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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). core of strategy). Two major obstacles stood in my way.

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What we Learned at #mtpcon London 2018

Mind the Product

Here’s what we heard: Martin Eriksson at #mtpcon London 2018. We work with developers, user researchers, data scientists and a host of other experts every day – so it’s only natural that we feel like the dumbest people in the room. Kim Goodwin at #mtpcon London 2018. Keep Your Strategy in Balance. Be awkward.

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2018 on Inside Intercom

Intercom, Inc.

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Here is our collection of the Inside Intercom highlights from 2018. The best of the blog.

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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

But as with most discovery skills, prototyping is a skill that needs to be developed. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. June 19, 2018 1:30 PM PDT, 4:30 PM EST, 8:30 PM GMT They're also a great way to externalize what lessons you learn about your product along the way.

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Should Your SaaS Startup Have a ‘Plan B’ Exit Strategy?

DevelopmentCorporate

The unfortunate reality is that according to recent research by PitchBook of a cohort of 12,574 VC-backed firms from 2018, only 4.7% The post Should Your SaaS Startup Have a ‘Plan B’ Exit Strategy? first appeared on Development Corporate. The post Should Your SaaS Startup Have a ‘Plan B’ Exit Strategy? achieved an IPO.

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With SaaS Valuations Returning to 2018 Levels, Is Now the Time to Buy?

DevelopmentCorporate

Experience has shown, however, that a well-reasoned M&A strategy is required for success. The post With SaaS Valuations Returning to 2018 Levels, Is Now the Time to Buy? appeared first on Development Corporate. Many companies might consider now to be a good time to jump into the M&A game.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. The key is the strategy and tools for accessing product data at the level that you'd like. take on how he guides King’s Product Managers through: How to think through product data strategy.

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Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

Software development teams more often now are embedding 3rd party analytics solutions into their products and applications to let them focus on other core areas of their software. September 20, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT. What's the next big trend in analytics software and applications?

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Strategies for getting to commitment, not consensus. January 31, 2018 11 AM PST, 2 PM EST, 7 PM GMT. Gathering feedback to uncover road blocks and objections.

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. May 10, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT How do you assess their effectiveness?