Usersnap

FEBRUARY 24, 2025

Exploring unmet needs and validating hypotheses helps refine product direction while avoiding costly assumptions. By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands.

Product Research

UX Planet

DECEMBER 6, 2024

2The Innovators DilemmaThis book dives into why big companies often fail and how disruptive startups use disruptive innovation to capture market share. 3The Innovators SolutionBest read alongside The Innovators Dilemma, which offers insightful solutions to the challenges and questions presented in the previous one.

Books

Usersnap

JUNE 26, 2025

Product Team Health Check: Are You Even Aligned? Ask your team: which of these dysfunctions are “almost always” present? Customer & Market Check: From Copying to Understanding Most teams look at competitors and either blindly mimic their features or dismiss them entirely. It ends when your team learns — together.

Product Research

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Research Software

Userpilot

MARCH 23, 2025

Product market fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. This presents an opportunity to boost retention using those features by refining, expanding, or optimizing them. High churn?

Onboarding KPIs

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy

UX Planet

JUNE 1, 2025

Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights. c) Qualitative Interviews with Promoters: In-depth conversations with users who actively recommend the product to understand their motivations and the arguments they use to persuade others.

User Testing

Arkenea

JUNE 28, 2025

Unless the service you offer is extremely novel and completely unheard of, chances are that there may already be a number of SaaS vendors with similar product offerings already in the market. With the intense and competitive scenario, you don’t want to be caught off guard by not having your best foot forward.

Analytic Tools

Userpilot

MARCH 30, 2025

Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases. Ive seen various online forum discussions where people often share short-term fixes like heavy marketing or minor feature tweaks, hoping to retain more users. Create mobile slideouts with Userpilot.

Analytic Tools

Userpilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. Customer centricity: to make reasonable product recommendations and have the customer at the center of decisions. This role is based in San Francisco, CA.

Analytic Tools

Lenny Rachitsky

JUNE 22, 2025

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

ChatGPT

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Product Marketing

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

Product Innovation Educators

MARCH 25, 2019

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.

Presentation

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made.

User Testing

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Steps to create compelling product messages. Product marketing manager persona example.

Messaging

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education

Mind the Product

OCTOBER 8, 2020

First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. The post AARRR vs RARRA: Pirate Metrics Explained appeared first on Mind the Product. However, [.].

Presentation

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing

Roman Pichler

SEPTEMBER 19, 2016

The picture above shows the traditional, bell-shaped product life cycle curve with three key events: launch—the product first becomes available; achieving product-market fit (PMF)—your product is ready to serve the mainstream market; and end of life—you decide to discontinue the product.

User Testing

Gocious Blog

APRIL 28, 2023

If you are an ambitious professional who desires a meaningful career in product management , there will be plenty of professional development opportunities to enhance your skill set as you gain more experience in your field. One of the most valuable strengths you can acquire is the ability to give an impactful presentation.

Presentation

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. Our guest is Bob Caporale. Our guest is Bob Caporale.

Product Strategy

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? Let’s look at timeboxed product discovery first.

Product Research

Product Talk

DECEMBER 9, 2020

The team shares how they defined a new outcome and mapped out the opportunity space when COVID-19 ground international travel to a halt in 2020 and they were forced to discover a new market. Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. How could they quickly discover a new market?

Travel

Intercom, Inc.

SEPTEMBER 10, 2020

Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. I think that’s message-market fit. Mark couldn’t disagree more: .

Onboarding KPIs

Roman Pichler

SEPTEMBER 2, 2024

It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. This means that strategy discovery is crucial not only to developing an initial offering ( MVP ) but also to achieving product-market fit and sustaining growth.

Product Research

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Customer Feedback

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Summary of some concepts discussed for product managers. [1:49]

Product Research

Piyanka Jain

SEPTEMBER 13, 2024

In discussions about their marketing strategy, product quality, etc., They realized that the root of the problem was poor product-market fit. With this in mind, they refined their real business question to “How can we better align our product with a more engaged and profitable audience within the next 6 months?”

Data Visualization