Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. [company name1] and [company name2] partner to empower manufacturing supply chains with automation. None of these headlines answer the “why do buyers care” question.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. Make each message count. Love Dialog.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Product Innovation Educators

NOVEMBER 14, 2022

Prior to Tango, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy. . Summary of some concepts discussed for product managers. [3:12] We thought about how we could shift that to a more positive experience and cut down on pain points.

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Product Innovation Educators

SEPTEMBER 2, 2024

These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Pricing Strategies for New Products: Beyond Cost-Based Approaches Pricing is a critical part of product strategy, and market research plays a vital role in determining the right price.

User Testing 280

User Testing Product Research Market Research Research Software 280

Lenny Rachitsky

MAY 25, 2025

Why is trying to be better than competitors usually a losing strategy? How do I craft positioning that actually converts? What makes messaging stick with developers, enterprises, and consumers? What you will learn: Why do most marketing playbooks often fail, and what’s a better way? What is working at OpenAI really like?

Analytic Tools 82

Analytic Tools User Testing ChatGPT Marketing 82

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

Intercom, Inc.

APRIL 29, 2020

We also used in-app messages to avoid exacerbating already high levels of email fatigue. It’s the little things that you do which ensure your message is received by customers in non-spammy, meaningful ways. For businesses in similar positions, leveraging product education can be a powerful way to help customers through this time.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

The Product Manager Coach Blog

JUNE 24, 2025

Few things are more frustrating than silence—especially when it comes to getting customer feedback in product management. You send the messages, post the prompts, maybe even offer a “quick 15-minute chat”… and nothing. Set Up Real-Time Alerts for Positive Moments If someone says something kind—on a call, in an email, in-app—capture it.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. This ensures organizational alignment and support.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Mind the Product

DECEMBER 13, 2019

The first step to resolving this problem, Lindsey tells us, is to take a position and be memorable. By spending time reducing your word count you will make it easier for your audience to understand your message. Lindsey shares some examples of great product strategies using these principles: Does it make the car go faster?

User Testing 188

User Testing Customer Feedback Vision Messaging 188

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. When I joined Intercom five years ago, I was thrilled with how closely PMM partnered with the product and sales teams.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

APRIL 16, 2025

When data collection is messy, product managers lose visibility, teams waste hours chasing answers, and user experience suffers. Heres how data fragmentation hurts your product strategy and development: Fragmented data can cause flawed strategic decisions Every product decision starts with a question: Whats driving retention ?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Product Management University

AUGUST 15, 2023

How does portfolio management impact product marketing and sales? The relevance factor goes way up on your marketing messages and sales narratives because they’re specific to each segment versus generic in a product model. You’ll use the problems solved by each product as proof points.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

Product Innovation Educators

JUNE 19, 2023

I’m in a position to be trusted because you have power. For product managers joining a new team or organization, one of the best things to do to build a foundation of trust is to build early commitment. Our product team will share a product update, and most product updates will include a high level reminder of product strategy.

Customer Experience 204

Customer Experience Engineering Product Strategy Reference 204

Mind the Product

OCTOBER 16, 2018

Its users expressed concerns about being served commercials, so Netflix decided to gradually test whether surfacing recommendations between episodes will be positively received. By taking this strategy, Netflix is mitigating any risk in making sure this new feature won’t degrade the user experience.

Customer Experience 181

Customer Experience User Testing Product Research Customer Feedback 181

Userpilot

AUGUST 14, 2024

Talks in this category: Wes Bush : How to Scale a SaaS Beyond $10M ARR Without a Sales Team Dan Olsen : How to Optimize Your Product Metrics for Growth Ben Williams : How to Learn Faster to Grow Faster Product marketing Product marketing bridges the gap between product development and sales by promoting the product.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

BrainMates

JULY 9, 2025

Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.

Data Visualization 40

Data Visualization Reporting Tools Product Research Strategy 40

Mind the Product

SEPTEMBER 17, 2019

For company leadership too, encouraging product managers to operate strategically can feel like a way to optimize both accountability and empowerment for an often-ambiguous role. But the actual work of product strategy is neither straightforward nor glamorous, and often leaves ample room for misaligned expectations.

Product Management 162

Product Management Product Manager Leadership Management 162

Userpilot

MARCH 24, 2025

They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Microsoft is looking for someone with an abundance of positive energy, empathy, and kindness, in addition to being highly effective.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product strategy.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

The Product Coalition

MARCH 24, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader). It is a very helpful tool for Product Managers to segment markets when defining the product strategy and go-to-market strategy.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Suggested headings include: Company name and description Product purpose and high-level functionality Price and pricing model Target market(s) Strengths and weaknesses Market strategy (e.g.

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. A defensible strategy is choosing one, two, three, core things you want to win on, and you focus on developing features with that in mind.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. How do these people get into product? Strategies to switch into product management. He cold messaged them.

Technical Review 167

Technical Review Product Management Product Manager Research Software 167