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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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The Top Mobile In-app Feedback Tools of 2019

Alchemer Mobile

Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features. The post The Top Mobile In-app Feedback Tools of 2019 appeared first on Apptentive. When a mParticle customer creates an event in their app, the events forward to Apptentive.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Surveys and Messages.

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2021 Engagement Benchmarks for Utilities Apps

Alchemer Mobile

issues with supply chains, global price drops, and budget constraints impacted each brand differently. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages.

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Engagement Benchmarks for Food and Drink Apps

Alchemer Mobile

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages. Average 90-day retention (43%) was slightly below the macro average of 48%.

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How To Position a Product

BrainMates

Updated December, 2019. Product positioning is an important part of a product marketing strategy. It has several distinct brands, each of which are designed with specific buyers in mind. Why does product positioning matter? Done well, product positioning can boost your sale price, sales volume and customer satisfaction.

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Finance Apps: Benchmarks for Success in 2021

Alchemer Mobile

Finance brands were generally spared by the marketplace shakeup of 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages.

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