Product Club

DECEMBER 20, 2016

On the 4th November the Product Manager Club attended JAM 2016 in London. Yeah but what’s Jam 2016?! So we decided to organise an event to share these stories. Today, we run monthly show & tell events and an annual conference to learn from the people behind the products we all know and love. It was pretty awesome!

Feedback Software 48

Feedback Software Weak Development Team Product Management Product Manager 48

The Product Guy

DECEMBER 15, 2019

Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture. and Automata Robotics over the last decade. You can find him on Twitter at [link].

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

Mironov Consulting

JULY 16, 2020

With her co-founder Claire Atkin, she has just launched a for-profit company [ Check My Ads ] to help advertisers audit their online placements as well as improve marketing efficiency. We started in November 2016, after the elections, by posting screenshots of ads we found on Breitbart on social media. Claire Atkin.

Reporting Tools 78

Reporting Tools Research Software Advertising User Testing 78

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. Design and marketing for human nature. Short on time? You can be described as many things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

freshtrax

JULY 23, 2019

If you are looking to integrate your business into the Japanese market, skimming online for quick answers and visiting Japan alone won’t lay a sturdy foundation for an informed understanding of the Japanese consumer. This means that you might want to change your tone of voice accordingly for your brand communication. IMDb, 2016 ).

User Testing 88

User Testing Data Visualization Customer Feedback Product Research 88

Business of Software Conference

JANUARY 19, 2021

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. Transcript coming soon… Upcoming Events. Get Weekly Advice From Software Experts.

CTO 52

CTO Advertising Leadership Customer Experience 52

freshtrax

MAY 8, 2019

the mobile payment market size in Japan is expected to increase from 8 million USD in 2017 to 48 million USD by 2023 (at the rate of 100 JPY = $ 0.8951 USD). Please note that these numbers above are the total market size of both NFC based solution and QR based solution. Release: October 2016. Release: October 2016.

Research Software 96

Research Software Banking User Testing Technology 96

freshtrax

AUGUST 6, 2019

Currently, he is the owner of one of the top brand design companies in Japan called IN FOCUS INC. btrax has organized multiple startup events since 2010 including Japan Night and Asian Night to foster entrepreneurs from overseas. There has been seven Japan Night and two Asian Night events hosted by btrax.

User Testing 81

User Testing Customer Experience Naming Vision 81

Mixpanel

FEBRUARY 12, 2019

But it wasn’t until a call from an Australian customer in April 2016 that the agency’s way forward became clear. It was April 2016 and the customer had just spoken with Facebook, who had demonstrated a chatbot. We built a plugin that sends all the event data to our instance of Mixpanel. The future of chatbots.

Customer Experience 68

Customer Experience User Testing Research Software Analytic Tools 68

freshtrax

SEPTEMBER 26, 2019

BASE FOOD officially launched in April of 2016 in Japan and became Amazon Japan’s top seller of the year in the food category for 2017. million USD) to boost its growth in a global market. market, localization strategy between Japan and the U.S., Why BASE FOOD chose the West Coast as the first market to target in the U.S.

User Testing 73

User Testing Startups Customer Feedback Feedback Software 73

Userpilot

SEPTEMBER 20, 2021

Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. The benefits of product-led growth include turning your product into a marketing flywheel that allows you to increase your word-of-mouth growth while keeping CAC low and ACV high.

Analytic Tools 83

Analytic Tools Research Software Feedback Software Onboarding KPIs 83

Mind the Product

FEBRUARY 16, 2017

This is why it’s important that you go beyond mere activity and define what we call your app’s critical event. Calculating your DAU/MAU through your critical event metric will give you a real-time feedback loop on how well you’re doing at driving engagement with your product. that marks real usage.

Analytic Tools 125

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 125

Mind the Product

FEBRUARY 23, 2017

Design Disruptors was released by InVision in 2016. In January 2017 ProductTank NYC in collaboration with nexTier Innovations and Lifion by ADP, held a special event which included a Design Disruptors film screening and a guest panel discussion about the film and the current state of the product design industry. Do we need Both?

UX 100

UX Customer Experience User Testing Banking 100

The Accidental Product Manager

APRIL 16, 2018

They got into the motorcycle business by buying the Indian Motorcycle Manufacturing brand from a private equity firm back in 2011 and then launched the Indian line of motorcycles two years later. The introduction of the Indian brand caused the Victory brand to start to shrink. in 2016 and this caused hard times for the company.

Customer Experience 56

Customer Experience Product Management Product Manager Transportation 56

Intercom, Inc.

