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The success of a product hinges not just on its features or technological prowess but significantly on how its positioned in the market. Enter product positioning a concept Read more » The post Deep dive: How to position your product appeared first on Mind the Product.
He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.
Build trust with teams and leadership, positioning you as a thought leader and a go-to person for strategic decision-making. This clarity helps shape how you position yourself both internally and externally. A strong PM brand can: Increase your influence internally with stakeholders and externally within the industry.
Internally, you may be known for your ability to manage cross-functional teams, while externally, you may position yourself as a visionary product leader. The Controversy : Over-promising or positioning yourself as an expert in areas where you’re still developing can backfire, leading to a credibility gap.
It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important.
This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive. Organizations that build these capabilities systematically while remaining adaptable position themselves for sustained growth.
While most product managers work their way up to leadership positions, she chose to start fresh in a role that would let her work directly on product development. This position was a departure from hands-on product work to leading through others and shaping organizational direction.
I therefore recommend that you use the vision to capture the positive change you want to bring about and the ultimate reason for providing the product, without referring to the solution and business goals. Second, look for a vision that speaks to people, that generates a positive emotional response. Focus on the why, not the what.
Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.
LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.
It puts you in the position to make a request and address the root cause of the conflict. Additionally, use positive language and communicate the outcome you’d like to achieve. You start by sharing each other’s perspectives. Then, you explore the feelings that are present and connect them to underlying, unmet needs.
She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions.
Use data to support your position and explain the trade-offs. The CEO may want to introduce a new feature to impress investors, or a VP might suggest something based on personal preferences, despite little alignment with product goals. Suggested Solution : The key is to respectfully push back when necessary.
Reframing Conversations: Position experiments as a way to test ideas and validate assumptions, rather than as costly endeavors. Panelists discussed strategies to address this, such as: Demonstrating ROI: Present data that shows the value of experimentation in reducing risks and achieving outcomes.
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction. Recommended Resource: Check out Marty Cagans EMPOWERED for insights into building a data-driven product culture.
They came up with the outcome Passioneers are engaged and positive and clear on their role and responsibilities based on the feedback survey and quiz related to Continuous Discovery Habits. While theyre still testing this process, so far the feedback has been very positive.
Publicly acknowledging their effort and explaining how it positively impacted user engagement not only boosted the designer’s morale but also reinforced the importance of user-centric design across the entire team. In a recent project, a UX designer went above and beyond to create an intuitive interface.
AI has put you in the best position to do that in a fraction of the time it would take you otherwise. Then our clients can start using them to direct their products from more of a leadership position versus reactionary. AI is finally going to put product managers in the position of strength theyve long coveted.
With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z.
This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.
Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Compare this analysis to your product strategy and positioning. annual reports) Observable data : Derived from observation and synthesis (e.g. Ask yourself: What story is emerging?
They’ve learned to be adaptable, embrace community, and promote positive coping strategies. This can lead to multiple life changes as we seek new definitions of success, career shifts, and creative pursuits. Organizations and individuals with high TQ are better equipped to surf today’s lifequake.
At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses.
You see, a positive user-centred designercan; Increase engagement, Build loyalty, and,yes, Contribute positively torevenue I just feel that the moment we link UX to financial metrics, the conversation about the value of UX goes out thewindow. In the end, UX is about more than financial gain. Enjoyed this?
Product Launch and Marketing Mike shares how AI can significantly enhance product launch activities: Generating initial marketing messages for different customer segments Testing various positioning approaches Creating customized content for different channels Analyzing market response patterns What makes Mike’s approach particularly effective (..)
The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.
Theyre what positions product managers (PMs) to deliver long-term value and carve out strategic influence in their organisations. We apply them through conversations, decisions, and actionsregardless of the kind of organisation we work in, whether its a start-up, enterprise, or not-for-profit. These capabilities arent theoretical.
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
And they may be in a higher position in the company. I think people forget that your position carries weight that you don’t always intend. There’s another reason, I think, that leaders kind of gravitate to what they’ve always done, which is: Let me tell you what you should be doing. It’s just that we’re switching.
Furthermore, this level of care reflects positively on the organization, fosters goodwill, and sets a strong foundation for thriving long-term relationships with participants who may contribute to future studies. Participant Experience : Recruitment is not just about finding participantsit is about creating a positive experience for them.
Empowered users who understand the technology behind their experience are more likely to engage positively with AI-powered interfaces. Finally, educate users about AI-driven features to help them understand and trust the AI elements.
Karyn shares her insights on how humor and positivity can transform team dynamics and drive project success. She delves into the crucial role of communication, the importance of involving key team members in planning, and how to set realistic deadlines to avoid the pitfalls of overpromising. This is part 1 of a 2 part discussion.
To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
I’ve also found it helps to show the positive impact on other teams — customer implementation, for example. What they found valuable two years ago may no longer evoke positive feelings. However, I’ve found that an amorphous bucket of ‘roadmap health’ items with reserved capacity doesn’t always neatly tie out to value. Let’s face it.
These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. When pitching early ideas, pay attention to specific actions customers want to take, like asking about pricing or requesting to start a proof of value (POV).
By focusing on these elements, product managers can create a compelling case for their product’s distinctiveness, leading to stronger market positioning and customer loyalty. Focus on authentic messaging that effectively communicates your product’s strengths and enhances its appeal and market positioning.
Here’s what you can look forward to that will put you in a stronger position to play offense and direct your product versus managing it where you’re constantly playing defense.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.
Shopify has found that 30% to 40% of experiments that show positive short-term results have no long-term impact. Just because the initial data doesn’t show a positive lift doesn’t mean it won’t create value in the future. Adopt a “hundred-year mindset” in your decision-making.
Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.” Confusing tasks with key results: An action like “update the blog” is a task, not a key result.
Not to worry; this article isnt about your habits but about helping you build positive habits like saving. Positive Reinforcement When users accomplish their intended goals, they experience a sense of accomplishment. We all have habits, some good and some bad. Human wants are insatiable. For instance a notification like Great job!
5 Vendor-Specific and Competitor Questions Understanding the competitive landscape and vendor preferences informs product positioning. This insight helps teams position their products as more effective alternatives that address unmet needs. Addressing areas where current solutions fall short enhances product positioning and value.
Speaker: Richard Millington, the Founder of FeverBee
If you are aware of your unique value, are you positioning this to reach the full potential of your community? How to identify and deliver on your community's unique positioning. Too many communities fail to reach a critical mass of activity or achieve their full potential because they haven't identified or pursued their unique value.
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