The Product Coalition

FEBRUARY 3, 2022

I came to this conclusion recently while talking to the founders of a few high-growth startups. For example, when startups have fewer than 100 employees, founder team members know all players and it’s a lot easier to drive the bus, so to speak. What type of messages is it intended to send? But they were also worried?—?how

Startups 158

Startups Strategy Leadership Messaging 158

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Product Innovation Educators

OCTOBER 2, 2023

Around 2013, a serial entrepreneur named Mark Randall sold his startup to Adobe and joined Adobe. He realized innovation in a big corporation such as Adobe looks very different from innovation in a startup. It’s important to spread the message that not every idea is good and not every idea needs to be good.

Data Visualization 319

Data Visualization Startups Naming Product Research 319

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Intercom – best chatbot tool for in-app messaging.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Intercom, Inc.

JANUARY 31, 2022

We are delighted to share that we are officially launching our new program for fast-growing, venture-backed startups. Over 5,000 startups from top incubators around the world use Intercom. It is an essential element of the startup stack as founders optimize their customer engagement”.

Startups 118

Startups Customer Communications Webinar Customer Experience 118

Product Innovation Educators

DECEMBER 2, 2024

Here’s how to get the best results: Practice Purpose Example One Stage at a Time Maintain focus and clarity Complete market analysis before moving to features Clear, Specific Prompts Get targeted responses “Create separate wireframes for each feature” Regular Progress Saving Preserve work across sessions Save summaries after each (..)

User Testing 307

User Testing Feedback Software Research Software Product Research 307

Intercom, Inc.

SEPTEMBER 28, 2021

During a conversation on the Intercom on Product podcast , Des Traynor and Paul Adams discussed the competition between startups and incumbents. In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features. Whoever does it fastest will win.

Feedback Software 249

Feedback Software Product Manager Product Management User Testing 249

Piyanka Jain

NOVEMBER 14, 2024

So, we made a simple change: we highlighted the premium membership section and adjusted the messaging to make the benefits of upgrading crystal clear. Make it clear, conversions appear Our first hypothesis? Maybe the premium membership just wasn’t getting enough visibility. Then we tackled post-purchase education.

Customer Experience 195

Customer Experience User Testing Framework Education 195

Intercom, Inc.

APRIL 6, 2018

At eFounders , we launch 4 new startups each year. Including the roadmap seems like a detail, but it’s key to making sure your messaging sticks and, ideally, increases in relevance as more features get shipped. A story that includes all the key messages that you derived from your roadmap. Startups will do what fits.

User Testing 222

User Testing Customer Experience Messaging Branding 222

Product Innovation Educators

SEPTEMBER 18, 2023

Erika is a former Head of Talent for tech companies who became a Job Search Strategist for startup and scaleup Directors, VPs, and department Heads for Product Management and other functions in tech. She sent me an email message that got my attention, and I’d like to read part of it. The company was looking for something else.

Weak Development Team 290

Weak Development Team Feedback Software Product Research Research Software 290

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Lenny Rachitsky

NOVEMBER 12, 2024

Aim for under a minute (make it feel lightweight) Film two takes (or more) to get your message clear and succinct In your message, pitch the brevity and time ROI for everyone: Most PMs still don’t do Looms outside of major announcements or bug reports. Remember that receiving a Loom can initially feel like a burden.

Product Research 113

Product Research Product Manager Product Management Reporting Tools 113

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 307

Research Software Feedback Software User Testing Customer Experience 307

Lenny Rachitsky

MAY 25, 2025

What makes messaging stick with developers, enterprises, and consumers? Which marketing lever should I pull first? Why is trying to be better than competitors usually a losing strategy? How do I craft positioning that actually converts? What pricing experiments actually move revenue? What is working at OpenAI really like?

Analytic Tools 88

Analytic Tools User Testing ChatGPT Marketing 88

Product Talk

MAY 15, 2024

You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” There was a “what you see is what you get” (WYSIWYG) interface for designing the pop-up message, and you could add title text, an image, and up to two buttons with text labels.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

The Product Guy

JANUARY 8, 2019

We had no clue about what “Lean” or “Agile” or even “Startup” essentially meant, but we spent most of our time out in the streets talking to our customers. We refined the message and added features important for our partners and users. We quickly realized the importance of liquidity on both sides of the platform for our success.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

The Product Guy

SEPTEMBER 12, 2017

But they shouldn’t receive the same message about your new feature. Second, sending everyone the same message means you’ll leave some of the engagement with your announcement on the table – even for the groups of people who would use the new feature. Which message is more effective?

