Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Good Product Manager

FEBRUARY 9, 2020

You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? We’ve also summarized some of the key findings in the free e-book “Product Management Leadership Priorities for 2020.”. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? We’ve also summarized some of the key findings in the free e-book “Product Management Leadership Priorities for 2020.”. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Product Management University

DECEMBER 18, 2019

The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Blog: High-Octane Product Management.

Magazine 26

Magazine B2B Product Management Product Manager 26

Business of Software Conference

JULY 29, 2019

We release new talks regularly right here on our blog. Speakers include Rahul Vohra (Founder/CEO, Superhuman), Wade Foster (Founder/CEO, Zapier), Jane Austin (Director of Product Design, Babylon Health), Jared Spool (Founder, UIE), and many more. Sales & Marketing. BoS USA 2019 BoS Europe 2020. Building Teams.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition. Ahrefs uses video marketing to reach relevant audiences.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

NOVEMBER 13, 2019

You can spend 1000s on marketing, spend hours fine-tuning your Sales funnel, and yet you still don’t see results? Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. Essentially, it’s allowing your product to do all the work. Nailing your Aha!

Analytic Tools 69

Analytic Tools Onboarding KPIs Customer Experience Messaging 69

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. That is, how to understand the target market for your podcast. Why, of course, marketing!

Strategy 53

Strategy Marketing Advertising Workshop 53

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. link] — Jeff Lash (@jefflash) February 9, 2019. Whomp whomp.

Events 74

Events Agile Product Research Product Management 74

UserTesting

DECEMBER 12, 2018

It’s time for UserTesting’s sixth annual industry survey of CX, UX, Product, Marketing, Design, and Research leaders! Once the results are in, … The post Share your insights in UserTesting’s 2019 Customer Experience Industry Survey appeared first on UserTesting Blog.

Product Research 29

Product Research Customer Feedback Customer Experience User Testing 29

Product Management University

SEPTEMBER 24, 2019

If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s one of the biggest problems in B2B, especially with technical products.

Positioning 114

Positioning Customer Experience Differentiation B2B 114

Good Product Manager

APRIL 28, 2019

Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make. Many product teams apply the term MVP incorrectly, leading to confusion and frustration from colleagues and customers, as well as missed opportunities.

Events 74

Events Product Research Product Management Product Manager 74

Dear Strategy

APRIL 29, 2019

NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. And I call it the Market Team Card. Episode 82 (Part 2) – TAM, SAM, and SOM.

Marketing 45

Marketing Strategy Feedback Software User Testing 45

Good Product Manager

JANUARY 16, 2019

Happy 2019! and are ready to rock in 2019. While I did get some rest and relaxation, I’ve also been busy over the past few weeks with lots of exciting news and resources for product management leaders and product management teams. The Four Key Factors That Drive Product Management Excellence.

Product Management 68

Product Management Product Manager Weak Development Team Management 68

Dear Strategy

JANUARY 20, 2020

What sources might I go to in order to figure out how big my market is?”. This week, it’s back to a traditional-style question and, in this case, we have a follow-up question from the 5-part series that we produced back in April 2019 about understanding your target market. That is, by industry, market, and business data.

Marketing 52

Marketing Data Visualization Reference Definition 52

Bain Public

MARCH 20, 2021

Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals. A lack of strategy in planning your products is accompanied by a lack of focus and direction, which means things can quickly get out of hand.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. link] — Jeff Lash (@jefflash) February 9, 2019. Whomp whomp.

Events 60

Events Agile Product Research Product Management 60

Good Product Manager

JANUARY 16, 2019

Happy 2019! and are ready to rock in 2019. While I did get some rest and relaxation, I’ve also been busy over the past few weeks with lots of exciting news and resources for product management leaders and product management teams. The Four Key Factors That Drive Product Management Excellence.

Product Management 60

Product Management Product Manager Weak Development Team Management 60

Good Product Manager

APRIL 28, 2019

Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make. Many product teams apply the term MVP incorrectly, leading to confusion and frustration from colleagues and customers, as well as missed opportunities.

