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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.

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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Build trust with teams and leadership, positioning you as a thought leader and a go-to person for strategic decision-making. This clarity helps shape how you position yourself both internally and externally. Make sure that your messaging, tone, and the content you share align with the professional identity you want to project.

Branding 293
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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

While most product managers work their way up to leadership positions, she chose to start fresh in a role that would let her work directly on product development. This position was a departure from hands-on product work to leading through others and shaping organizational direction.

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

Messaging 202
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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic. You bet it does!

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Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

Roadmap 195
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Why sales and marketing are the key to your roadmap success

Intercom, Inc.

We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. Sales and marketing teams are one of the most valuable sources of inputs into the roadmap. Your product. Put the tools to use.

Roadmap 187