Arkenea

FEBRUARY 23, 2025

There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. But then when do you move on?

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

Userpilot

OCTOBER 19, 2024

Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. Use CSAT surveys to get feedback from users.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Userpilot

APRIL 16, 2025

Early signals look positive, so you start rolling it out. In all-hands meetings or internal updates, spotlight the teams that helped drive those improvements, whether by fixing broken events, aligning on definitions, or using shared data to shape a feature rollout.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

UX Planet

OCTOBER 24, 2024

Value Proposition Canvas Value Proposition Canvas focuses specifically on the customer segments and value propositions to ensure product-market fit. It complements the BMC by providing a deeper dive into customer needs and how a company’s products address those needs. Value Proposition Canvas by Strategyzer.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Lenny Rachitsky

JULY 13, 2025

The seven “magic lenses” for choosing between multiple product ideas 6. The biggest mistake engineers make when building with AI tools 7.

User Testing 86

User Testing Startups Product Research Differentiation 86

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Usersnap

JUNE 26, 2025

Focus on requirements Extensive backlog Output approvals Meeting marathons Fear of saying no Consensus-driven decisions Failure avoidance Opinion-driven decisions Reporting over learning Embracing continuous learning is essential to overcoming these cultural blockers and fostering a healthier discovery environment.

Product Research 59

Product Research User Testing Research Software Reporting Tools 59

Messages that Matter

JULY 11, 2024

It’s hard to imagine how eleven of the 20 vendors evaluated in my annual assessment of the Business Intelligence (BI) market have the same position as at least two competitors. Eight have “insights” positions. Three have “decision” positions. What is a position? I’m providing my definition for two reasons.

Differentiation 52

Differentiation Analytic Tools Data Visualization Marketing 52

Lenny Rachitsky

MAY 6, 2025

As a product leader, you already understand that successful products solve important problems for people, create emotional connection with their users, and meet real market needs. When you position yourself as the solution to their challenges—not just another candidate—the power dynamic shifts immediately.

Development Team Review 57

Development Team Review User Testing Technical Review Systems Review 57

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. times more likely to meet or exceed acquisition goals Maze,2023.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. Send your team weekly summaries with verbatim quotes from leadership meetings plus your interpretation of why they said it. ” instead of asking open-ended questions.

Leadership 70

Leadership Vision B2B Customer Experience 70

Userpilot

MAY 17, 2025

What is mobile app localization (and what its not) Mobile app localization is the process of adapting a mobile application to meet the linguistic, cultural, and technical requirements of a target market. Staying competitive may require meeting user expectations for localization. Are competitors offering localized versions?

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions.

Onboarding KPIs 93

Onboarding KPIs Data Visualization User Testing Marketing 93

Business of Software Conference

JULY 9, 2025

Imagine generating 600% more qualified traffic, only for it to be completely wasted because positioning and messaging weren’t locked in. This misalignment, coupled with goal clarity issues and an inability to meet customer expectations, fosters dysfunction. Product Marketing can be the solution.

Research Software 40

Research Software User Testing Customer Experience Marketing 40

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Product Management University

FEBRUARY 22, 2023

In order to succeed as a product manager and advance your career, you’ll need to have a strong understanding of what product management entails and how to deliver products that meet the needs of your customers. By staying focused on customer outcomes, you’ll quickly become the “go-to” person for your product or portfolio.

Positioning 264

Positioning Product Manager Product Management B2B 264

Intercom, Inc.

AUGUST 25, 2020

Typically on this podcast we’ve focussed on how the product org is structured in a contained way but just as “no person is an island” – no discipline can operate in a vacuum once the company starts to scale. Product people need to think end to end. Today’s episode is actually about marketing. Hello, Paul.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. In my young naivete, I just figured some people liked my products and some didn’t. That’s where I figured out the number one rule of product positioning.

Positioning 147

Positioning Research Software Healthcare Demo 147

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. View the full framework.

Framework 246

Framework Customer Experience Product Marketing Product Manager 246

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Different Teams, Different Priorities.

User Testing 183

User Testing Product Marketing Marketing Product Research 183

The Product Guy

MARCH 12, 2020

We agreed that our number one priority had to be achieving Product/Market Fit. In agreeing our framework, we realised that we had been placing too much bias on ‘Market Fit’ in our meetings, and had neglected ‘Product Fit’. I also re-framed the alignment meetings as “Roadmap” meetings, not “Prioritisation” meetings.

User Testing 405

User Testing Customer Experience Product Research Framework 405

Product Management University

APRIL 25, 2023

Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. Your H1 Value Headline & Positioning Statement Your top-level headline should be a short phrase that describes something every employer wants when they hire a person into this role.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Product Marketing 130

Product Marketing Roadmap Marketing B2B 130

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Also, be sure to understand the SEO implications of posting the same content to many sites.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Let’s give it a whirl! Here are my top 5 building blocks.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. ” It positioned itself as a central hub for work activities.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

The Product Guy

APRIL 21, 2019

Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. ReMix- Combine several existing products together to create a new product.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Demonstrating Solutions vs. Products. Product Positioning: Overcoming Seven Obstacles to a Great Value Story. Related Articles.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Analyse the data collected to understand how your product is doing. What are its business goals?

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Guy

FEBRUARY 27, 2018

In my last product position, my team consisted of two engineers (one of them my tech lead) on the West Coast, three engineers in New York (and one in D.C.), Ask if they can sit in on a sales call so that they understand how they product is being sold. and one engineer in Iceland. Team communication isn’t enough.

Engineering 252

Engineering Weak Development Team Technical Review Software Review 252

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. When a company is having trouble in the market, price point is never really the problem.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Positioning 147