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Product Managers Discover Older Customers

The Accidental Product Manager

Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? Older Customers Product managers know that older customers have long complained that products designed for them are clunky and unattractive.

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How customer support can keep up with customer expectations

Intercom, Inc.

On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The difference between the customer experience with Monzo and the traditional card issuers was night and day.”.

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Mobile Customer Sentiment. Below are key metrics apps in the Finance category should aim for in 2020.

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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively. Show Your Customers You Care.

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Customer Retention Analytics – The Ultimate Guide

Userpilot

How much does your business stand to gain from using customer retention analytics? While acquiring new customers is crucial, it’s important not to neglect the ones you already have. Effective retention takes more than just using your intuition to determine what will keep customers satisfied. What is customer retention analytics?

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If You’re Not Checking UXD, You’re Gambling

UX Planet

Users are the ultimate judges, the importance of User Experience Design (UXD) cannot be overstated. © tenot The Essence of UXD User Experience Design is the art of creating digital experiences that seamlessly blend functionality and aesthetics. User Research: Undertake in-depth user research.

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Craft your product positioning statement. Launch your product.