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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

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2019 Product Management Trends

Alchemer Mobile

If you’re battling market fragmentation, use it as an opportunity to differentiate your company and product, or to take advantage of the low barrier to entry customers will have with your brand. The post 2019 Product Management Trends appeared first on Apptentive.

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2019’s Product Highlights

Mind the Product

Despite all the political, social and ecological upheavals in 2019, it’s been a busy and successful year for Mind the Product, not to mention the evolving product management community we aim to support. James Mayes (@James_Mayes) October 12, 2019. 2019 also saw the launch of MTP’s weekly Wednesday podcast, The Product Experience.

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What we shipped: 5 new features to help build a differentiated customer experience

Intercom, Inc.

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. To ensure a smooth transition, you will be able to view both the new and old reports until January 31st, 2019.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising echoes this sentiment. What do these brands have in common?

Inbound 211
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A Product Managers’ take on the Nielsen Norman UX Conference 2019

The Product Coalition

It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. We also looked at long term business impact vs short term business impact to see if our quick wins and differentiating solutions rang true. Karen Katz, CEO of Neiman Marcus Group sums this up perfectly: “We are one brand to our customers.