Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies.

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Userpilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. He also quotes case studies from Netflix and Google.

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freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Vested is a startup helping small businesses find new employees.

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Product Innovation Educators

MARCH 21, 2022

He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings. He studied computer science at Carnegie Mellon and business at the London Business School. We worked with teams across Facebook to launch the product.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

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The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Let’s dive right in.

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PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Should I consider any business goal other than designing the product?

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The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. I realized this only as my friend and I talked through strategies he might try.

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Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Apply for this position. Helpful skills and experience.

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The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

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Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

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Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Her work experience includes prominent product roles at Facebook, Trulia, Nokia, and Electronic Arts. Jenny Wolochow.

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The Product Cafe

JANUARY 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Thanks for reading Product Café Newsletter ☕️! Don’ miss out this gem of a book!

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Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

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PMLesson's Ace the PM Interview

JANUARY 31, 2022

The Lean Product Playbook Author: Dan Olsen When the Lean Startup movement began, it took the product management world by storm. Everyone decided they wanted to implement Lean product principles. This book is the perfect, handy step-by-step guide to help startups and large companies alike optimize Lean techniques.

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Userpilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. Here are some strategies to reduce churn and improve retention: Use secondary onboarding to guide existing customers and remove friction for them when interacting with new features. What is the customer retention rate?

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Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Craft smarter digital marketing strategies. Demographic segmentation.

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The Product Coalition

SEPTEMBER 7, 2022

As a result, the more far-sighted Uber and GetTaxi forced the company out of the market. Hailo could have avoided the failure if it had studied the target audience in New York and correctly formulated the value proposition. It should have probed the new American market with the help of a MVP.

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Userpilot

JULY 5, 2022

If you want to learn skills towards SaaS implementations specifically, you’ll also want to study Web-based programming languages and web technologies. For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. Product School.

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The Product Coalition

SEPTEMBER 11, 2022

I asked so many questions about what he did, where and what he studied, where he grew up etc.?—?all We talked about my blog (I had an anonymous blog where I wrote about my life), my volunteering experience as a medical clown and working in hospitals with kids, and also about mathematics, computer science, and marketing.

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Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

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Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Sachin Rekhi

JUNE 1, 2017

This overall strategy of balancing exploration to gather new information and exploitation to reap the highest known rewards applies well beyond this theoretical gambler problem but also is the essence of the strategy I've employed to navigate my own career and find my passion/skill/opportunity fit. And I did exactly that.

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The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It precisely describes the core of the concept and partly explains the startup curve model.

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User Testing Customer Feedback Product Research Customer Experience 60

Gainsight

JULY 27, 2022

Getting high-level buy-in is the critical first step in any product-led strategy—because you’ll soon run into headwinds unless your leadership team endorses the cross-functional changes, measurements and iterative, long-term approach required to build a durable SaaS business. PLG isn’t just for low-touch acquisition strategies.

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Feedback Software User Testing Customer Experience User Friction 59

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Killer features for niche markets.

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Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You wouldn’t build a product without doing customer research and validating your idea. Merge research-backed copy with company strategy.

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Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

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User Testing Customer Experience Feedback Software Customer Feedback 52

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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Brian Balfour

JULY 26, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. For example, if you are a SaaS startup and this variable comes out to 50%+ then you should be worried. Smooth sailors, where growth feels like wind is at your back.

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Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: uxdx.com/apac/2021.

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Research Software User Testing Product Research Analytic Tools 98

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com. ” More on growth.

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Data Visualization User Testing Onboarding KPIs Product Research 48

Business of Software Conference

AUGUST 2, 2021

The insanely “optimistic” approach many people have to internationalising software products and if you’ve ever been in a meeting discussing this kind of strategy you’ll know what I mean. But there are a few important and key things you need to get right to grow into new markets.

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Product Bookshelf

JANUARY 10, 2017

The process in the book is “a checklist to make sure you’ve thought about the key assumptions and decisions to be made when creating a product.” ” Olsen’s book is a detailed, how-to guide for Lean product management with frameworks and cast studies. This is the essence of product-market fit.

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User Testing Product Research Data Visualization Feedback Software 48

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? Product analytics Product analytics are necessary to analyze product usage and user behavior to evaluate the effectiveness of your adoption strategy.

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