Product Innovation Educators

DECEMBER 16, 2024

Why study the 19 key activities of software product managers? Why study the 19 key activities of software product managers? Nishant’s motivation came from his personal experience navigating different product management roles over six years.

Research Software 266

Research Software Feedback Software User Testing Product Research 266

Product Innovation Educators

JANUARY 6, 2025

Early Career Foundation: Building a Base for Product Leadership Kim’s journey into product management began with an unconventional blend of philosophy and computer science studies in college.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Product Innovation Educators

MARCH 3, 2025

They took authentic customer needs statements from previous VOC studies conducted by human analysts and mixed them with needs statements that the AI had generated. Case Study: Finding New Insights in Mature Industries To illustrate how the human-AI partnership can unlock unexpected value, Carmel shared an example from the snowplow industry.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

Intercom, Inc.

JANUARY 21, 2020

I studied the first screen of 25 popular iOS apps to determine how much text they use. See the full study and results for all 25 apps. As you can see in this chart, over half of the apps I studied used between 30-40% of their screen area for text: Text shown by app use case. Mobile apps dominate our digital experiences.

Research Software 291

Research Software User Testing Data Visualization Customer Experience 291

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Userpilot

JUNE 2, 2025

This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. There are no inbox filters, no distractions, just a direct line from your message to their attention. Personalization If your push message could be sent to everyone, it probably shouldnt be sent to anyone.

Analytic Tools 100

Analytic Tools Data Visualization Onboarding KPIs User Testing 100

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. Lisa explains that “Orchestration is a catch-all term that refers to orchestrating messages across different channels—sometimes referred to as cross-channel orchestration.” Tweet This.

Product Research 265

Product Research Data Visualization User Testing Research Software 265

Intercom, Inc.

NOVEMBER 30, 2021

Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. At a minimum, here’s what your conversational support tool should include: The ability to send targeted proactive messages so your team can preemptively resolve issues ahead of time. Proactive messaging.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

NOVEMBER 5, 2018

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. 53% of buyers are more likely to buy from a business they can message”. What is live chat?

Reporting Tools 239

Reporting Tools User Testing Data Visualization Customer Experience 239

Intercom, Inc.

MAY 25, 2021

The resulting study, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , found that: Messenger-based support is now the second most used support channel. Messaging is rapidly becoming a key channel for customer support. Messaging provides a faster, more efficient customer experience.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

UX Planet

JUNE 9, 2025

Dev receives Slack message, Word/Google docs (or worse, email). Missing Error Messages Why It Happens: QA scripts test success path only. If design-to-dev QA pains you too, I’m publishing more hands-on guides, checklists, and case studies. Dev fixes some items, replies “done.” Repeat until morale drops. Was This Helpful?

Software Review 91

Software Review Reporting Tools Feedback Software Systems Review 91

Product Innovation Educators

FEBRUARY 24, 2025

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Intercom, Inc.

JUNE 8, 2021

Study after study shows how important a great customer experience is to today’s consumers. The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. That time is over.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Alchemer Mobile

APRIL 21, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Education category. Surveys and Messages. But the category is broad, and consumer expectations and behavior varies dramatically between industries. Working in Mobile Education in 2021.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. 47% User Activation Rate with Userpilot: Attention Insight Case Study Attention Insight improved their new user activation rates by over 47% with Userpilot’s onboarding flows. Click here to read the full case study about The Room. The Room member portal.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Userpilot

OCTOBER 20, 2024

Tools like Userpilot , for example, can help you automate data collection processes, welcome messages, account setup, in-app guidance, and more. Welcome users in-app with an automated welcome message Once the user has signed up, welcome messages help create a warm first impression of the product experience. The answer is a lot!

Onboarding KPIs 105

Onboarding KPIs User Testing Feedback Software Customer Experience 105

Intercom, Inc.

SEPTEMBER 28, 2021

We spend time studying the challenges they face each day, the opportunities our product can unlock for them, and how they might use Intercom to solve problems. . We took a different approach to our recently launched multichannel transactional messaging feature. What really matters is understanding customer behaviors.

Feedback Software 249

Feedback Software Product Manager Product Management Customer Feedback 249

Product Innovation Educators

FEBRUARY 1, 2021

We visualize those messages so that audiences will consume them far more often and voraciously. [8:13] We want to make content edgy and exciting while delivering a clear, succinct message. A recent study found that articles with images every 75-100 words had two times the engagement of articles that had one image or less. [14:53]

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. This was an assignment provided to me so I thought why not make a case study out of it. Warning Note: A clear, cautionary message emphasizes the importance of following the rules, so users don’t alter the history.

Customer Experience 97

Customer Experience Travel Feedback Software UX 97

Intercom, Inc.

APRIL 14, 2020

This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies.

Customer Experience 245

Customer Experience Customer Feedback User Testing Feedback Software 245

Alchemer Mobile

APRIL 28, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Utilities category. Surveys and Messages. Depending on industry (energy, manufacturing, security, et. Interaction and Response Rates. Working in Mobile Utilities in 2021.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Alchemer Mobile

MARCH 26, 2021

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. Personalizing in-app experiences centers on delivering the right message, to the right person, via the right medium, at the right place and time within the app. Love Dialog.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Intercom, Inc.

APRIL 5, 2022

That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. Efficient, personalized messaging is at the center of everything we do here at Intercom”. Efficient, personalized messaging is at the center of everything we do here at Intercom. 6 reasons to Switch.

Inbound 209

Inbound Customer Experience Reporting Tools Messaging 209

Intercom, Inc.

MAY 18, 2021

A commissioned study by Forrester Consulting on behalf of Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , reveals how conversational experiences are fuelling customer retention and business growth for global companies. Read the full study for more , or read on for some of our key takeaways.

Research Software 210

Research Software User Testing Customer Feedback Reporting Tools 210

Intercom, Inc.

JUNE 7, 2022

This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. Use targeted messages to share relevant content or case studies that can help to persuade prospects and move them further down the funnel. A quick chat with six messages made them 250% more likely to convert.

Inbound 245

Inbound Customer Communications Research Software Customer Experience 245

Alchemer Mobile

APRIL 14, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. They also had a high inbound message response rate of 77% compared to the macro average of 72%. Music Apps.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Intercom, Inc.

NOVEMBER 4, 2020

For instance, studies have shown that shipping and delivery times influence 87% of shoppers’ purchase decisions. A study of more than 18 million ecommerce sessions found that nearly 74% of US online shopping carts were abandoned last holiday season. Tip 4: Empower customers to resolve their own holiday issues with self-service.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

Userpilot

DECEMBER 18, 2024

Useful for studying behavior patterns and problem areas. Participant recruiting : Outsource the work of finding the right participants for your study, freeing you up to focus on the more important strategic parts. It analyzes past studies and data points to suggest new insights and build on previous research.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Intercom, Inc.

DECEMBER 16, 2019

Marketing teams must partner with their sales counterparts to determine the list of target accounts, identify the right channels, and coordinate on messaging. What: What messages will you communicate to your target accounts? You might share an overview of your company, dive into specific solutions, or send a case study.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Intercom, Inc.

JULY 1, 2020

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Help customers navigate known issues with Outbound Messages. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Customer Feedback 239

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. But they shouldn’t receive the same message about your new feature. Which message is more effective? One thing that does not scale is sending personalized messages to your users. First, it would be irrelevant to many of them.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar Customer Feedback 223