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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

As a result of my participation in the product mentorship program I expect to spend the majority of my time in the rest of 2017 doing strategic work, such as product marketing, positioning, pricing, packaging, competitive differentiation (offensive and defensive), customer segmentation, and so on. About Julian Dunn.

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Five Habits of Highly-Effective Product Teams

Mind the Product

Predictably in retrospect, Google Helpouts was met with crickets, and Google pulled the plug on it in April 2015. It’s crucial to differentiate what really matters to users from what ultimately is trivial. 4: Avoid Analysis Paralysis.

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7 Ways To Growth Hack eCommerce in 2015

Bryce York

A lot of e-tailers discovered CRO in 2015. 2015 will be the year where most people know what CRO is and the way to differentiate your store, will be to actually start doing it! Customer acquisition costs and traffic generation will be the biggest challenge for most eCommerce stores in 2015.

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Emojis mean business: The characters transforming business messaging

Intercom, Inc.

Back in 2015 or 2016, I was studying in London, doing a master’s degree in business psychology. But by the time Oxford Dictionaries named the face with tears of joy emoji its 2015 word of the year, it was clear they were here to stay. You’re keeping the flag flying for 2015’s party popper. Liam Geraghty: Right.

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Top 5 UI/UX Design Agencies in Poland for 2021

The Product Coalition

Product design is one of the main differentiators in the digital competition. Since its establishment in 2015, the company has created designs and products for hundreds of businesses, including brands such as Samsung, Citi (Bank), BG? Finding the right UI/UX design company in the over-saturated market might be a challenge.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel Hepworth: In 2014 and 2015, Slack had this incredible growth, but it was growth off a small base, based on very early adopters. In 2015, Andrew joined Uber to lead their rider growth product teams. The table has in it all the components of the solution and three columns: “essentials”, “differentiators”, and “not now.”

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Getting Real about Customer Delight: The Strategy of Emotional Outcomes

ProductPlan

In his 2015 LinkedIn article , Geoffrey Moore introduced three categories for innovation efforts: To differentiate, neutralize, or optimize. Delight to Differentiate. First, to differentiate a product (or feature or service) means that customers get more value from it, then they could go anywhere else in the market.