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If It Doesn’t Have Customer Value First, FAHGETTABOUDIT!

Product Management University

Don’t start with products, start with user jobs that most need improvement and product priority decisions will be a lot easier. Product Marketing This is where the magic happens. They’ll assume your products are great. Sales & Pre-Sales Same play as marketing, just in real-time. Easy, right?

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How to Run 3 Health Checks to Improve Your Product Discovery Phases by David Pereira

Usersnap

Product Team Health Check: Are You Even Aligned? Customer & Market Check: From Copying to Understanding Most teams look at competitors and either blindly mimic their features or dismiss them entirely. Analyzing the competitive landscape and conducting competitive research helps you identify gaps and opportunities in the market.

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Top PLG Product Manager Roles (+ Candidate Spotlight)

Userpilot

Salary $183056-$292870 Annually Apply Here Recommended candidates for a product manager focused on PLG job offers Now, lets turn the tables. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth.

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Matt Lerner’s Turing X SYSTM London Growth Summit. 6th November, London, UK.

Business of Software Conference

Speakers: April Dunford – Positioning expert and author of Obviously Awesome Sean Ellis – The OG Growth Hacker, inventor of the North Star Metric, High Tempo Testing and the “Sean Ellis Test” of product/market fit. Matt Lerner’s Turing X SYSTM London Growth Summit. 6th November, London, UK.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. In my young naivete, I just figured some people liked my products and some didn’t. That’s where I figured out the number one rule of product positioning.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.