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The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.
You don’t necessarily need anyone’s permission to get started with continuous discovery. But at the same time, continuous discovery shouldn’t always be a solo activity. There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different perspectives.
We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Incorporating these tools into your customer experience tech stack will drive more engagement, deliver high-quality customer feedback, and help inform your product roadmap.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."
Today, as we bring our ProductDiscovery Focus Week to a close, we venture back to 2019 and this post by Philipp Krehl — ProductDiscovery or Product Delivery: How do you Decide? In it, Philipp answers the question: What’s the fundamental difference between productdiscovery and delivery or execution?
Last week we gathered 1,650 passionate product people from 34 countries around the world in San Francisco for two days of learning, sharing, and honing our craft. A huge thanks to our tireless team for making it all happen – from our crew, volunteers, and production and venue staff to our sponsors. So, How Was Mind the Product?
Here, I’ll share why we decided to revamp our NPS strategy, what survey mechanics proved most effective, and how we’re delivering value by providing actionable customer insights across our company. Revamping how we do NPS surveys. NPS surveys aren’t new to Intercom – we’ve been running them in one form or another for years.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
We all want to build successful products - and that means satisfied customers. But how can you make the most of those conversations, and ensure that you walk away with productive insights? We'll cover how to: Conduct better testing and experimentation with a refined sense of your customer.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Finance apps. Let customer feedback drive your product roadmap. In many ways, the shift towards digital makes gathering feedback from customers easier—but only if you ask for it correctly.
As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice. Recognizing Product Intuition.
Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well. What works well?
Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC
This is where continuous discovery and experimentation come in. Join Teresa Torres (ProductDiscovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.
Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Throughout this week our content will be shining a light on product communities in the region, highlighting new voices, sharing untold product stories and learnings. Behind the West?
In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. Here’s a tried and tested formula: Pick a topic/keyword. What is a marketing technology stack? Alternatives: Unbounce. Promote it.
As I think about my own growth, here are my resolutions to help me be a better product manager. #1 This isn’t confined to big product efforts; even small things, using my product mindset to explore a problem can open up multiple options to solve it. What are your product resolutions? We want to hear them!
In the fifth year of #mtpcon San Francisco, 1,700 product people came together to celebrate our craft and learn from each other. Here is a look at what we learned from this year’s line-up of speakers: Product Challenges are Universal. Banish Your Inner Critic. Before we can understand our customers, we have to understand ourselves.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
In this #ProductTank London talk from 2019, researcher Martina Kuvalja looks at the application of user experience(UX), types of research methods, and bias and sampling. Read more » The post Sunday Rewind: How accurate is your UX research data? By Martina Kuvalja appeared first on Mind the Product.
The post The Power of Mentoring – DeVaris Brown on The Product Experience appeared first on Mind the Product. The different types of Product Manager. DeVaris talked about Using Playbooks to Drive Innovation at the Shift Dev 2019 Conference. * The Product Experience is hosted by Lily Smith and Randy Silver.
Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.
Guest Post by: Pete Harvey (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Yossi Mlynsky]. Fundamentally, being a Product Manager is all about making sure that the right decisions get made, and for me the hardest decision has always been “what shall we do next?”. First we agreed framework for product decision making.
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. You don’t want to spend time and money building a product that no one will use. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product.
As 2019 draws to a close, it’s time to reflect on another amazing year at Intercom. In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy.
Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. According to PWC’s research, it’s predicted that ML and AI technologies will contribute about $15.7
In-app feedback is also immediate, so you get insight into what’s happening in real-time. This allows you to quickly make changes, pivot your product roadmap, and improve the customer experience before customers move on to your competitors. Why you should be collecting in-app feedback. Examples of in-app feedback collection.
For the 50th episode of The Product Experience, we’re proud to have Chris Adams join us to talk about making your products more sustainable. Chris and Dr Sal Freudenberg gave a great talk on Tech, Climate and Mapping at MapCamp 2019. How to understand your product or company’s carbon footprint: carbonanalytics.com.
Speaker: Jeff Lash, VP and Group Director, Product Management, SiriusDecisions
What do high performing Product Management teams do right? SiriusDecisions has conducted research into highly successful organizations, looked at the data, and identified the key characteristics that separate the top performers from everyone else. Symptoms of product team issues and how to address them.
During the month of July, 2019, I have been sharing some of the most favorite and valuable discussions from the first 100 interviews. When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners.
Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager. In the last year, he’s grown the product team there from one to 10 product managers, and has been working on changing the culture and attracting the right kind of talent to his team.
In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. Des Traynor and Paul Adams, Intercom on Product. That’s why companies need to do a better job of articulating the value their product provides instead of just recapping functions and features. What’s a platform?
You can find previous years’ posts here: 2019 and 2020. But before we get to solutions, I want to share more of our discovery context for Product Talk, the business. I use the exact same methods that I teach to product trios to run my own business. Product Talk’s Desired Outcome. You’ll get that.
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2% B2B organizations struggle with bad data.
When your organization has bought into the idea of running user research throughout the entire design process , there’s one side effect you may not have expected to be an issue – the sheer volume of requests from multiple teams asking for your UX expertise. Ted Boren , Senior UX Researcher | Instructure. Five sizes fit all?
Increasing the number of product trios who adopt a continuous cadence to their discovery work is my North Star metric. My goal is to increase the number of product trios who adopt a continuous cadence to their discovery work. Discovery Coaching Doesn’t Scale. Understanding Impact vs. Outcomes. Tweet This.
Lucie McLean started on mobile products before the launch of the iPhone – she once held a phone for an illustration in a BBC article, and as a result, has some of the most famous hands on the internet. John T Gourville, Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption in the Harvard Business Review.
Read on for data-supported research and benchmarks Retail and eCommerce apps should focus on in 2021 and beyond based on what was learned from a year like no other. Rather than scrambling to close growing consumer retention holes, they focused on testing new ways to engage the increased number of consumers in their apps.
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. You'll learn: How to use feedback, metrics, and industry research to know when your product is ready for partner integrations.
According to our recent State of UX in the Enterprise survey , ‘including research within the product development process’ is now the #1 challenge faced by UX teams in 2019. This should avoid any costly mistakes and ultimately save the company money, time and resources right from the discovery phase.
How are those 2019 goals and resolutions coming along? getting a certification (be it scrum, agile, product, coaching … you name it). The list goes on and on – showing once again that our product community is made up of people who push themselves, are curious, and have a learning mindset. getting a promotion.
If you listen to the end credits of the podcast every week, then you already know Marc Abraham’s voice – he’s ProductTank’s Global Coordinator, a co-curator of the Mind the Product conference, an author (of My Product Management Toolkit ), and he’s got a day job as a Head of Product at ASOS.
To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile in-app feedback tools & solutions.
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