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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. Below is a summary of how Finance app fared over the course of 2021. Summary of Finance Apps in 2021.

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Finance Apps: Benchmarks for Success in 2021

Alchemer Mobile

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. Ratings and Reviews.

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Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps

Alchemer Mobile

If you’re in finance, it’s time to reevaluate how you use your app for feedback collection and relationship building. You’ll learn: How the last year impacted mobile finance behavior. 5 tactics best-in-class finance apps use to gather and act on mobile customer feedback. TRANSCRIPT COMING SOON.

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. But many brands – specifically ones in traditionally transactional industries like finance – fail to capitalize on this. Remove silos between product, marketing, and customer service.

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Why Product Managers Should Become Best Friends with Finance Team

DevelopmentCorporate

Product managers should have basic financial literacy, but the implications of new accounting policies like ASC 606 and ASC 606-340 exceed most product manager’s finance capabilities. Instead product managers should become best friends with the Finance organization who can help them navigate this new, complex world.

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When your product is your product team

Product Management Unpacked

With Pendo, product teams can understand user behavior and sentiment and then act on those insights by engaging with users through in-app messaging or surveys. If you think about what my product is — more than the Pendo core product — it’s my team,” explains Crofts. “If That’s a big part of my day.”. The burden of bias.

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“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or (combining a series of similar conversations).

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