2018 Marketing Startups 
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?
Product Innovation Educators
JANUARY 20, 2025
Ben shared that the landscape of OKR implementation changed after 2018, when John Doerr’s book Measure What Matters sparked widespread interest in the framework. For example, if a key result depends on both marketing and IT, assign two names to that key result. I asked Ben what reasons he has seen for this.
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Intercom, Inc.
MAY 22, 2018
Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. Head this way to get your copy of the book.
Melissa Perri
JANUARY 4, 2020
Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.
Mind the Product
JUNE 13, 2018
Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. Get those 2018 tickets now!
The Product Guy
OCTOBER 9, 2018
First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.
Mind the Product
AUGUST 24, 2018
The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.
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