article thumbnail

TEI 162: How product managers can influence people – with Tom Henschel

Product Innovation Educators

One group attended government seminars about the facts related to organ meat. Knowing where people fall in that spectrum allows you to adapt your message accordingly. One group attended government seminars about the facts related to organ meat. The second group was far more compliant because they were actively involved.

Seminar 120
article thumbnail

The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

He thought back to a seminar he’d attended at work. Spencer Silver, a Senior Chemist with 3M, had delivered the seminar about an adhesive he’d developed that stuck lightly to surfaces but didn’t bond tightly to them. It didn’t stop Spencer Silver from advocating for the adhesive with colleagues at 3M, informally and through seminars.

Seminar 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
article thumbnail

Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Closed-loop analytics data help you align your platform’s messaging and marketing campaigns with the customers you reach out to or traffic that comes into your website. This gives your digital marketers the information they need to gear their messaging toward that persona and bring in more marketing-qualified leads.

article thumbnail

15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

Offer contextual help with tooltips to improve customer experience One way to offer proactive help is by triggering contextual in-app messages to provide targeted assistance and improve the customer experience. For example, Calendly congratulates users who complete a crucial first task with a celebratory message and confetti.

article thumbnail

Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. In Person Seminars (One-to-Many) Another popular training method involves in-person, one-to-many seminars and training sessions. What Is Customer Training? There are several advantages to doing this.

article thumbnail

SaaS Customer Support Best Practices and Examples

Userpilot

This means that customers’ activities or messages on one channel can serve as context on a different channel. Enter the product webinar – a virtual seminar for showcasing a product or addressing a need.