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. “We had customers that we wanted to talk to, and there were no good tools for talking to customers over the Internet” Des Traynor: This better not end up like one of those NPR documentaries, where it’s like, “My name is Des Traynor and blah blah.””We The whole thing wasn’t some massive brand vision.
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” The way customers feel about the product is your new brand. And, when you think back to maybe 2010, and you had Mixpanel who sort of came on the scene with the identify and track model, which was revolutionary at the time and moved us a long way from Google analytics, right? Sandhya : That’s a great question.
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