The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Learn who to listen to: “The Mum test” (Rob Fitzpatrick) This book will teach you that they’re some people you should never listen to, like your mum. Eventually they run out of cash and shut down. You have to roll up your sleeves and build it. ??

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The Product Coalition

MAY 27, 2021

Domain Knowledge is a key factor in every IT field, be it Business Analytics, FinTech, Mobile App industry, Information Protection, Data Privacy, Database Testing, Security, Software Testing, and Quality Assurance. The latest trends show that companies are hiring testers with more domain skills rather than technical skills.

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The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?

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Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. There are over 9 million mobile apps. There are a billion websites. Figuring out distribution is key. So what should you do instead?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! Let’s give it the acid test. Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy?

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Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

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Product Research User Testing Feedback Software Research Software 95

freshtrax

OCTOBER 19, 2021

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. Conducting Localization Testing.

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Research Software Marketing User Testing Software Review 111

Product Innovation Educators

MAY 20, 2024

Introduction In today’s competitive market, creating products that customers love is crucial for the success of any organization. Focus Arena: Identifies the target market, key technologies, marketing aspects, and competitors’ strengths and weaknesses.

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The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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NextBigWhat

NOVEMBER 30, 2021

A good vision can be about extension, expansion, or exploration. Pick choose your type of vision depending on the context, time, and resources available. Not all product visions need to be similar to that of building a metaverse. I rarely come across a good product vision. Most vision statements are abstract.

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Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

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Mind the Product

OCTOBER 8, 2018

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly. Philip Kotler.

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ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product.

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TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. Which devices will you test on specifically? How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Is there a need for A/B testing?

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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Innovatemap

AUGUST 25, 2020

Whether you’ve been handed a new product vision to execute or you have an idea of your own, it’s also your job to socialize your product vision and gain buy-in from internal stakeholders. Let’s take a look at the process of socializing your product vision internally and why its imperative to your product’s success.

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PMLesson's Ace the PM Interview

JULY 1, 2020

A product manager that I hire needs to always keep in the mind the product vision and key success factors, and emphasize them through all of the discussions with company teams that seek to limit their own team's effort, expenditure, or risk, and will blindly limit the product's potential. Market sizing 4. Product vision statement 5.

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Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? They already own a vision, a revenue number, a team to inspire and coach, day-to-day execution, and every last individual customer.

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Reporting Tools Data Visualization Marketing Analytic Tools 105

The Product Coalition

MARCH 6, 2023

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in. This is important because testing ad creatives can be time-consuming and expensive.

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. The strategy should also have information about the UX team, processes, and guidelines.

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The Product Coalition

JANUARY 12, 2023

Not enough people spend enough time on defining vision and purpose Most value propositions are weak Companies don’t adapt their team typology to make a product Very few products are indeed prioritized by value User Reasearch and UX are ofter used in the wrong way 1. Try and fill a product vision board. targeted and user centric.

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Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. Estimates are unreliable, problems grow in scope, and we don’t know what will work until we test it.

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UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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The Product Coalition

NOVEMBER 16, 2023

Refusing conventional treatments, he embarked on a mission to heal naturally, a journey that would cultivate not just health but a vision. This vision materialized as UMZU , a company born out of his unwavering determination to offer natural healing paths to others.

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Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.

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Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. The process is also necessary to maintain the product-market fit. The technique helps you ensure alignment between product vision , mission, goals, and initiatives.

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User Testing Product Research Framework Feedback Software 98

Lenny Rachitsky

APRIL 28, 2024

Kayvon treated sacred cows like a “built-in roadmap” of innovations worth testing. While frameworks can offer valuable perspectives and guide decision-making, rigid adherence to them can lead to tunnel vision and unhelpful outcomes. Building 0 to 1 is extremely hard if the entire team isn’t bought into the vision.

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The Product Coalition

JANUARY 16, 2024

Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. So without further adieu, here are some proactive tips to maintain excellent roadmap health — no flossing required: Continuously sync to the vision and strategy. Then we hit pause.

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Userpilot

MAY 7, 2024

Mailchimp : It’s an intuitive email marketing platform that helps create, send, and analyze email campaigns with features like automated emails and AI marketing assistants. Increases flexibility : Teams can quickly adapt to market changes or customer feedback. Offers flexible pricing based on the number of tasks.

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Analytic Tools Data Visualization Feedback Software Software Review 105

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

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Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Usersnap

MARCH 16, 2020

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments.

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