Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com.

User Testing 177

User Testing Feedback Software Data Visualization Product Manager 177

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

Alchemer Mobile

SEPTEMBER 19, 2019

Our work at Rightpoint spans industries and it’s important for our clients to stay abreast of these changes. Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. Ready to transform your customer experience?

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com.

User Testing 156

User Testing Feedback Software Data Visualization Product Manager 156

Innovatemap

NOVEMBER 20, 2024

Earlier this month, our team had the opportunity to attend the Product Marketing Alliance Summit in Chicago, where product marketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond. What is the Product Marketing Alliance Summit? Seek outside perspective when stuck.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Marketing products individually only dilutes that message. Here’s why.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

APRIL 21, 2021

You apply best practices and industry standards” Sometimes there are solved problems and industry standards, and adhering to them is really important. You apply best practices and industry standards. “Casper innovate at the business strategy level and their product is industry standard, best practice, nothing new.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

The Product Coalition

JUNE 22, 2023

An expert-level glossary including industry essentials like Harriet the Spy and couples therapy. Continue reading on Product Coalition »

Product Marketing 144

Product Marketing Marketing Positioning Strategy 144

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Julian Dunn is a senior product manager with Chef Software where he. More About The Product Mentor.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Userpilot

SEPTEMBER 4, 2024

web analytics, in-app surveys , product analytics). Set benchmarks and targets using industry standards. Userpilot is a product growth platform that you can use to collect, visualize, and analyze user behavior data in custom dashboards. Excellent but what if the industry standard is 4%. Not so impressive anymore, right?

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Onboarding KPIs 102

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 102

The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. Signup to be a Mentor Today!

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Guy

APRIL 21, 2019

Anthony Lazarus is currently a Product Marketing Manager at SitOnIt Seating, responsible for managing the product life cycle for the office seating category. He has a proven track record in delivering successful product introductions and financial results within the contract furniture industry and Fortune 500 companies.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

The Product Guy

MARCH 12, 2020

At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. We agreed that our number one priority had to be achieving Product/Market Fit. More About The Product Mentor. Better Products. Better Product People. Better Decisions.

User Testing 405

User Testing Customer Experience Product Research Framework 405

The Product Guy

OCTOBER 25, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. Signup to be a Mentor Today!

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

JULY 6, 2021

Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Ideally, you should have managed revenue-generating and supporting products across multiple life cycle stages and events, including launch, product-market fit, and retirement.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Lenny Rachitsky

NOVEMBER 24, 2024

Enterprise sales is a long game: In highly regulated industries or with large enterprise deals, expect timelines to stretch. Ensure that you’re talking to the right people with the right message about a problem they actually care about solving. Deals might take 9 to 12 months, on the conservative side.

User Testing 123

User Testing Product Research Customer Feedback User Friction 123

Userpilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Products in commerce naturally lead you towards paid ads, contact creators, etc. There are a billion websites.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. More About The Product Mentor. Better Products. Better Product People.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Product Management University

OCTOBER 19, 2023

company name] expands its AI coach language to 96, the most in the industry. Play the role of prospective customer and see if any of these headlines give you a reason to read the body of the press release. company name] introduces fully integrated video that expands the power of the [company name] technology platform.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

JULY 10, 2020

Credibility with investors, shareholders, financial analysts, industry analysts, etc. It’s important to understand industry best practices here before you build or position a solution. These user scenarios and features also get repurposed to become your product demos with the above business dialogue as the front end of the story.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Better Products.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. So, it is a win for all involved and I am delighted to contribute to industry, CMU and its students.

Product Manager 217

Product Manager Product Management Product Research Management 217

Alchemer Mobile

AUGUST 5, 2020

But many brands – specifically ones in traditionally transactional industries like finance – fail to capitalize on this. With the introduction of mobile apps, this industry has taken on an even more robotic feel. Inform or validate your product roadmap. Remove silos between product, marketing, and customer service.

User Testing 246

User Testing Customer Feedback Finance Feedback Software 246

Product Talk

NOVEMBER 2, 2022

Chief Product Officer Summit | New York. Product-Led Summit | New York. Product Ops Summit | New York. INDUSTRY: The Product Conference. INDUSTRY Global. ProductCon San Francisco: The Product Management Conference. Product-Led Summit | Sydney. Product Marketing Summit | Singapore.

Product Research 223

Product Research Artificial Inteligence Naming Agile 223

Product Innovation Educators

JANUARY 10, 2022

Our guest, Radhika Dutt, will help us understand radical product thinking. She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine.

User Testing 243

User Testing Product Manager Product Management Vision 243

The Product Guy

JANUARY 5, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. Signup to be a Mentor Today!

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. Little did I know, the difference in the level of engagement was a direct result of how I delivered my product positioning. Here’s what I finally figured out.

Positioning 147

Positioning Research Software Healthcare Demo 147

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Manager 246

Product Manager Product Management White Paper Management 246