Events 60

Events Product Research Product Management Product Manager 60

Userpilot

OCTOBER 7, 2021

If you're new to product marketing , you'll probably need to acquire a certain degree of familiarity with Pendo product tours. In fact, we would encourage you to have a good look at all the user onboarding software products on the market to see how they compare to each other. What's missing.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Business of Software Conference

APRIL 17, 2020

In this BoS Talk from Business of Software Europe 2019, Amir will discuss why he believes remote-first could represent a massive paradigm shift with widespread implications for the future of work. And I kind of find like a product market fit todoist. I hope we can maybe do a blog post at some point about this.

Weak Development Team 64

Weak Development Team Feedback Software Software Review Reporting Tools 64

Userpilot

FEBRUARY 28, 2023

After receiving the NPS data, product marketers should factor in performance trends, next focus topics, benchmarking, and segmentation. The data points in the graph below show that, between August 2019 and October 2019, the percentage of promoters rose from 50% to 75% and then fell to about 60%.

Data Visualization 98

Data Visualization Dashboard Customer Feedback User Testing 98

Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. Last week we talked about how to use TAM, SAM, and SOM to help you “size up” the market for your product.

User Testing 40

User Testing Customer Experience Strategy Marketing 40

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Product adoption rate formula. The product adoption curve illustrates the distribution of different types of software users. Software adoption benchmarks.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Dear Strategy

APRIL 8, 2019

NOTE: This is the second installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. This more-or-less ends up representing your actual market share at any given point in time.

Strategy 40

Strategy Marketing Reference Definition 40

Gainsight

MAY 7, 2019

Meet some of these stellar human beings in person at Pulse 2019. Learn more about this exciting event for product managers here. SC Moatti, Founder of Products That Count. SC Moatti founded Products That Count , one of the largest networks of product managers in the world. Ryan Hoover, Founder of Product Hunt.

Technical Review 49

Technical Review Product Research User Testing Customer Experience 49

Business of Software Conference

NOVEMBER 1, 2018

The talks will be edited, published and transcribed in the next month or so but until then, here are some of the notes, blog posts and other highlights from some of the attendees. Rahul Vohra – The Product-Market Fit Engine. BoS Europe 2019 BoS USA 2019. BoS Europe 2019 BoS USA 2019.

Software Review 53

Software Review Magazine Workshop User Testing 53

ProductPlan

MAY 7, 2019

Product Marketing. Making a North Star Metric focused on the sales funnel can overlook that fact that all traffic is not created equal and once you get people to try your product they better actually have a good experience. May 13, 2019 at 9:35 pm. May 14, 2019 at 9:21 am. Try it Free. Enterprise. Integrations.

Customer Experience 85

Customer Experience User Testing Weak Development Team Roadmap 85

Userpilot

MARCH 12, 2019

I highly recommend reading Superhuman’s approach to finding product/market fit & identifying their personas. We do, however, make all our helpful guides and blog posts accessible so anyone could find an answer to any issue they are facing at any time. . 7 – What’s a product-qualified lead for you?

User Testing 72

User Testing Customer Experience Data Visualization Customer Feedback 72

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Dear Strategy

APRIL 22, 2019

NOTE: This is the fourth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In Part 4 of this series, we explore the following question: . .

Strategy 40

Strategy Marketing Naming Workshop 40

Department of Product

MAY 22, 2020

But when you delve a little deeper, you’ll notice that product features impact the entire value chain of a business or product: Value – is what you’re building valuable? Marketing – how will you tell people that you’ve built something? In November 2019, Adobe shipped the iPad version of Photoshop.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

JULY 30, 2019

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. This blog is for you. We’re here to give you ideas for your new product adoption. As long as your product is targeting the same market, then this should be a whole lot easier.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Gainsight

APRIL 23, 2019

We asked our Pulse 2019 speakers for the best advice they’ve ever received and we’re sharing it with you so you can take your product and career to the next level. These tips are just a taste of the product experience best practices that will be shared at Pulse 2019. What is Pulse 2019? REGISTER FOR PULSE 2019.

User Testing 49

User Testing Customer Experience Product Research Research Software 49

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122