Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] Click here to download the Action Guide.

Outbound 156

Outbound Product Manager Product Management Finance 156

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? This article dives into what a marketing roadmap is and how you can build yours effectively. This article dives into what a marketing roadmap is and how you can build yours effectively.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. It is time to set the team up for success. Like what you see? Subscribe Today.

Outbound 150

Outbound Agile Roadmap Messaging 150

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

ProductPlan

MARCH 7, 2019

One of the few times a product manager really gets to take center stage and show the fruits of their labor is when they’re presenting the product roadmap. Roadmap presentations are the culmination of weeks, months, or possibly years of work. A compelling roadmap can inspire the company and set a positive tone for the future.

Roadmap 84

Roadmap Technical Review Development Team Review Presentation 84

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. Periodically, walk through the product-level roadmap and broad product strategy.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Userpilot

AUGUST 12, 2024

Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. No need for market validation, ROI calculators, competitive analysis, per-seat pricing models, or multi-release roadmaps. Incremental team by team? Optional participation? It’s almost free money! Sound Byte.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. In fact, integrations can often derail product roadmaps, so it is imperative for product managers to plan them well. As things change on either end, you may have to make some changes and re-release.

Reporting Tools 86

Reporting Tools Data Visualization Customer Experience User Testing 86

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You define a high-level roadmap of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 14, 2023

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. This type of data is openly sold, so anyone can have access to it and follow similar strategies. Identify the best customer success strategy for each segment.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. XMachina-AI Inc. What to Expect.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. XMachina-AI Inc. What to Expect.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Userpilot

SEPTEMBER 7, 2023

Touchpoints in a sales-led approach Initial outbound contact from sales reps Discovery calls Product demos Customized proposals Contract signing For product-led companies, the touchpoints start with the product, and users progress independently with little to zero contact with a human agent. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Do this on a quarterly basis as this is how often the situation in your organization will change.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model. The enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. It’s essentially a catalog of business strategies, value propositions, and growth strategies from successful high tech companies. Product managers can learn a lot from growth marketers. ” More on growth.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

BrainMates

SEPTEMBER 19, 2022

The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. So product is quite central to your operations?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

ProductBoard

NOVEMBER 15, 2017

But we’d be remiss not to mention the growing number of roadmapping utilities and user feedback forums on the market. The former are designed to help product managers share attractive product plans with stakeholders and end users, but rarely help PMs decide what features should make it onto the roadmap in the first place.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

SEPTEMBER 8, 2021

I helped to build out our EDU org, our non-profit org, our SMB org, our compete programs, our outbound motion, and all of these things are actually all now full functions today at Slack. In fact, we’ve just started building our outbound motion. And I actually don’t think that’s a good strategy.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. Why it’s important to conduct Customer Success strategies? The role of product marketing in the company is to use the product-led growth practices and strategies to onboard and retain users.

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68

Intercom, Inc.

OCTOBER 13, 2022

Create different news feeds for different audiences, share content across many news feeds and reuse news in your outbound post messages as embedded content. Let’s have a look at how our new visual bot builder makes it easy to develop your automation strategy. News is a highly-targeted, persistent way to engage your customers.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product? That’s interesting.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

MAY 31, 2018

blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Gainsight

MARCH 7, 2022

It’s important to] have a structured feedback process for product roadmap and development, as well ongoing feedback for improvements for increasing adoption and value,” said Toolika Kapur, a Global Vice President of Transitions & Empowerment Programs. . Gainsight’s Director of Customer Success Strategy, Courtney Hauser, agrees. “To

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Bain Public

JANUARY 10, 2023

There is no roadmap so the organisation isn't really geared toward moving a product iteratively. What are the various strategies the product needs to be able to achieve in order to differentiate itself on the market and not be cloned by competitors? What aligns with this strategy here of anti-IP?

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

NOVEMBER 6, 2020

Seeing that is critical before creating your Product Adoption Strategy. Your Product Team will want your development team to focus on the roadmap. This is the kind of boring product tour that most of SaaS users hate : Having said that – Intercom has some really good conversational marketing functionality.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76