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! The rise of messaging.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

The Product Guy

JUNE 4, 2020

When you first start as a product manager at a startup, the routine can be jarring and exhausting. Asking yourself what message you want to convey, what the interests of the other people in the room are, and what you want them to take away from the meeting can change how you prepare, and say in it.

Framework 319

Framework User Testing Customer Experience Product Manager 319

Product Innovation Educators

JANUARY 18, 2021

A Chief Product Officer of a global company responded to that message and we began discussing the responsibilities of building the right product and building it right. A Chief Product Officer of a global company responded to that message and we began discussing the responsibilities of building the right product and building it right.

Product Manager 281

Product Manager Product Management Naming Management 281

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Des: Right.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Intercom, Inc.

MAY 18, 2021

To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Customers want to use messaging channels for support. Customers’ (and businesses’) preference for messaging channels has significantly grown since the onset of the pandemic. Self-belief isn’t optional.

Research Software 210

Research Software User Testing Customer Feedback Reporting Tools 210

Intercom, Inc.

MAY 16, 2018

Many startups build something for themselves only to discover that other people want it. For example, you’re not going to get TechCrunch to cover that insanely complex feature you spent months building, so your startup shouldn’t waste time building a landing page for it. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

DECEMBER 31, 2024

Why consider Chameleon as a Userpilot competitor Interactive features: Offers unique engagement elements like snoozeable messages and fun animations (e.g., UserGuiding UserGuiding is an affordable, entry-level tool for startups. Chameleons flow builder. party emojis). Chameleon vs. Userpilot. UserGuiding dashboard.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

FEBRUARY 21, 2018

On launch day, we’ll also add a proactive live chat message (called a Visitor Auto Message in our product) to different landing pages to encourage website visitors to respond. Proactively chat with users, aka “keep it light and stay out of the way”. Dedicate an inbox to referral traffic.

Product launches 199

Product launches Customer Experience Messaging Startups 199

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Innovation Educators

MARCH 21, 2022

We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Companies dedicate most of their resources to engineering and product development and very little to messaging about their value propositions. Have a 40-character message that pitches the value proposition and top three features.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

UX Planet

JANUARY 22, 2025

Without a strong and consistent digital brand, financial institutions risk being overshadowed by nimble Fintech startups or tech giants like Apple and Google that excel in user experience. Combined, these tools amplify the brands reach while reinforcing its core message across digital ecosystems.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Intercom, Inc.

APRIL 16, 2018

To help you do just that, I’ve put together a few principles I’ve learned about building a brand that will point any startup in the right direction. If you are a large multinational like Oracle, adding gifs and emoji to your messages is probably going to leave people scratching their heads.

Branding 224

Branding Data Visualization Advertising Customer Experience 224

Lenny Rachitsky

MARCH 6, 2025

Brought to you by: • Eppo —Run reliable, impactful experiments • Airtable ProductCentral —Launch to new heights with a unified system for product development • Sinch —Build messaging, email, and calling into your product — Ivan Zhao is the co-founder and CEO of Notion.

Feedback Software 113

Feedback Software User Testing Customer Feedback Vision 113

Product Management Unpacked

SEPTEMBER 24, 2021

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. Most of my experience has been with startups, so I wanted to work for a large company and see how that is different from a startup experience,” he said. I felt PayPal would be a great choice.”.

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. We’ve done interviews.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

NOVEMBER 2, 2020

For example, Slack clearly exposes itself, where it’s possible to discern the underlying system by looking at it – there are channels, inside each channel there’s a stream of messages, each message can have a thread, etc. Can the correct user mental model be expressed via the UI?

Feedback Software 289

Feedback Software User Testing Customer Feedback Customer Experience 289

Mind the Product

SEPTEMBER 1, 2020

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. . * Buy April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.

Positioning 167

Positioning Product Research Customer Experience Feedback Software 167