The Product Coalition

APRIL 11, 2023

Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. In fact, the most important lesson I learned when preparing for product strategy initiation (or any significant work) is the importance of getting into the right mindset. It was truly eye-opening!

Positioning 158

Positioning Product Strategy Strategy Presentation 158

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 148

Product Strategy Strategy Product Research Data Visualization 148

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

JULY 19, 2022

How can we improve the awareness of the customers who may not know the benefits of upgrading from their current product to a premium product? Here we have to personalize the messaging for each customer based on the customer persona so they can understand the product’s value or the key benefit of upgrading themselves to a premium plan.

User Friction 148

User Friction Customer Experience User Testing Customer Feedback 148

ProductPlan

APRIL 18, 2023

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product.

Feedback Software 75

Feedback Software Messaging Customer Communications Customer Experience 75

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

The Product Guy

SEPTEMBER 10, 2016

Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link].

Customer Experience 218

Customer Experience Product Manager Product Management Management 218

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Manager 314

Product Manager Product Management Weak Development Team User Testing 314

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 270

Product Research Data Visualization User Testing Research Software 270

Intercom, Inc.

SEPTEMBER 28, 2021

It’s important that product decisions don’t neglect your wider customer base – ignoring the needs of a subset of customers is not only a churn risk, it stunts your product’s growth. You always want to build for your desired future customer, whose characteristics align with your product strategy. . Well, it’s hard.

Feedback Software 249

Feedback Software Product Manager Product Management Customer Feedback 249

The Product Guy

MAY 7, 2020

It contains subsections with steps that one should go through while building products. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. Make each message count. Love Dialog.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Product Talk

OCTOBER 2, 2024

Yury Oleynik is the VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things).

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. Product storyline.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

The Product Guy

JUNE 29, 2017

Jordan Bergtraum ★ ★ Product Management Consultant Talk(s)​: The Value of Win/Loss Analysis , The Benefits of Being Responsible for Product Messaging , Users vs. Thought Leaders , Introducing Product to Your Organization.

Product Manager 246

Product Manager Product Management Product Research Management 246

Product Innovation Educators

NOVEMBER 14, 2022

Prior to Tango, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy. . Summary of some concepts discussed for product managers. [3:12] Those blurbs and screenshots are not a lot to get people to understand the product.

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254

Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. [company name1] and [company name2] partner to empower manufacturing supply chains with automation. None of these headlines answer the “why do buyers care” question.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Intercom, Inc.

APRIL 29, 2020

We also used in-app messages to avoid exacerbating already high levels of email fatigue. It’s the little things that you do which ensure your message is received by customers in non-spammy, meaningful ways. Adjust your product strategy and roadmap. We’ve used these inputs to re-prioritize our product strategy and roadmap.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Lenny Rachitsky

MAY 25, 2025

Why is trying to be better than competitors usually a losing strategy? What makes messaging stick with developers, enterprises, and consumers? Which marketing lever should I pull first? How do I craft positioning that actually converts? What pricing experiments actually move revenue? What is working at OpenAI really like?

Analytic Tools 87

Analytic Tools User Testing ChatGPT Marketing 87

The Product Guy

JUNE 25, 2024

This clarity makes it easier for all stakeholders to understand and engage with the product strategy, bridging the gap between technical details and business objectives. Different mediums can help reinforce your message and cater to diverse learning styles.

Product Manager 199

Product Manager Product Management Data Visualization Customer Feedback 199

Roman Pichler

NOVEMBER 2, 2021

To give helpful feedback and maximise the chances that your message is heard, you might say: “It’s great that you managed to deliver some of the product backlog items. Similarly, a team dealing with significant technical challenges may struggle to get sprint planning right due to the uncertainty present. Thank you for that.

Weak Development Team 374

Weak Development Team Development Software Review Technical Review 374

Product Talk

SEPTEMBER 13, 2017

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages. Will we be able to predict who should be able to receive a message?

Product Research 266

Product Research Research Software User Testing Data Visualization 266

The Product Coalition

FEBRUARY 2, 2022

One of the most typical requests of people looking to learn about or deploy a product strategy is, “ where is the template I can use to fill it with all my …ideas… ”. Or “ where can I find a good strategy document from another company I can inspire on? ” This is the approach I deepen in my book, Product Direction.

Strategy 172

Strategy Document User Testing Messaging 172

Roman Pichler

MAY 10, 2017

In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating product strategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.

Product Manager 187

Product Manager Product Management User Testing Data Visualization 187

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Business of Software Conference

JUNE 18, 2025

The key is to tailor your message based on the buying environment. Regulated Industries = AI Caution On the flip side, in healthcare, government, or financial services, leaning too hard into your AI messaging can set off alarm bells. Positioning is not product strategy. First-call sales stories matter.

Positioning 59

Positioning Technical Review Data Visualization Software Review 59

Roman Pichler

AUGUST 16, 2022

This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues.

Product Manager 327

Product Manager Product Management Product Research Customer Experience 327

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 166

Customer Experience Product Research User Testing Data Visualization 166

Mind the Product

APRIL 10, 2020

In most companies, we try to plan the long-term future with an organisational strategy which feeds into a product strategy. This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team. Itamar argues that it has to do with planning and execution. The Planning Waterfall.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

Product Management University

OCTOBER 16, 2023

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

Positioning 147

Positioning Product Research User Friction Differentiation 147

Mind the Product

DECEMBER 13, 2019

By spending time reducing your word count you will make it easier for your audience to understand your message. Lindsey shares some examples of great product strategies using these principles: Does it make the car go faster? How can you do this? Remove every word or phrase not essential. Use short sentences and strong verbs.

Customer Feedback 188

Customer Feedback User Testing Vision Messaging 188

Intercom, Inc.

SEPTEMBER 1, 2021

Product strategy: Partner closely with product to influence the product strategy and roadmap, closing gaps and capitalizing on opportunities. Positioning and messaging: Develop effective positioning and messaging that resonates with and converts Intercom’s target customer segments.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138