The Product Guy

MARCH 30, 2018

Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. You’ll learn things that change your roadmaps for the better. You’ll learn things that confirm your roadmap is right. You’ll learn things that have no impact on your roadmap.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Creating and validating a product strategy including market and user research.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 280

Feedback Software Data Visualization Analytic Tools Research Software 280

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 337

Vision Customer Experience User Testing Product Strategy 337

Roman Pichler

JUNE 1, 2020

As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Involve the Stakeholders in Important Product Decisions.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 313

Leadership Customer Feedback Construction User Testing 313

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. A powerful stakeholder or line manager determines the KPIs —not the person in charge of the product. Then ask yourself how you can tell that these goals have been met.

KPI 334

KPI Data Visualization Weak Development Team Customer Feedback 334

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 292

Customer Experience Product Management Product Manager Product Research 292

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 292

Customer Experience Product Management Product Manager Product Research 292

Roman Pichler

DECEMBER 6, 2022

For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders?

Leadership 329

Leadership Technical Review Reporting Tools User Testing 329

Product Talk

FEBRUARY 14, 2024

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting.

Analytic Tools 309

Analytic Tools Research Software Product Research User Testing 309

ProductPlan

AUGUST 4, 2022

Product roadmapping frameworks work in a very similar way. There are a few routes you can take to achieve your product goals. Recap: What are Product Roadmaps? A product roadmap is a holistic visual document that outlines your product’s growth path. Let’s map this out.

Framework 98

Framework Roadmap Feedback Software Customer Feedback 98

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 156

Product Management Product Manager Management Management 156

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Intercom, Inc.

OCTOBER 18, 2021

And if the metrics these frameworks produce don’t start with the right question, they don’t influence how a product is built or the direction a business takes. These metrics become false proxies that might look good on paper, but provide a false roadmap and won’t give you real insight on where to take the product next or what to improve upon.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

JANUARY 24, 2021

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Roman Pichler

JUNE 6, 2023

It can be tempting to ignore people issues and focus on product-related tasks like reviewing the product strategy , updating the product roadmap , and refining the product backlog. On the positive side, when done correctly, it will not only remove the problems. But this is hardly a recipe for success.

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Construction Customer Feedback Framework User Testing 187

Userpilot

AUGUST 8, 2024

Next, define a vision that communicates your product’s long-term goals and set SMART goals that align with your business objectives to help you measure progress. You also need to define your product roadmap in line with your goals and establish a clear go-to-market strategy for the product.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

APRIL 24, 2025

This will involve close collaboration with Stripe’s and our financial partners product and engineering organizations to prioritize valuable investments over a multi-quarter roadmap, considering distribution potential, performance, costs, and risks. Experience owning/driving roadmap strategy and definition.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 156

Vision Customer Experience User Testing Product Strategy 156

ProductPlan

JULY 16, 2021

The art of product leader communication relies on the concept of responsibility without authority. Product managers who follow this concept understand the responsibility to influence others to achieve the organization’s product goals. As product managers, we have the power to task others with responsibilities.

Reporting Tools 122

Reporting Tools Onboarding KPIs Research Software User Friction 122

Mind the Product

JUNE 19, 2018

Problems your product solves and how it solves them. The positioning document will probably come in handy here and Osterwalder’s value proposition canvas can also be a useful way to illustrate value proposition. Product Market Analysis. Here you want to build a picture of your product’s place in the wider market.

Data Visualization 133

Data Visualization Research Software Feedback Software Weak Development Team 133

ProductPlan

MARCH 5, 2021

In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Do you always start as an Associate Product Manager?

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

AUGUST 18, 2024

To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. Next, create a product roadmap that outlines your product development process and a pricing strategy that keeps you competitive. What market gaps have they left?

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Product Innovation Educators

AUGUST 19, 2016

good-products-bad-businesses/. How product managers can create new ideas. Create the right mindset by first understanding product goals, such as increasing the number of customers or decreasing the volume of customer service inquires. Get the Product Mastery Roadmap and…. Learn more at [link].

Data Visualization 127

Data Visualization Weak Development Team Customer Feedback Research Software 127

Userpilot

NOVEMBER 20, 2023

Next, group criteria into positive and negative ones and assign weighting value to each of them. The exact formula depends on the criteria, but generally, you divide the positive criteria scores by the negative criteria scores. Finally, compare the scores and choose the features to include in the roadmap.

Product Research 105

Product Research User Testing Customer Experience Research Software 105

Userpilot

NOVEMBER 20, 2023

Tech PMs work actively with product teams on the product vision and strategy. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Product vision. Product roadmap.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Product Management University

FEBRUARY 25, 2020

There are seven core principles of portfolio product management. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. That way, they’re always leading from a position of strength. On to product strategy. Aspirational Market Positioning.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

SEPTEMBER 14, 2023

TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Position the product for success.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

OCTOBER 16, 2019

If possible, incentivize visitors to pay up front for the year given the positive cash flow implications and churn reduction benefits. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website. The key here is to keep the cost of customer acquisition down.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

MAY 31, 2021

Leading Complex Initiatives As a Product Leader, you will be expected to lead and drive initiatives that span across an organization. So the potential impact you can have on the business— either positive or negative?—?increase The product vision is the high level, inspiring description for where the product can go.

Customer Experience 127

Customer Experience Data Visualization Vision Leadership 127

Usersnap

MARCH 4, 2021

How about if I told you this was also the first time this product manager’s company created this particular process for feature requests? Since then, 54% of everything built from the roadmap was facilitated by that bashful little button. Aligning feature requests with product goals How do I set up a workflow for feature requests?

Feedback Software 105

Feedback Software User Testing Research Software Analytic Tools 105