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16 Experimentation Influencers You Should Follow

AB Tasty

Jonny believes that smaller companies and startups—especially in their early, exploratory stages—stand to benefit the most from experimentation. Follow André Jeremy Epperson Jeremy Epperson is the founder of Thetamark and has dedicated 14 years to conversion rate optimization and startup growth.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

Businesses of all sizesfrom startups to Fortune500 companies recognize that external development teams can drive efficiency, innovation, and strategic focus. Examples in Practice Startups often outsource MVP development to launch quickly. Slack: Outsourced initial UI/UX design to a Canadian agency, enabling a rapid launch in 2013.

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Customer Success, Recognized: Gainsight’s Journey to the Gartner® Magic Quadrant™ and What’s Next for CS in 2025

Gainsight

In March 2013, Mehta realized something big was happening. While Salesforce had coined the term “Customer Success Manager” (CSM) in 2013, it wasnt widely known. So, in March of that year, the then-scrappy startup decided to run an experiment. It was a novel idea at the time.

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A Decade of Product Management

Melissa Perri

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.

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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Later, like many of us, I learned about Lean Startup thinking from Eric Ries and found threads to adjacent thinking that was in the Startup Owner’s Manual. Successful startups ignored that advice.

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457: The right way to apply Kickbox to unleash innovation in your organization – with Ralph Hartmeier

Product Innovation Educators

Around 2013, a serial entrepreneur named Mark Randall sold his startup to Adobe and joined Adobe. He realized innovation in a big corporation such as Adobe looks very different from innovation in a startup. Around 2013, a serial entrepreneur named Mark Randall sold his startup to Adobe and joined Adobe.

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Why So Many Products Fail to Create Value

The Product Guy

We had no clue about what “Lean” or “Agile” or even “Startup” essentially meant, but we spent most of our time out in the streets talking to our customers. Originally from Tajikistan, Sherzod moved to Germany back in 2013 to pursue his MBA. We started off as a platform for restaurants and cafes – think of a local version of Yelp.