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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Research in consumer neuroscience by Kenning and Hubert (2008) indicates that subconscious, emotional factors strongly influence our decisions. One example is the Qapital app, which won users loyalty by turning saving into a fun, interactive experience through goal-setting, automation and reward-based features.

Banking 59
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How to Start a Bank from Scratch by Megan Caywood

Mind the Product

It often delivers a user experience that leaves much to be desired. The banking industry changed significantly after the 2008 financial crisis. This caused product innovation to be a low priority and the quality of the customer experience to stagnate. Traditionally, the banking industry has been slow to innovate.

Banking 90
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The Evolution of Github: A Revolution in Code Collaboration

The Product Coalition

The Origin: A Fun Weekend In 2008 The GitHub saga commenced in 2008 when three men envisioned a platform that would democratize software development and foster collaboration on a global scale. Jacinthe Busson , who runs the site UX Timeline , has compiled a timeline of Github’s website changes from 2008 to the present.

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Indecision in Product: How to Avoid Becoming a Bottleneck

Mind the Product

Not to mention the most important piece–the user experience of patient-facing features. In 2008, he had to decide whether Shopify would remain the lifestyle business he set out to build or shift towards a growth company. The lesson: hesitation kills creativity, morale, and momentum. Be Wrong as Fast as you can.

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Systems Thinking and its Relevance to Strategic Planning in UX Research

UX Planet

. - Thinking from multiple perspectives of users and other actors. Rather than focusing on isolated problems and solutions, Systems Thinking helps to understand deeper patterns and systemic factors that affect the user experience. Unraveling where the main points of friction and bottlenecks are that harm the user experience.

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The Six Essential Books that Every Product Manager Should Read

Mind the Product

Published in 2008, Cagan continues Cooper’s work by instructing his readers to focus on their customer’s misery, rather than technical solutions. The User Experience Team of One: A Research and Design Survival Guide. by Leah Buley.

Books 147
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Sorry Marty, I love you but I don’t use your definitions of Product anymore

The Product Coalition

Customer happiness : Usage, usability, user experience, NPS, reviews, churn and similar fall in here. How it all started For over a decade the definitions I adopted were based on the ultimate guru every PM (including myself) worships: Marty Cagan.