NOVEMBER 11, 2021

They’re most famous for writing The Elements of User Onboarding and for breaking down, step by step, how some of the world’s most popular brands handle their onboarding experiences at UserOnboard. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Trust us – you don’t want to miss this event! So what are you waiting for? Get those tickets now!

Research Software 76

Research Software User Testing Customer Experience Workshop 76

Userpilot

DECEMBER 23, 2020

ková, Product Marketing Manager at Kontentino; Aditi Gupta, Product Marketing Manager at Varicent; and our own home-grown Product Manager at Userpilot – Andy Shamah – and got some really interesting insights which we’re summarizing below. Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Gainsight

JULY 7, 2021

Meanwhile, Pulse the conference graduated from a ballroom in 2013 to a full takeover of the Intercontinental Hotel in 2014 , San Francisco’s Pier 48 in 2015 , the Oakland Convention Center in 2016 and 2017 , the San Mateo County Events Center in 2018 , and finally to the venue it was truly meant to call home, San Francisco’s Moscone Center, in 2019.

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45

freshtrax

AUGUST 20, 2019

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. ADARA’s launch event in Japan in 2017.

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

Userpilot

DECEMBER 17, 2021

Pricing your product higher than competitors can bring in high-value customers but you’ll need the brand and track record to back it up. The fact that prospective customers need to commit to ongoing payments means it will be harder to convince your target market to make their first purchase. Easier marketing.

Research Software 88

Research Software User Testing Strategy Customer Experience 88

The Accidental Product Manager

NOVEMBER 13, 2017

Your product has arrived on the market with a great deal of fanfare (a lot of it caused by you) only to have a significant problem detected with it. As product managers when an event like this happens to our products, we need to step in and take action. Regions in which the phone had yet to launch simply postponed shipments of phones.

Product launches 56

Product launches Naming Customer Experience Branding 56

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Your marketing organization to understand the customer problems better and start defining the different market segments using the product and the associated value.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Mixpanel

OCTOBER 17, 2019

We launched the first version in 2016, but have given it a full overhaul that brings all the visualizations of the web to mobile. A customer running a video streaming platform once ingested 95 billion data points into Mixpanel during the month of an international sporting event. Timing and targeting are everything in marketing.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Customer Experience 40

Userpilot

JUNE 25, 2021

The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The implications of the Product Adoption Curve for Product Marketing. of the market. The best Product Adoption tools.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Business of Software Conference

FEBRUARY 16, 2021

And we also learned that kind of the market we’re in wasn’t the best. 5:02 James Avery, Kevel: And then so that, that gets up to like, 2016 17 we hadn’t raised any more money, we got back to profitability. We raised money and I thought once I can hire a salesperson, things will really just accelerate.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Intercom, Inc.

JULY 4, 2018

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Intercom, Inc.

JULY 4, 2018

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Userpilot

AUGUST 27, 2020

The term was coined by Bangaly Kaba during his time leading on growth at Instagram between 2016 and 2018. It wasn’t until I started hiring, doing personal branding, and looking for joint venture partners that I ‘graduated’ to become a fully activated, and then power user. Source: twitter.com. Source: reforge.com.

Analytic Tools 68

Analytic Tools Customer Experience User Testing Customer Feedback 68

Intercom, Inc.

APRIL 12, 2018

Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. All the while, the product has remained invite-only and hasn’t required traditional marketing. Previously I was at Hired.com and Creative Market before that.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Business of Software Conference

MARCH 11, 2020

That’s why we started at the end of ‘14 and we didn’t launch our product commercially until April of 2016. And by the fifth time you’re certifiable at this point. Like starting businesses cause when you go through it is. But at least you can see something. Which now obviously happened but like at the time seem crazy.

CTO Coach 52

CTO Coach Weak Development Team User Testing Customer Experience 52

Mixpanel

OCTOBER 17, 2019

We launched the first version in 2016, but have given it a full overhaul that brings all the visualizations of the web to mobile. A customer running a video streaming platform once ingested 95 billion data points into Mixpanel during the month of an international sporting event. Timing and targeting are everything in marketing.

Data Visualization 11

Data Visualization Analytic Tools Reporting Tools Customer Experience 11

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

JANUARY 12, 2024

Measuring progression through sales and marketing funnels. Tracking marketing conversions , etc. Analyzing event distribution over multiple platforms. A practical example of a dual-axis chart usage In this example, the dual-axis chart compares sales values and profit margins for each year – from 2016 to 2021.

Data Visualization 96

Data Visualization Analytic Tools Onboarding KPIs Research Software 96

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145