcare technology at the time. What’s the release plan, including productmarketing and customer engagement? As a result, the team struggled with how to prepare.
Healthcare companies have interactions with customers in many places: in-person, through email, text, social media, online chat and on the phone. All the questions and feedback customers provide can be valuable for healthcare organizations, but the conversation is often left siloed in the channel where the customer conversation took place.
Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of ProductMarketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.
Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of ProductMarketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.
Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of ProductMarketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.
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