Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. This approach positions his company to succeed in specific markets and beat the pants off competitors that have generic platforms. My favorite part as a lifelong product manager?

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Gainsight

FEBRUARY 2, 2024

To solve this, companies today are turning to customer success training, guided by the logic that well-versed customers who take full advantage of your product will also be more successful. In short, customer training leads to customer retention. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

Product Research 244

Product Research Product Management Product Manager Customer Experience 244

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. For online training programs, data plays a critical role from beginning to end. Let’s start with the business success metrics for workforce training.

Reporting Tools 52

Reporting Tools Data Visualization Onboarding KPIs User Testing 52

Mixpanel

MAY 12, 2023

But as we worked with more clients and tackled increasingly complex challenges, we realized that traditional training resources available were inadequate. One of the key decisions we made in developing our training program was choosing Mixpanel as our primary focus. At Mammoth Growth, we decided to change that. Why Mixpanel?

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Customer Experience 105

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

User Testing 81

User Testing Customer Experience Customer Feedback Certifications 81

Product Management University

JANUARY 2, 2024

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. What is Strategic Product Management? In a nutshell, strategic product management is about the impact and value your products deliver. What Makes Portfolio Management More Strategic?

Product Management 147

Product Management Product Manager Product Research Management 147

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had Traditional Training vs. Digital Training: What’s the Difference? Traditional customer training typically comes in the form of PDFs, help centers, ad-hoc meetings with CSMs, and emails. had its day.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting.

Product Management 100

Product Management Product Manager Certifications B2B 100

Product Management University

OCTOBER 17, 2023

Nothing eludes the ripple effect of your product management model, and sales enablement is no exception. Connecting Product Portfolio Management To Sales Enablement If you’re thinking, OK, so what does product portfolio management have to do with sales enablement, here’s your answer.

Product Research 130

Product Research Customer Experience Positioning Management 130

Userpilot

SEPTEMBER 2, 2022

The top ten instructional design tools on the market. TLDR; Instructional design software helps you create custom eLearning courses and training material. Instructional design software should be used to educate people on a general topic – like corporate training, product training, or academics. Let’s go!

Analytic Tools 88

Analytic Tools Feedback Software Reporting Tools Software Review 88

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product. Related Articles.

Marketing 147

Marketing Product Marketing Workshop B2B 147

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Product Management University

JUNE 22, 2020

But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. The training content is available wherever and whenever you need it. Learning and training become part of your everyday job. It’s highly doubtful.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 115

Data Visualization Analytic Tools Marketing Customer Experience 115

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting.

Product Management 100

Product Management Product Manager Product Research Management 100

Product Management University

MARCH 15, 2023

Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. that maximizes the effectiveness of all product management roles.

Reporting Tools 246

Reporting Tools Product Research Product Management Product Manager 246

Mind the Product

JANUARY 15, 2020

Tactics to train your HiPPO. Ozlem begins by telling a story about her time at a market-leading Fortune 500 company when she knew their products needed updating to provide more value for their customers. Tactics to Train Your HiPPO. The post How to Train Your Hippo By Ozlem Yuce appeared first on Mind the Product.

Data Visualization 114

Data Visualization Analytic Tools Customer Experience Agile 114

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

JULY 5, 2022

Keep reading to see the best training we recommend for all of the above. Below are some of the best online training for a range of SaaS skills. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Best Free Online SaaS Training/Courses. Product School.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Product Management Unpacked

SEPTEMBER 29, 2021

Why Choose Carnegie Mellon for Product Management? It is the first and only university in the United States to offer a Master of Science program in Product Management that draws from curricula of two leading schools. Why the MS in Product Management degree? The problem is there are not enough trained product managers.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 103

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 103

Userpilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

Data Visualization 81

Data Visualization Customer Experience User Testing Marketing 81

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. Since this series is all about ripple effect, let’s look at the strategic ripple effect of strong portfolio positioning. This is what differentiates you more than anything.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Agile Velocity

FEBRUARY 15, 2023

The agile release train (ART) is a long-lived team of agile teams that, along with other stakeholders, incrementally develops and delivers value. It provides alignment and helps manage risk and dependencies by providing program-level cadence and synchronization. Program risks are discussed openly and remediation efforts are public.

Agile 52

Agile Systems Review User Testing Workshop 52

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. The School of Customer Success features the Customer Success Value Skills training course and certification.

B2B 130

B2B Certifications Product Management Product Manager 130

Userpilot

AUGUST 29, 2022

How effective is your customer training strategy? Read along to learn what customer training means, the best practices, and the tools you need to succeed. Read along to learn what customer training means, the best practices, and the tools you need to succeed. Segment your users and provide personalized training instead.

Analytic Tools 78

Analytic Tools Feedback Software Customer Experience User Testing 78

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Product Management University

FEBRUARY 14, 2017

Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials. Laminate and distribute during training for a quick positioning reference card.

Positioning 100

Positioning Differentiation Document Reference 100

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130