Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. The target market is clear (and niche!).

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

OCTOBER 30, 2018

The most common way to think about leads is to put them in two buckets: inbound and outbound. The first is owned by marketing and the second by sales. And unlike your visible pipeline of inbound and outbound leads, your invisible leads can’t be called or emailed. Where does the invisible sales pipeline come from?

Research Software 146

Research Software Outbound Inbound Data Visualization 146

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Sales, marketing. Teams that benefit: Product, research and development, product education, customer success, sales, marketing. Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

OCTOBER 6, 2023

Later, these features are pre-processed and used to train a machine learning algorithm that can precisely predict the emotional states of users. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns.

Research Software 130

Research Software Reporting Tools Data Visualization Automotive 130

Gainsight

SEPTEMBER 22, 2023

But training can pay dividends before a sale, leading to many more of them. How to Stand Out from the Crowd with Digital Customer Education So, how does training your customers help you stand out from the crowd and win more business, even in a down economy when buyers are slashing their budgets? Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. The first step towards driving product-led growth?

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Post-purchase, you will want to incentivize reviews, as review sites play a key part in purchase decision making as markets mature.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

JULY 6, 2021

Access to a larger market. At the same time, it’s equally important to give team members latitude to tailor their support for the local market. When support teams are distributed, it can be challenging to ensure all team members receive the same training and information. Rigorously communicate internal processes.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

JANUARY 16, 2019

An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Passion is the one thing you cannot train.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

MARCH 7, 2022

That’s why we’re continuing to create customizable features that will allow your marketing, sales, and support departments to flourish. Last month’s shiny new updates will not only allow us to improve the efficiency of your teams, but your customers can also enjoy the most personalized engagement on the market.

Data Visualization 104

Data Visualization Reporting Tools Customer Experience Onboarding KPIs 104

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time. Content marketing.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences. Userpilot uses content marketing to increase brand awareness. Calendly creates growth loops to improve brand awareness.

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. The empathy void isn’t solved by more training. I hire great people, and I keep them well trained. Last month, we published the second edition. They have great ideas.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Userpilot

MAY 1, 2024

Drift is the best customer engagement software for sales and marketing teams. This can also be perfect for training work-from-home employees. These standalone messages alert users to changes and new features , promote marketing campaigns, and engage users. Marketing automation. On-demand support. Drift’s flow builder.

Analytic Tools 89

Analytic Tools Research Software Feedback Software Reporting Tools 89

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 66

User Testing Research Software Market Research Product Research 66

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99

The Product Coalition

OCTOBER 21, 2019

The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company. Or you may be heavily involved in either inbound or outbound activity.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

MARCH 8, 2022

Her company, Produx Labs, provides product management training. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Intercom, Inc.

JULY 29, 2021

It turns out that hypergrowth is less about hiring people and more about creating onboarding and training processes and opportunities. We started from scratch and we had a six-week turnaround time to take our training. I got trained really well. Here are some of our favorite takeaways from the conversation. And I got it.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

AUGUST 25, 2021

Bots have the potential to deliver radical efficiencies to sales and marketing and support teams. You could imagine how sales teams could use bots to have always on, always available, always consistent, infinitely easy to train reps available to talk to prospects. Changing the support conversation.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

MAY 6, 2019

With the right marketing and product tactics, you can make all four of those forces work in your favor. Their marketing taps into key emotions of frustration and relief to drive urgency and a desire for change. Check out how Cleo uses our Answer Bot to manage close to 200 inbound chats coming in daily.

Onboarding KPIs 196

Onboarding KPIs Customer Experience User Testing Research Software 196

Intercom, Inc.

JULY 22, 2019

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. Your support team will see lower inbound volume for simple, repetitive questions, and your customers will get faster answers to those same questions too.

Product launches 177

Product launches User Testing Article Customer Feedback 177

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

NOVEMBER 17, 2021

…and the train isn’t slowing down any time soon. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. .” But gaining acceptance from the market and acquiring customers is the bigger challenge. ” Marketing and customer acquisition.

Customer Experience 82

Customer Experience User Friction Enterprise Document 82

Userpilot

JUNE 22, 2022

Product managers can use the Hook Model for product discovery, while marketers identify ways to attract new customers, and development teams develop product specs and prototypes. If your users are ‘hooked’ on the product, your marketing team will have less work trying to keep users engaged and stopping them from churning.

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Mironov Consulting

DECEMBER 2, 2019

Changing how a product management team divides its work – and how it interacts with development/design/marketing groups – is as much about change management as org charts. No need for market validation, ROI calculators, competitive analysis, per-seat pricing models, or multi-release roadmaps. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Customer success teams are your first line of defense in ensuring users accomplish their JTBD (job to be done) so don’t hesitate to invest in employee training. No worries! Churn rate.

Feedback Software 55

Feedback Software Analytic Tools Research Software User Testing 55

Business of Software Conference

NOVEMBER 16, 2023

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io They think they need to have massive marketing budgets and to cut out human exchanges with customers so they can expand more rapidly.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52