From the Ground Up: How Brand Identity, Design, and a New Name Built the Foundation for Groundwork
Innovatemap
JULY 8, 2021
Jeff founded his Indianapolis startup in early 2019 to help contractors determine the legitimacy of a potential client without needing to send a truck. Even the name, Groundwork , which Innovatemap developed, signals grit and strength. Enter Innovatemap. The shapes are straight-edged with sharp corners and thick lines.
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